Jimmi’s marketing efforts
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Transcript of Jimmi’s marketing efforts
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Jimmi’s Bar & Grill
Marketing EffortsBy: Kimberly & Kristen Bak
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•Company Developments•Photoshop Graphics•Local Search/Directories•Social Media•Mobile Marketing•Website/Website SEO
Outline
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Company Developments
• Mission Statement: is to give the highest level of service to ensure customers have fun and keep coming back
• Slogan: “The Night You Will Never Remember at a Bar You Will Never Forget”
• Created AdWords Campaign, Marketing Plan, and Website
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Daily Drink Special Advertisements
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Special Events Flyers
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Google Analytics
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January 2014 Website Visits
Series1
March 2013: Linked Google Analytics to the Jimmi’s Bar & Grill Website
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Local Directories
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Yahoo Local Listing
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Bing Business Listing
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Yelp Page
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January 2014 Yelp Visits
Series1
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*Directions *Website *Mobile calls
*Check-ins *Photos0
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Yelp Customer Leads
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Foursquare
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Manta
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Local Search
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Sports Bars Fullerton
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Cocktail Bars Fullerton
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Google Maps• February
2014: Submitted
changes for adding
website and category
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Social Media
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Implementations• Implemented the 5
social media sites using Hoot Suite
• Created the Facebook Fan Page and established the Jimmi’s Bar & Grill Check-In location
• Created the LinkedIn group page
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Hoot Suite
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Facebook Fan Page
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Facebook Friends Page
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•951 Followers•Daily informative Tweets•Website links to Twitter page
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Google Plus Page
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LinkedIn Group Page
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Mobile Marketing
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Happy Hour Finder
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WebsiteSeo
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Website Overview•Website was created By: Kimberly, Kristen and Vincent using WordPress•March 2013: Created website from scratch•February 2014: Developed meta descriptions and meta keywords strategy•February 2014: Corrected all Title tags and URL’s to match•2013-2014: Many changes were implemented•Website consists of 7 pages
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Home Page
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Home Page Descriptions
Description <meta name =“description” content= “Cocktail bar located in Fullerton, CA serving a wide variety of beer, shots, shooters wine, and mixed drinks. Serving daily drink specials."
Keywords Bars in Fullerton, Beer and drinks, cocktail bar Fullerton, drink specials orange county, Fullerton bar
Title Tag Jimmi's Bar and Grill - Fullerton, CA
URL http://jimmisbarandgrill.com/
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Jimmi’s Bloggin’
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Jimmi’s Bloggin’
Description <meta name =“description” content= “Your Local Fullerton Bar and Grill”>.
Keywords None (Due to blog post roll)
Title Tag Jimmis Bar and Grill
URL http://jimmisbarandgrill.com/blog
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Menu
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MenuDescription <meta name =“description” content= “We offer mixed
drinks, daily drink specials, shots, shooters, wines, draft beer and bottle beer.”>
Keywords Beer, gin, rum, shots, tequila, vodka, whiskey, wine
Title Tag Menu
URL http://jimmisbarandgrill.com/menu
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About Us!
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About Us!
Description <meta name =“description” content= “Established cocktail and sports bar in Fullerton, CA.”>
Keywords Best bar in Fullerton, cocktail bar orange county, mixed drinks orange county, sports bar orange county
Title Tag Sports and Cocktail bar
URL http://jimmisbarandgrill.com/about-us
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Plan A Party
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Plan A Party
Description <meta name =“description” content= “We host birthday parties, graduation parties and more. Host a private event for your next occasion at Jimmi’s Bar in Orange County.”>
Keywords Party hosting, private events, private parties, private party orange county, private party planning orange county
Title Tag Plan A Party!
URL http://jimmisbarandgrill.com/plan-a-party
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Daily Drink Specials
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Daily Drink Specials
Description <meta name =“description” content= “Daily drink specials include Patron shots, Well Drinks, Jager shots, Jack Daniels, Washington Apples, Cherry Bombs, and Fireball shots.”>
Keywords Cherry Bombs, Fireball shots, Jager, Patron, Washington Apples
Title Tag Daily Drink Specials
URL http://jimmisbarandgrill.com/daily-drink-specials
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Contact Us
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Contact Us
Description <meta name =“description” content= “Jimmi’s Bar and Grill is located in the heart of Fullerton, CA in Northern Orange County! Our address is 500 Raymond Ave Fullerton, CA 92831.”>
Keywords Beer bar, Downtown Fullerton bar, Jimmis Bar Fullerton
Title Tag Contact Us
URL http://jimmisbarandgrill.com/contact-us