B2B HOLIDAY E-COMMERCE CALENDAR

The 2017 holiday shopping season is fast approaching. To make this your best sales season yet, we’ve laid out important shopping days and email campaign ideas to increase website traffic + boost conversions.

Email ideas are numbered to correspond to campaign ideas (explained on page 2).

Campaign dates are suggestions and should be modified for your business.

Promote early and often (from every channel) to maximize sales on these important holiday shopping days.

W W W.W H E R E O WA R E .C O M

HOLIDAY EMAIL IDEAS

BLACK FRIDAY + CYBER MONDAY

DAY-OF EMAIL

SPEND NOW, SAVE LATER

LAST DAY TO SHIP

DISCOUNTED SHIPPING

DROP SHIPPING

COUNTDOWNS + DAILY DEALS

LOYALTY INCENTIVES

COMPANY THANK YOU’S

STOCK YOUR SHELVES

Promote early + often - these days drive 50-100% more revenue than other shopping days.

Advertise holiday sales early-on, but also send a celebratory email on the holiday.

Encourage repeat visitors by providing a couponat purchase to be used in a future month.

Count down the last days to ship + receive items by the holiday.

Offer shipping incentives throughout the season (for loyal shoppers, cart abandoners, or everyone).

Offer drop shipping for last minute items.

Boost engagement + repeat visits with daily deals. Add urgency by counting down to the holidays.

Reward repeat customers with special discounts, free shipping, gifts, or post-holiday coupons.

Thank customers with a heartfelt holiday card from your company (without pushing a sale).

Remind retailers to restock shelves with discountson top sellers, excess inventory, or past purchases.

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10

1Discounted Shipping for Halloween

2 4 5 7

8 9

Columbus Day

10 11 13 14

15 17 18 19 21

22 23 25 26 27Stock your

shelves

28

SUN MON TUE WED THU FRI SAT

O C T O B E R

29 30 31

Halloween

2

2

10

20

6Columbus

Weekend Sales

7

241 month to

Black Friday

1

2Stock your

shelves

10

16Deals for loyal

customers

8

12Spend now,save in Nov.

7

5

2 3 4

6 7 8 8 10 10

Veterans Day

12 13 14 15 18

19 20 22 23

Thanksgiving

26 27

Cyber Monday

28 29

16

24

Black Friday

25

Small Business Saturday

17

21

30

1Stock your shelves for

Black Friday

10

5Daily deals

all week

7

SUN MON TUE WED THU FRI SAT

NOV EM B E R

2

2

2

2

1 2

3 4 5 6 7 8 9

10 11

Green Monday

12Hanukkah

Begins

15 16

17 18Company

Holiday/Thank you card

19 20 21 22 23

24

Christmas Eve

25

Christmas Day

26

Kwanzaa Begins

27 28 30

SUN MON TUE WED THU FRI SAT

31

New Year’s Eve

1

New Years Day

1413

Drop shipping

4

29Restock for

post-holidays

D E C E M B E R

2

9

2 2

2 2 10