˛ ˇ ˛˛ˇ˘ - Beverage Dynamics...beveremccom November/December 2015 • Beverage Dynamics 61...
Transcript of ˛ ˇ ˛˛ˇ˘ - Beverage Dynamics...beveremccom November/December 2015 • Beverage Dynamics 61...
www.beveragedynamics.com November/December 2015 • Beverage Dynamics 61
ADVERTISING& PROMOTIONAWARDS
ADVERTISING& PROMOTIONAWARDS
CONSUMER PRINT AD (FULL PAGE)
AND THE WINNER IS• • •
{ 31st Annual }
{ ADVERTISING }
The best advertising, promotion, packaging
and branding in beverage alcohol.
The Advertising & Promotion Awards recognize the best design and execu-tion of branded content developed by the beverage alcohol industry during the past year. The awards are judged by the editorial staff of The Beverage Information Group, parent company of this magazine. The winners include beer, wine and spirit brands that created marketing and advertising campaigns reaching consumers from April 2014 through July 2015.
If you’re a marketer or adver tising agency in the beverage alcohol industry and you don’t see your brand repre-sented, be sure to check the March/April 2016 issue of Beverage Dynamics for more information on how to enter the 32nd annual awards.
CONGRATULATIONS to all of this year’s winners!!
FIRST PLACEBrand . . . . . . . . . . . . SKYY VodkaCompany Name . . . . . Campari America Marketing Director . . . Kathleen SchuartBrand Manager . . . . . Jason DanielAgency . . . . . . . . . . . Venables Bell &
PartnersCreative Director . . . . Will McGinness,
Executive Creative Director, Venables Bell & Partners
SECOND PLACEBrand . . . . . . . . . . . . Virus VodkaCompany Name . . . . . Immortal Brands LLCAgency . . . . . . . . . . . Hermes Marketing LLCArt Director . . . . . . . . Toney Hermes
THIRD PLACEBrand . . . . . . . . . . . . Korbel California
ChampagneCompany Name . . . . . Brown-FormanBrand Managers . . . . Todd Kennedy,
Colton PayneAgency . . . . . . . . . . . PriceWeberCreative Director . . . . Carolyn MosesCopywriter . . . . . . . . . Mel BryantArt Director . . . . . . . . Carolyn Moses
FIRST PLACEBrand . . . . . . . . . . . . Jack Daniel’sCompany Name . . . . . Brown FormanMarketing Director . . . Paul NelsonBrand Manager . . . . . Biba KoniecznaAgency . . . . . . . . . . . Arnold WorldwideCreative Directors . . . Wade Devers,
Pete Johnson, Travis Robertson, Greg Almeida
Copywriter . . . . . . . . . John GeanyArt Director . . . . . . . . Ryan Dalton
SECOND PLACEBrand . . . . . . . . . . . . RumChataCompany Name . . . . . Agave Loco BrandsMarketing Director . . . Charlie MaasBrand Manager . . . . . Charlie MaasCreative Director . . . . Charlie MaasCopywriter . . . . . . . . . Charlie MaasArt Director . . . . . . . . Charlie Maas
THIRD PLACEBrand . . . . . . . . . . . . Old ForesterCompany Name . . . . . Brown-FormanBrand Managers . . . . Therese McGuire,
Robert RixmanAgency . . . . . . . . . . . PriceWeberCreative Director . . . . Mel BryantCopywriter . . . . . . . . . Mel BryantArt Director . . . . . . . . Carolyn MosesAccount Director . . . . Robert Trinkle
CONSUMER PRINT CAMPAIGN
62 Beverage Dynamics • November/December 2015 www.beveragedynamics.com
ADVERTISING& PROMOTIONAWARDS
ADVERTISING& PROMOTIONAWARDS
TRADE PRINT AD (FULL PAGE) HOLIDAY OR SPECIAL AD
{ ADVERTISING }
FIRST PLACEBrand . . . . . . . . . . . . LibbeyCompany Name . . . . . Libbey FoodserviceMarketing Director . . . Susan DountasAgency . . . . . . . . . . . R/P Marketing Public
