Focus on these three ◦ Resources TIME & MONEY Constantly keeping an eye changes/trends ◦ Four...
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Transcript of Focus on these three ◦ Resources TIME & MONEY Constantly keeping an eye changes/trends ◦ Four...
Focus on these three◦Resources TIME & MONEY
Constantly keeping an eye changes/trends◦Four Square◦Facebook Timeline◦Google+◦Pinterest
Keep it fun (unless serious situation)
Ask questions
Respond!
Post regularly, but don’t post just to post
Facebook advertising is inexpensive, and it is easy to target specific audiences and also easy to track your results
You do not need a lot of technical knowledge
Paying for impressions vs. clicks (varies by market)
http://www.facebook.com/business/ads/
Apps to consider:
◦Wildfire ~ www.wildfireapp.com
◦TopTab ~ www.toptabapp.com
◦SocialPrize ~ www.socialprize.com
◦Bulbstorm ~ www.bulbstorm.com
Late May/Early June Sweepstakes: 3051 entries
July – shorter time period, no email blast: 1405
Holiday Promotion: 397
Cost to run each promotion: $67 or less
Create a channel◦ http://www.youtube.com/thewifair
Improve image, introduce your brand to potential customers, re-introduce or re-image your brand
Make it social. View other videos, like and comment – this increases your presence and helps others find your videos
FREE
Great way to set up posts and tweets to go out if you are not in the office or know you’ll be busy…
BUT beware – you need to be monitoring daily or it may backfire on you.
Also allows you to monitor all of your social networks simultaneously.
If your partners, sponsors, vendors are on social networks be sure to connect with them and use each other’s content
Great way to add value to sponsorships
Promote your social media channels via your other marketing (advertising, collateral, etc.)
Website Icons and Plug-ins◦ http://developers.facebook.com/docs/plugins/
Ask your partners to help and return the favor
2010 Sky Glider Incident◦ Our fans and followers told us that we should have been updating
them via social media about what was going on◦ Great learning experience◦ Be timely and be honest
2011 Opening Night Violence◦ No way to update people during the incident (outside of our grounds,
weren’t aware until next morning)◦ Did use Facebook and Twitter to get the word out about the new
admission policy◦ Also used social media to RESPOND to complaints, questions, etc.
Why hasn't state fair made a public recognition on this page as to what happened last night. I want to know what will be done to prevent this from happening again. As for going I am sad to say my family will not be there. I will not subject my family to this.
I will be returning to the state fair tomorrow without a second thought. As to why there hasn't been a public announcement on Facebook, give it some time. They can't just make a post willy nilly. This is a public relations disaster and some thought needs to be given to what they want to, and should, say. And it's only the morning after here.
they have to figure out how to make it sound like it was an isolated incident.........even though it started at 7pm, and lasted past 1am in the surrounding communities. Do you really think they are going to tell you something bad happened, hell no, they are going to cover it up with cream puffs
I hope the security there is multiplied after last night....I'm considering not even going there anymore after that and I already purchased 4 tickets...very disappointed. Seems the story's get worse every year. :/
cancelled my Wisconsin State Fair Plans due to safety concerns!! What are my friends doing instead???