© New Paradigm Learning Corporation 2007 1 WIKINOMICS How Mass Collaboration Changes Everything...

© New Paradigm Learning Corporation 2007 1

WIKINOMICS

How Mass Collaboration Changes Everything

Anthony D. Williams


World’s most powerful supercomputer?

Supercomputer

PetaFlops: a thousand trillion operations per second by 2010


The real supercomputer


Global platform for collaboration

TRUE

MULTIM

EDIA

BROADBAND MOBILITYWeb 2.0

THE

THIN

G

GEO-SPATIALITY

WEB SERVICES

INTEGRATIO

N


A generation that has grown up interacting

Net Generation Norms

Freedom

Customization

Scrutinizers

Integrity

Collaboration

Entertainment

Speed

Innovation


Age of participation

Age of Age of

ParticipatioParticipatio

nn


The world’s largest coffeehouse


vs.

The power of collaborative communities

Blogger.com beats CNN.com


vs.


Wikipedia.org beats Britannica.com


vs.


Flickr.com beats WebShots.com


vs.


Myspace.com beat MTV.com


An architecture of participation

Websites Communities of Interest

HTML XML/SOAP/UDDI/AJAX

Presentation Programmability

E-Commerce Networked Business Models

Web 1.0 Web 2.0

Stickiness & Eyeballs Participation & Syndication

Content Delivery Content Creation

Walled Gardens Public Squares


Long wave of technological innovation

Time

Mark

et

Pen

etr

ati

on

Personal Computers

Internet Access

Servers

Mobile/Hypernet

Grid Computing

Location Based Services

Semantic Web

Machine to MachineAutonomic Computing

Enterprise Architecture

Real Time Enterprise

Real Time Collaboration

Micropayments

Software Agents

Smart Dust

VOIP

Peer to Peer

Machine vision


The sum total of human knowledge and culture on an iPod

32 million books

750 million articles and essays

25 million songs

500 million images

500,000 movies

3 million videos, TV shows, and short films

100 billion public Web pages


The demographic revolution

Initial investigation in North America

Current international investigation will look at the N-Gen in key European countries as well as Brazil, China, India, and Russia

A fact-based analysis: Extensive literature review Qualitative, enthnographic research Primary quantitative research and

segmentation model Strategic implications for marketing

and management


The birth rate: boom, bust and echo


School enrollment


Evolution of video games


The N-Gen Mind

Digital technologies impact brain function

Perception and cognitive abilities

Skill acquisition

Learning

Empathy, altruism and other fundamental human traits

How does growing up digital influence social, interpersonal and consumer behavior?

Implications for marketing and management


Gamers in the workplace


Co-innovating with the N-Gen prosumer


Co-creating the message


Age of participation

Age of Age of

ParticipatioParticipatio

nn


How are leading

enterprises

responding to the

Wikinomics Era?


Building an open source operating system

LINUX


Sharing intellectual property


Mining for gold

A 50 year old mining company shares is proprietary data in a bid to explore the extent of a rich new find


How InnoCentive works:

Creating an eBay for innovation

How do you create a vibrant marketplace where you leverage other people's talents, ideas and assets quickly and move on?

P&G’s Larry Huston: “Alliances and joint ventures don't open up the spirit of capitalism within the company. They're vestiges of the central planning approach when instead you need free market mechanisms.”

Searching for uniquely qualified minds


Building a “lego block” airplane


Marketocracy.com Investment Management

Co-designing a mutual fund

Web 2.0

The Net Generation

The Economic Revolution


Not just

business . . .

Wikinomics in the

Public Sector


If you can create an encyclopedia… what else?

Wikipedia

5 million articles

100 languages

75,000 active contributors

Over 1 million editors

Over 10,000 edits everyday

100’s of thousands of daily visitors

11th largest site on the WebA free repository of

all human knowledge

that anyone can edit


Analyzing national intelligence

Web 2.0

The Net Generation



Co-creating an educational curriculum

Web 2.0

The Net Generation



Fighting crime in your community


Finding a cure for HIV/AIDS


Creating massive scientific communities

Earth Systems Grid

Sloan Digital Sky Survey GenBank: Human Genome Project

World Community Grid

Tropical Disease Initiative


Source: Howard Ratner, CTO, Nature Publishing Group


Stopping genocide in Darfur


Political campaigning on MySpace


Reinventing democracy

Digital age creates an infrastructure – and a demand – for a more genuine role for citizens in their own governance

“Netizens” are a growing cohort with more access to diverse perspectives, better information and accustomed to tools for self-directed activities

The issue for 21st century democracy: creating room and a role for citizens in governance

© New Paradigm Learning Corporation 2007 44Breadth

Depth

polling

workshops

deliberative polling

focus groups

citizen juriescommissions

referendaelections

policy networks

solicited feedback

question periods

targeted communications

town halls

policy portals

moderated brainstorming

idea zone

recommendationzone

education zone

decision zone

Engaging citizens in policy making


WIKINOMICS

How Mass Collaboration Changes Health


Information seeking WebMD

Blogs and discussion groups

Doctissimo

Q&A websites Yahoo! Answers, Answerbag, Wondir, Windows Live QnA

Wikis Wikihow, Wikipedia Medicine, CancerWiki, FluWiki

Swarm intelligence Sermo, OrganizedWisdom, MDJunction, RateMDs

Support communities CaringBridge, TheStatus, Carepages, DailyStrength

Knowledge

Community

The democratization of health care


The demand for information is high

Topic Number of blog posts

Number of Google groups

Number of Yahoo searches Feb 2007

Health 11,131,000 3.464 420,000

Cancer 2,813,000 468 82,000

Medicine 2,191,000 826 104,000

Depression 1,302,000 246 233,000

Diabetes 1,148,000 216 154,000

Allergies 570,000 106 64,000


Blogging about health and the military


Self-organized care


Consumer devices driving change

Radiology images stored on an iPod

Shared across a network

iChat used for conferencing


Remote health monitoring


Wearable computers


24/7 emergency care

LifeVest wearable atrial defibrillator


OnStar for people – the next evolution in health care?

Patient care

Phase IV clinical trials

Population segment-specific treatments

DNA-specific treatment

Disease management organization

Pharma-ceutical firm

Clinical trials organization

© 2002 Andy Rekito

Clinical epidemiology database


Help Us Write the Last Chapter!

www.wikinomics.com


Q & A


Principles of Wikinomics

1. Peering

2. Openness

3. Sharing

4. Acting Globally


Peering

Who are our peers?

What could we peer produce today?

How do we build a community?


Openness

How do we tap global talent pools?

How do we change our organizational culture?


Sharing

Are there proprietary resources we should be sharing?

With whom (and how much) should we share?


Act Globally

How can we extend our reach?

Can we create a seamless global operation?

© New Paradigm Learning Corporation 2007 1 WIKINOMICS How Mass Collaboration Changes Everything...

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