RelationsCreative Director . . . . Susan Gdowik
SECOND PLACEBrand . . . . . . . . . . . . Korbel California
ChampagneCompany Name . . . . . Brown-FormanBrand Managers . . . . Todd Kennedy,
Colton PayneAgency . . . . . . . . . . . PriceWeberCreative Director . . . . Will CauthenCopywriter . . . . . . . . . Mel BryantArt Director . . . . . . . . Carolyn MosesAccount Director . . . . Robert Trinkle
THIRD PLACEBrand . . . . . . . . . . . . 19 CrimesCompany Name . . . . . Treasury Wine
EstatesMarketing Director . . . Samantha CollinsBrand Manager . . . . . Doug AltmeyerAgency . . . . . . . . . . . Kayser&Co .Creative Director . . . . Joe KayserCopywriter . . . . . . . . . Eric BoydArt Director . . . . . . . . Joe KayserPhoto . . . . . . . . . . . . Bil Zelman
TRADE PRINT CAMPAIGN
FIRST PLACEBrand . . . . . . . . . . . . Korbel California
ChampagneCompany Name: . . . . Brown-FormanBrand Managers . . . . Todd Kennedy,
Colton PayneAgency . . . . . . . . . . . PriceWeberCreative Director . . . . Will CauthenCopywriter: . . . . . . . . Mel BryantArt Director: . . . . . . . Carolyn MosesAccount Director: . . . . Robert Trinkle
SECOND PLACEBrand . . . . . . . . . . . . TuacaCompany Name . . . . . Brown–Forman
CorporationBrand Manager . . . . . Tracey JohnsonAgency . . . . . . . . . . . Street SourceCreative Director . . . . Miguel ChaconCopywriters . . . . . . . . Jay Roth and
Juan CabreraArt Director . . . . . . . . Sofia ContrerasAccount Service . . . . . Newton Moreira
FIRST PLACEBrand . . . . . . . . . . . . Virus VodkaCompany Name . . . . . Immortal Brands LLCAgency . . . . . . . . . . . Hermes Marketing LLCArt Director . . . . . . . . Toney Hermes
NEW PRODUCT AD
FIRST PLACEBrand . . . . . . . . . . . . Virus VodkaCompany Name: . . . . Immortal
Brands LLC
Agency . . . . . . . . . . . Hermes Marketing LLC
Art Director: . . . . . . . Toney Hermes
SECOND PLACEBrand . . . . . . . . . . . . Old ForesterCompany Name . . . . . Brown-FormanBrand Managers . . . . Therese McGuire,
Robert RixmanAgency . . . . . . . . . . . PriceWeberCreative Director . . . . Mel BryantCopywriter . . . . . . . . . Mel BryantArt Director . . . . . . . . Carolyn MosesAccount Director . . . . Robert Trinkle
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ADVERTISING& PROMOTIONAWARDS
ADVERTISING& PROMOTIONAWARDS
TELEVISION COMMERCIAL
FIRST PLACEBrand . . . . . . . . . . . Jack Daniel’sCompany Name . . . . Brown FormanMarketing Director . . . Paul NelsonBrand Manager . . . . . Biba KoniecznaAgency . . . . . . . . . . . Arnold WorldwideCreative Directors . . . Wade Devers, Pete Johnson,
Andrew Clarke, Travis Robertson, Greg Almeida
Copywriter . . . . . . . . Patrick HugueninArt Director . . . . . . . Daran Brossard
{ ADVERTISING }
SECOND PLACEBrand . . . . . . . . . . . RumChataCompany Name . . . . Agave Loco BrandsMarketing Director . . . Charlie MaasBrand Manager . . . . . Charlie MaasAgency . . . . . . . . . . . In-HouseCreative Director . . . . Charlie MaasCopywriter . . . . . . . . Charlie MaasArt Director . . . . . . . Charlie Maas
THIRD PLACEBrand . . . . . . . . . . . SKYY VodkaCompany Name . . . . . Campari AmericaMarketing Director . . . Kathleen SchuartBrand Manager . . . . . Jason DanielAgency . . . . . . . . . . . Venables Bell
