© ISMA360® Dominique VIAN SKEMA BS ® Defining Domain and Characteristics of the innovation with.

© ISMA360® Dominique VIAN SKEMA BS

®

Defining Domain and Characteristics of the innovation

with

Define the domain and characteristics of the Innovation

Identify the value propositions and the architecture of the value

Describe how to make a business

Tool 1

ISMA 360°

(1st step)

Tool 2

The Business Model Canvas

Tool 3

The « light» Business Plan

Communicate the new business

Tool 5

The Pitch

Tool 4 DEFI sotware


What is ISMA360 ?

ISMA360® is a new way of designing an innovative project. It

is a dynamic which enables an innovative entrepreneur to build his project step by step by following a

logical process, without using prediction of the future.

Here we focus on defining the domain and characteristics of the

Innovation

invention (1)

Markets of the invention (4)

Usages (3)

Inve

ntion

Dom

ain

Dom

ain of innovation (2)


Domain and characteristics, why are they so important ?

• Invention means a novelty. Innovation means introducing the invention into a social milieu (Schumpeter, 1942).

• Entrepreneurs/innovators meets difficulties for explaining easily what they intent to do.

• The problem area (domain) to be solved is crucial. Entrepreneurs have to fix it. This can be cause of failures. One of the main concern when you deal with innovation is about cognitive issues.


Core innovation description

Hybrid seed making flower in 30’

(as a result: a beautiful flower measuring 30 cms).

It’s your invention !


Core innovation description

Characteristic 1:

Beautiful flowerRole:

Grows more quickly

Context:

Ornamental horticulture

Characteristic 2:

Stem about 30 cmCharacteristic 3:

Flower grows from seed in 30 minutes

role + contextdefine the domain of innovation

=Fast growing ornamental Fast growing ornamental

horticulturehorticultureinvention (1)

Marketof the invention (4)

Usages(3)

Dom



Core innovation description in case of new characteristic (edible flower)

Characteristic 1:

Beautiful flowerRole:

Grows more quickly

Context:

Horticulture

Characteristic 2:


Flower grows from seed in 30 minutes Characteristic 4:

Edible flower with good flavour

invention (1)


Usages(3)

Dom



Core innovation description in case of characteristic change (not beautiful flower)

Characteristic 1:

Unattractive flowerRole:

Grows more quickly

Context:

Food producing horticulture

Characteristic 2:


Flower grows from seed in 30 minutes Characteristic 4:

Edible flower with good flavour

invention (1)


Usages(3)

Dom



Core innovation description in case of characteristic change (not beautiful flower and less water consuming)

Characteristic 1:

Unattractive flowerRole:

Grows more quickly and needs less water

Context:

Food producing horticulture

Characteristic 2:


Flower grows from seed in 30 minutesCharacteristic 3:

Edible flower with good flavour Characteristic 5:

Half as much water as other flowers

invention (1)


Usages(3)

Dom


characteristic 1Visible or measurable facts describing the invention

characteristic 2Other visible or measurable facts describing the invention

characteristic nOther visible or measurable facts describing the invention …

Invention(something new, can be a new idea or intuition)

The invention

30/09/2011invention (1)


Usages(3)

Dom


characteristic 1Visible or measurable facts describing the invention

Description of main role

Start with an action verb describing what the innovation will provide new to the context

(as a solution to the problem to be solved)

Context

Referent /related problem universe

characteristic 2Other visible or measurable facts describing the invention

characteristic nOther visible or measurable facts describing the invention …

Innovation(introduction into

a social milieu)

Invention(something new)

Invention and innovation

30/09/201111invention (1)


Usages(3)

Dom


characteristic 1 Context Description of main role

characteristic 2:

characteristic 3:

Innovation(Potential market space of

the Invention)

Defining the scope: Context + Role

30/09/201112 Source: Dominique Vian

The greater the level of abstraction, the lower the

limits of the problem

Context + role define the domain of innovation

Invention(Uniqueness of the

Invention)

invention (1)


Usages(3)

Dom


Innovation domain and potential key needs

Innovation domain name Key need :

Key need :

Key need :

Key need :

Key need :

© I

SM

A36

0® D

omin

ique

VIA

N S

KE

MA

BS

Fast growing Fast growing ornamental ornamental horticulturehorticulture

Reduce delivering cost (transport)

Reduce storing cost + enable storage in a small back-store

Diminish people costs

Fulfil an urgent need of flowers

Enjoy a magic phenomenon

invention (1)


Usages(3)

Dom


© ISMA360® Dominique VIAN SKEMA BS ® Defining Domain and Characteristics of the innovation with.

Documents

Transcript of © ISMA360® Dominique VIAN SKEMA BS ® Defining Domain and Characteristics of the innovation with.