”Lit”

”Lit”Multi-Tenant

Building Modeling

February 2009

Lit Building Model (Overview)

Secure, Managed cabling system

Wireless AP in common area

Individual Users

Individual Tenant LAN switch, server or phone system

Internet Provider

Data Center

Phone Co.Cable Provider

Other LitBuilding

Other LitBuilding

Other LitBuilding

Public and PrivateNetworks(SJVM, ATT, Comcast, Verizon)

Controlled DMARC Room, Cabinet and building switch Lateral

Outline

I Opportunity that has been created

II Objective of our progress to date

III Model possibilities

IV Services and Benefits

V Proposed costs to establish

VI Next Steps

Market Conditions Creating an Opportunity

Increased Broadband Availability and Demand,

Reliance on technology based offerings to compete for tenant space on a national scale,

Create an opportunity for us to answer an immediate and significant tenant need, and develop a differentiator with a lit building broadband distribution platform.

Hurdles

Enough reachable end users

Available Resources

Working models or proven vendors in markets our size

Objectives

To provide a vendor neutral connectivity platform within our multi tenant facilities/campuses that will attract and retain organizations who are reliant upon broadband based services.

To successfully happen, a prudent operational model must be used with an open vendor architecture delivering premium “lit building” type services.

It must be easy to use.In a market our size, a lit building program must utilize every

available resource and impact every possible customer to garner enough “viable business” to sustain, succeed, even survive for the long term.

Current Broadband Connection Model

Service Providers(CO’s, POP’s, NAP’s, Data CentersCarrier Hotels providing:Internet, voice, data, video services)

Public and Private

Network Access

MTU Building individual Distribution

Improved Broadband Connectivity Model

Central Offices

Carrier Hotel

Data Center

Cable NOC

Carrier POP’s

MTB #1

MTB #3

MTB #2

Public and Private Local Access Networks

Shared Distribution Model

Secured Phone Room and Demarcation point

Secured cabinet with Shared building switch

Tenant #1 Switch

Tenant #3 Switch

Tenant #2 Switch

Tenant #5 Server

Tenant #4 Phone System

Multi Tenant Building

Lateral

Pu

bli

c an

d P

riva

te N

etw

ork

s

Building Dmarc showing Cabinet and Switch configurations

Fiber

10/1

00 E

ther

net

To T

enan

ts

Shared Lit Cabinet

UPS

Shared Building Switch

Secure Service provider Switch

Secure Provider Cabinet

Sample Configurations

MTU Building #1 MTU Building #2

Union Station

Tena

nt #

1P

ort S

peed

50M

B

VLA

N #

1 10

MB

to IS

P #

1

VLA

N #

2 20

MB

to IS

P #

2

VLA

N #

3 20

MB

to V

OIP

#1

Tena

nt #

2P

ort S

peed

100

MB

VLA

N #

1 10

MB

to IS

P #

1

VLA

N #

2 70

MB

to D

C #

2

VLA

N #

3 20

MB

to B

uild

ing

#2

Tena

nt #

1P

ort S

peed

50M

B

VLA

N #

1 10

MB

to IS

P #

1

VLA

N #

2 20

MB

to IS

P #

2

VLA

N #

3 20

MB

to B

uild

ing

#1

ISP

#1

Por

t Spe

ed 1

00M

B

VLA

N #

1, 1

0MB

to

Tena

nt 1

, Bui

ldin

g 1

VLA

N #

2, 1

0MB

to T

enan

t 2, B

uild

ing

1

VLA

N #

3,10

MB

to T

enan

t 1, B

uild

ing

2

ISP

#2

Por

t Spe

ed 2

00M

B

VLA

N #

1 20

MB

to T

enan

t 1, B

uild

ing

1

VLA

N #

2 70

MB

to T

enan

t 2, B

uild

ing

1

VLA

N #

3 20

MB

to T

enan

t 1, B

uild

ing

2

VOIP Provider #1Port Speed 50MBVLAN #1, 20MB to Tenant 1, Building 1

Tenant Services

Voice, including VOIP

Data

Internet

Video and Video conferencing

Data Center services

Multi media

Digital collaboration

Benefits

For the TenantsCost Savings: up to 50% offcommon broadband based service under cooperative cost model

Increased access to service providers- Vendor neutral- Over 30 service providers in our market- In building Wifi

For the Landlord/Mgt CompanyMarketability/ DifferentiationAdditional RevenueCompletely managed program including vendors and infrastructure from local, best of breed professionals. Single contact client interface.

Proposed Phases of Lighting a building

Assessment- feasibility analysis to determine tenant penetration and provider attractiveness.

Design- a customized model for each property including all modules needed to successfully operate.

Installation- of all needed technical, operational, and legal aspects to “Light” building

Management- of all needed responsibilities under the direction of the property owner/manager

“Lit” Building System program components

• Business Case Establishment– Customer survey, asset inventory, market analysis– Corporate mission, business model , and organizational structure development

• Financial Modeling – Shared – funded by all subscribers to the system on a per MB used basis. – Operating budget– ROI model

• Legal – Subscriber (SLA, AUP, standard terms and conditions)– Vendors (Hardware, Monitoring, Maintenance)

• Technical Design and Engineering– Building specific for Lateral, Dmarc, Cabinet, Cabling, Hardware, Wifi

• Sales and Marketing– Product and Packaging- offerings for different size buildings and user requirements.– Pricing- tenant and provider price scheduling– Develop and retain tenants. – Marketing and public relations.

• Operations– Standard Operating Procedures- front and back office responsibilities.– New user installation and project management. – Customer Service- business class support 7x24, – Billing- support and accounts receivable management – Vendor Management- hardware, cabling, monitoring, service providers.– Inventory Management: Lateral, In Building, DMARC, Hardware, Patch Panel

Financials

Sample Service ScenarioService Types Unit Cost Before Unit Cost After

Local and VOIP $26 to $55 $5 to $20

Internet $40 to $125/MB $6 to $10/MB

Long Distance $.05 to .10 cpm Free to .03 cpm

Data(transport) $100 to $250/mb $2 to $10/mb*

Revenue ProjectionsService Type Quantity $ Volume Residual(5%)

Avg, Local and VOIP

Volume per building 100/units $2000 $100

Internet 100MB $800 $40

Data 200MB $400 $20

Access 1 GB $420 $21___

$3,620 $181

*where available

The alternative……..