& PartnersExecutive Creative Director . . . . Will McGinness,
Venables Bell & Partners
Other . . . . . . . . . . . . Mike Maguire, Biscuit Filmworks
SPECIAL VIDEO
FIRST PLACEBrand . . . . . . . . . . . Old ForesterCompany Name . . . . Brown-FormanBrand Managers . . . . Therese McGuire, Robert RixmanAgency . . . . . . . . . . . PriceWeberCreative Director . . . . Mel BryantCopywriter . . . . . . . . Robert TrinkleArt Director . . . . . . . Jerry DuvallAccount Director . . . . Robert Trinkle
SECOND PLACEBrand . . . . . . . . . . . Jack Daniel’s Tennessee WhiskeyCompany Name . . . . Brown-FormanCommunity Manager . . Cordell LawrenceBrand Manager . . . . . Phil EppsAgency . . . . . . . . . . . DVL SeigenthalerCreative Directors . . . Nelson Eddy and Jimmy ChaffinCopywriter . . . . . . . . Nelson EddyProducer . . . . . . . . . Jimmy ChaffinEditor . . . . . . . . . . . Brad Bartlett
THIRD PLACEBrand . . . . . . . . . . . Beringer Founders EstateCompany Name . . . . Treasury Wine EstatesMarketing Director . . . Seth HynesBrand Manager . . . . . Sheri TuerosAgency . . . . . . . . . . . Food Network
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ADVERTISING& PROMOTIONAWARDS
ADVERTISING& PROMOTIONAWARDS
NEW PRODUCT PACKAGING
{ PRODUCT PACKAGING }FIRST PLACEBrand . . . . . . . . . . . Rogue Dead Guy AleCompany Name . . . . Rogue Ales & SpiritsMarketing Director . . . Devin MooreAgency . . . . . . . . . . . Rogue Ales & SpiritsCreative Director . . . . Hagen Moore
{ ADVERTISING (cont) }OUTDOOR OR TRANSIT AD
FIRST PLACEBrand . . . . . . . . . . . Rogue Ales & SpiritsCompany Name . . . . Rogue Ales & SpiritsMarketing Director . . . Devin MooreAgency . . . . . . . . . . . Rogue Ales & SpiritsCreative Director . . . . Hagen Moore
SECOND PLACEBrand . . . . . . . . . . . BuzzBallzCompany Name . . . . BuzzBallz, LLCMarketing Director . . . Merrilee KickBrand Manager . . . . . Merrilee KickAgency . . . . . . . . . . . Merrilee KickCreative Director . . . . Merrilee KickCopywriter . . . . . . . . Merrilee KickArt Director . . . . . . . Merrilee Kick
THIRD PLACEBrand . . . . . . . . . . . RumChataCompany Name . . . . Agave Loco BrandsMarketing Director . . . Charlie MaasBrand Manager . . . . . Charlie MaasAgency . . . . . . . . . . . In-HouseCreative Director . . . . Charlie MaasCopywriter . . . . . . . . Charlie MaasArt Director . . . . . . . Charlie Maas
SECOND PLACEBrand . . . . . . . . . . . Korbel California
ChampagneCompany Name . . . . Brown-FormanBrand Managers . . . . Todd Kennedy,
Colton PayneAgency . . . . . . . . . . . PriceWeberCreative Director . . . . J .C . ThorpeCopywriter . . . . . . . . Mel BryantArt Director . . . . . . . J .C . ThorpeAccount Director . . . . Robert Trinkle
THIRD PLACEBrand . . . . . . . . . . . Virus VodkaCompany Name . . . . Immortal Brands LLCAgency . . . . . . . . . . . Hermes Marketing LLCArt Director . . . . . . . Toney Hermes
OUTDOOR OR TRANSIT CAMPAIGNFIRST PLACEBrand . . . . . . . . . . . Espolòn TequilaCompany Name . . . . Campari AmericaMarketing Director . . . Kathleen SchuartBrand Manager . . . . . Christine Moll
Agency . . . . . . . . . . . BFGCreative Director . . . . Larry McGeartyCopywriter . . . . . . . . Mike HigginsArt Director . . . . . . . Nick Paparone
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ADVERTISING& PROMOTIONAWARDS
