< co-creation > - NECTEC€¦ · oursolutions construction firms. time-cost-quality. management...

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< co-creation >

Transcript of < co-creation > - NECTEC€¦ · oursolutions construction firms. time-cost-quality. management...

Page 1: < co-creation > - NECTEC€¦ · oursolutions construction firms. time-cost-quality. management tools. 1,400 . construction firms. registered

< co-creation >

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is a professional social networkintended to connect construction professionals

through their business activities.

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is the first Ad-supportedenterprise SaaS for construction industry

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gettingtoknow

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constructionindustry

USD 8 trillion worth in 2011

expand average 5.2% per year

11.0%of world GDP

(2010)

13.2%of world GDP

(2020)

55% will come from emerging countries

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constructionbusiness

2nd highest failure rateof any business

average 8 employees91% had less than 20 employees

>1,000,000construction firms in Asia

>80% are SMEs

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theproblems

contractorslack of management tools

project ownerslooking for trustworthy contractor

suppliersineffective online marketing

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oursolutions construction firms

time-cost-qualitymanagement tools

1,400 construction firmsregistered

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oursolutions project owners

get the rightcontractor

in our community withprofiles & suggestion

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oursolutions suppliers

measurable marketingAd Performance Tracking

right targetSpecific for Construction BusinessesUser Profile, Geographic and Role Targeting

right timeAdvertise while they are working,Contextual Ad relevant to Construction

$

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businessmodel

ad-supported model

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factsheet USD 300 milactive project amount

>200% growthin transaction amount

average

3 hrs/weekusage time

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awardwinning

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testimonials ‚ Łfi³²ÝÄflÛÄ⽬fl½™Ñ½Æ®Í—á"™Ñ̈±Ë™™Ñ̈¬˗̋‡"™Î䟾fiÛ̋²¾Å—ÛÄâ½¾Ë̈ fiŽ"Builk Łfi³²Ÿ¹ flƮ͗á"̋ ®Ê±„"

³ÑœÍ©Ê̈¹ Íç"©Ê̈¹ Íç¹ éË۽ͽ ÆÊ̈®¦ —Á‡̈fiÅ®flË—®flŲÛÅâ¹ ."̈ ®Ñ—Û™¦ Ç

‚ ÝŁfl—fi˲"Â˾ˮµÜ½É½éË̈ ˮݣfl—˽ÝÄfl¦ ½Ê̈—˽ÝľfiŸ¹ fl—fi˲ÛÞ̀½"web ÄðÊ̈™Îä±®ÍÁÊ™ÝŁfl™Ñ̈³Ê½Ûð² „"

Âʽ¬ÍÂÑ̊"Û™¦ ³—©‡ Û™¦ ³—©‡ÛÃflˇ."ÛŁÎ²—Ýľfi

“Builk ¾ÎÞ®ÉÙ²Ł½‡¾Ë̈ "ÂéËĮʱÐÑ®̈ ÍƮʱÛľË̈ fiÅ®flË—"Â˾ˮµ½éËŸÞޮʱÝÄflÛľËɾ̈ʱܬfiðɱ®ÍÁÊ™Ÿ¹ fl„"

Û̈®Î²—©Ê̈¹ Íç"Û®ÎÅé˽³² Ù¾Û¹ Í®‡½"¹ Î*̊ ŽÜ̈fi½+."̊ ŽÜ̈fi½

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ourexpansion

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constructionbusinessmanagement

constructionprofessionalnetwork

architectprofessionalnetwork

architecturalproductssalespad

pre-constructioninformation

constructionindustryresearch

constructioninformation

Thailand ASEAN+

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cocreation

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advertisers

userscontractors

professionals

suppliers

owners

digimarketing onhigh user engagement

media

business mgmt tools /visibility+project leads

/ sourcing

market insight

community mgmt

leads

online / offline

direct pitch

sponsorship

research

licensing

software development

cloud

events / activities

educating

networking

SNA

domain experts

brand

data

professional association / university

cloud service provider

digimarketing agency

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cocreation

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cocreation

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cocreation

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waytogo

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growthplan

new modules

new territories

B2Brelationship

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thankyou

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backupslides

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construction industry ecosystemO

ther

sSe

rvic

ePr

oduc

t A

pp.

Infr

a.

Plat

form

Government Spending Private Sector Spending Residential

Heavy / Civil Construction Building Construction Industrial Construction Housing

Construction Materials Construction Equipments Construction Tools

Construction Software

Contractors

Architectural / Engineering Designers

Project Consultants / Construction Mgmt. SubcontractorsBuilding Inspectors

Construction Mat.Retail

Project Financing E-auction

Equipment Rental

ISO / Other Standards

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measurable marketingAd Performance Tracking

right targetSpecific for Construction BusinessesUser Profile, Geographic and Role Targeting

right timeAdvertise while they are working,Contextual Ad relevant to Construction Industry

values:advertisers

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marketresearch on builk

[email protected] / Confidential – Do not distribute 3

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customeroverview

premium sponsorshipUSD 10,000+ per year

logo on remarkable position5 sidebanner ads + 1 builkupspecial features for brandoffline activitiesweekly ad performance reportquarterly market research

sidebanner / builkupUSD 100+ per month

campaign by CPC / CPM / flat rateweekly ad performance report

“Builk supports TATA TISCON brand launching very well and direct to targeted audiences while adding new values and marketing knowledge to Tata Steel (Thailand)”

Anothai TullayapakronBrand & Channel Mgmt Manager Tata Steel (Thailand) PLC

[email protected] / Confidential – Do not distribute 4