WARM UP Write down your homework assignment due next class (both 1 & 2 are for homework)
Do your homework! › What are current trends at both the regional and national level? › How many...
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Transcript of Do your homework! › What are current trends at both the regional and national level? › How many...
WF SEM II-1.12 Prospect for Corporate Sponsorships
Objectives:
1.Explain the importance of ongoing prospecting for corporate sponsors.
2. Factors to consider in selecting potential corporate sponsors.
3. Identify techniques for identifying potential corporate sponsors.
4. Procedures for prospecting for corporate sponsors
Determine your audience
Do your homework!› What are current trends at both the
regional and national level?› How many people are involved in your
event?› Go outside your comfort zone!
Set Sponsorship Packages/Levels
Base packages/levels on the benefits to the companies.› Put a price on each benefit you’ll offer and
the prices into the cost of the level.› Be flexible with levels, customizing levels
may be beneficial to your event.› Sell the brand exposure through the
packages
Set Sponsorship Packages/Levels Standard inclusions/items which may be
included in pricing, but not limited to:› Branding inside the event› Press wall branding› Gift bag inclusions› Logos on invites› Signage or banners› Dinner table, hole sponsor, etc› Business Name on/in Program› Ads in newspapers, magazines, online with
sponsor names
Set Sponsorship Packages/Levels Normally set in three tiers:
› Platinum-top› Gold-middle › Silver-bottom
Make Contact
Send emails and call potential sponsors.› Keep your pitch to 20 seconds or less.› Make contact with the public relations or
marketing department at the company.› Always include your event/company bio
and introduce yourself.
Give “Added Value”
How will you broaden potential sponsors “reach” at your event.› Will there be celebrities or other influential
people attending. › They are known as “tastemakers”
Follow Up
Within a week after the event Send a thank you in a post event
package Post Event Package should include all
the facts from your event:› Attendance, media coverage, all the
“tastemakers” that attended, etc› Assurance to your sponsor that their
sponsorship was worth every penny!