ADVERTISING& PROMOTIONAWARDS
REDESIGNED LABEL OR PACKAGING
FIRST PLACEBrand . . . . . . . . . . . Hob NobCompany Name . . . . Deutsch Family Wine & SpiritsBrand Manager . . . . . Elizabeth LannenAgency . . . . . . . . . . . Alcone Marketing GroupCreative Director . . . . Loraine SpolowitzArt Director . . . . . . . Anika PapscoeChief Creative Officer . . Luis Camano, Alcone Marketing GroupChief Marketing Officer Renato Reyes, Deutsch Family Wine & Spirits
SECOND PLACEBrand . . . . . . . . . . . Beringer Founders’ EstateCompany Name . . . . Treasury Wine EstatesMarketing Director . . . Seth HynesBrand Manager . . . . . Sheri TuerosAgency . . . . . . . . . . . CF Napa
THIRD PLACEBrand . . . . . . . . . . . Rogue Pumpkin Patch AleCompany Name . . . . Rogue Ales & SpiritsMarketing Director . . . Devin MooreAgency . . . . . . . . . . . Rogue Ales & SpiritsCreative Director . . . . Hagen Moore
GIFT SET OR GIFT PACK
FIRST PLACEBrand . . . . . . . . . . . Tippy CowCompany Name . . . . Midwest Custom BottlingMarketing Director . . . Charlie MaasBrand Manager . . . . . Charlie MaasAgency . . . . . . . . . . . Catalyst Marketing Design - Ft . WayneCreative Director . . . . Jeff AndersonDesigner . . . . . . . . . Jude Oseto
SECOND PLACEBrand . . . . . . . . . . . Bombay SapphireCompany Name . . . . IBC Shell PackagingBrand Manager . . . . . Bacardi BVI TeamAgency . . . . . . . . . . . IBC Shell PackagingCreative Director . . . . Wayne SimmonsArt Director . . . . . . . Ryan PartnershipVP Production . . . . . Jeri Newman – IBC ShellProduct Development Manager . . . . . . . . . . Rachel Samaroo – IBC Shell
{ PRODUCT PACKAGING (cont) }
THIRD PLACEBrand . . . . . . . . . . . RumChataCompany Name . . . . Agave Loco BrandsMarketing Director . . . Charlie MaasBrand Manager . . . . . Charlie MaasAgency . . . . . . . . . . . Hot In The Kitchen-St . LouisCreative Director . . . . Joe OrtmeyerCopywriter . . . . . . . . Roz CanabyGraphic Designer . . . Stephanie Grateke
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ADVERTISING& PROMOTIONAWARDS
ADVERTISING& PROMOTIONAWARDS
SHELF TALKER
FIRST PLACEBrand . . . . . . . . . . . Jack Daniel’s Sinatra SelectCompany Name . . . . Brown-FormanBrand Manager . . . . . Jim LakeAgency . . . . . . . . . . . FCB RedCreative Director . . . . Quanah HumphreysCopywriter . . . . . . . . Will SharpeArt Director . . . . . . . Nathan Grundhauser
BOTTLE NECKER
FIRST PLACEBrand . . . . . . . . . . . SKYY VodkaCompany Name . . . . Campari AmericaMarketing Director . . . Jason DanielBrand Manager . . . . . Chanel LeafAgency . . . . . . . . . . . Beverage Food Group
BANNER OR STREAMER
ELECTRONIC SIGNAGE
FIRST PLACEBrand . . . . . . . . . . . Jack Daniel’s Tennessee HoneyCompany Name . . . . Brown-FormanMarketing Director . . . Kristy ErwinBrand Manager . . . . . Emma GardnerAgency . . . . . . . . . . . ImageSeller
FLOOR BIN OR RACK
FIRST PLACEBrand . . . . . . . . . . . Jack Daniel’s Sinatra SelectCompany Name . . . . Brown-FormanBrand Manager . . . . . Jim LakeAgency . . . . . . . . . . . FCB RedCreative Director . . . . Quanah HumphreysCopywriter . . . . . . . . Will SharpeArt Director . . . . . . . Nathan Grundhauser
SECOND PLACEBrand . . . . . . . . . . . Canadian MistCompany Name . . . . Brown-FormanBrand Manager . . . . . Pedro BerruecoAgency . . . . . . . . . . . PriceWeberCreative Director . . . . Mark StieblingCopywriter . . . . . . . . Mel BryantArt Director . . . . . . . Mark StieblingAccount Director . . . . Robert Trinkle
{ IN-STORE DISPLAYS }
FIRST PLACEBrand . . . . . . . . . . . Rogue CiderCompany Name . . . . Rogue Ales & SpiritsMarketing Director . . . Devin MooreAgency . . . . . . . . . . . Rogue Ales & SpiritsCreative Director . . . . Hagen Moore
SECOND PLACEBrand . . . . . . . . . . . Rogue SodaCompany Name . . . . Rogue Ales & SpiritsMarketing Director . . . Devin MooreAgency . . . . . . . . . . . Rogue Ales & SpiritsCreative Director . . . . Hagen Moore
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ADVERTISING& PROMOTIONAWARDS
MULTI-CASE FLOOR DISPLAY
FIRST PLACEBrand . . . . . . . . . . . Gentleman’s CollectionCompany Name . . . . Treasury Wine EstatesMarketing Director . . . Barry SheridanBrand Manager . . . . . Emma BrownAgency . . . . . . . . . . . BFG CommunicationsCreative Director . . . . Riley EastonCopywriter . . . . . . . . Abigail DudlyArt Director . . . . . . . Adrian Repasch
SECOND PLACEBrand . . . . . . . . . . . . . . Hob NobCompany Name . . . . . . . Deutsch Family
Wine & SpiritsBrand Manager . . . . . . . . Elizabeth LannenAgency . . . . . . . . . . . . . . Alcone Marketing GroupCreative Director . . . . . . . Loraine SpolowitzArt Director . . . . . . . . . . Anika PapscoeChief Creative Officer . . . Luis Camano,
Alcone Marketing GroupChief Marketing Officer . . Renato Reyes,
Deutsch Family Wine & Spirits
THIRD PLACEBrand . . . . . . . . . . . Jack Daniel’sCompany Name . . . . Brown-FormanMarketing Director . . . Kristy ErwinBrand Manager . . . . . Jim LakeAgency . . . . . . . . . . . ImageSellerCreative Director . . . . Lindsay FaltiscoArt Director . . . . . . . Lindsay Faltisco
SECOND PLACEBrand . . . . . . . . . . . Korbel California
ChampagneCompany Name . . . . Brown-FormanBrand Managers . . . . Todd Kennedy,
Colton PayneAgency . . . . . . . . . . . PriceWeberCreative Director . . . . J .C . ThorpeCopywriter . . . . . . . . Mel BryantArt Director . . . . . . . J .C . ThorpeAccount Director . . . . Robert Trinkle
CASE CARD
FIRST PLACEBrand . . . . . . . . . . . . . Josh CellarsCompany Name . . . . . . Deutsch Family
Wine & SpiritsMarketing Director . . . . . Josh SchillerAgency . . . . . . . . . . . . . Alcone Marketing GroupCreative Director . . . . . . Loraine SpolowitzCopywriter . . . . . . . . . . Frank IzzoArt Director . . . . . . . . . Anika PapscoeChief Creative Officer . . . Luis CamanoChief Marketing Officer . . Renato Reyes,
Deutsch Family Wine & Spirits
THIRD PLACEBrand . . . . . . . . . . . Jack Daniel’sCompany Name . . . . Brown-FormanBrand Managers . . . . Casey Nelson
and Chuy OstosAgency . . . . . . . . . . . FCB RedCreative Director . . . . Quanah HumphreysCopywriter . . . . . . . . Will SharpeArt Director . . . . . . . Nathan Grundhauser
{ IN-STORE DISPLAYS }
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ADVERTISING& PROMOTIONAWARDS
FIRST PLACEBrand . . . . . . . . . . . Jack Daniel’s Gentleman JackCompany Name . . . . Brown-FormanMarketing Director . . . Kristy ErwinBrand Manager . . . . . Jim LakeAgency . . . . . . . . . . . ImageSellerArt Director . . . . . . . Lisa Tupy
POSTER
FIRST PLACEBrand . . . . . . . . . . . Jack Daniel'sCompany Name . . . . Brown FormanMarketing Director . . . Paul NelsonBrand Manager . . . . . Biba KoniecznaAgency . . . . . . . . . . . Arnold WorldwideCreative Directors . . . Wade Devers,
Pete Johnson, Andrew Clarke, Travis Robertson, Greg Almeida
Copywriter . . . . . . . . Patrick HugueninArt Director . . . . . . . Daran Brossard
SECOND PLACEBrand . . . . . . . . . . . Jack Daniel's
Tennessee WhiskeyCompany Name . . . . Brown-FormanMarketing Director . . . Laura PetryBrand Manager . . . . . Jane RubensteinAgency . . . . . . . . . . . DVL SeigenthalerCreative Director . . . . Nelson EddyCopywriters . . . . . . . Nelson Eddy
& Sean WilliamsArt Director . . . . . . . Sean WilliamsIllustrator . . . . . . . . . Bobby Rosenstock
THIRD PLACEBrand . . . . . . . . . . . Jack Daniel's
Tennessee WhiskeyCompany Name . . . . Brown-FormanBrand Manager . . . . . Chuy OstosAgency . . . . . . . . . . . FCB RedCreative Director . . . . Mandi BrightCopywriter . . . . . . . . Will SharpeArt Director . . . . . . . Nathan Grundhauser
DIRECT MAILING
FIRST PLACEBrand . . . . . . . . . . . Jack Daniel's Tennessee WhiskeyCompany Name . . . . Brown-FormanCommunity Manager . Cordell LawrenceBrand Manager . . . . . Phil EppsAgency . . . . . . . . . . . DVL SeigenthalerCreative Director . . . . Nelson EddyCopywriter . . . . . . . . Nelson EddyArt Directors . . . . . . Jennifer Rundberg & Jan MattixPhotographer . . . . . . Mark TuckerProducer . . . . . . . . . Brett Sahler
SECOND PLACEBrand . . . . . . . . . . . San Juan Silver,
Gold & Spiced RumsCompany Name . . . . Richway Spirits LimitedMarketing Director . . . Robert RichardsAgency . . . . . . . . . . . Phoenix MarketingCreative Director . . . . Jacqueline CiomborCopywriter . . . . . . . . Honoria MoranArt Director . . . . . . . Jacqueline CiomborProduction Coordinator Karen Bonatz
PROMOTIONAL GLASSWARE
{ SALES & PROMOTIONAL ITEMS }
SECOND PLACEBrand . . . . . . . . . . . Rogue Stout GlassCompany Name . . . . Rogue Ales & SpiritsMarketing Director . . . Devin MooreAgency . . . . . . . . . . . Rogue Ales & SpiritsCreative Director . . . . Hagen Moore
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ADVERTISING& PROMOTIONAWARDS
SALES BROCHURE OR SELL SHEET
SECOND PLACEBrand . . . . . . . . . . . LibbeyCompany Name . . . . Libbey FoodserviceMarketing Director . . . Susan DountasAgency . . . . . . . . . . . R/P Marketing
Public RelationsCreative Director . . . . Susan GdowikArt Director . . . . . . . Alex Hall
THIRD PLACEBrand . . . . . . . . . . . Virus VodkaCompany Name . . . . Immortal Brands LLCAgency . . . . . . . . . . . Hermes Marketing LLCArt Director . . . . . . . Toney Hermes
RECIPE BOOK
FIRST PLACEBrand . . . . . . . . . . . Jack Daniel's Sinatra SelectCompany Name . . . . Brown-FormanBrand Manager . . . . . Jim LakeAgency . . . . . . . . . . . FCB RedCreative Director . . . . Quanah HumphreysCopywriter . . . . . . . . Will SharpeArt Director . . . . . . . Nathan Grundhauser
SECOND PLACEBrand . . . . . . . . . . . Jack Daniel'sCompany Name . . . . Brown-FormanBrand Managers . . . . Casey Nelson and Chuy OstosAgency . . . . . . . . . . . FCB RedCreative Director . . . . Quanah HumphreysCopywriter . . . . . . . . Will SharpeArt Director . . . . . . . Nathan Grundhauser
THIRD PLACEBrand . . . . . . . . . . . Woodford ReserveCompany Name . . . . Brown-FormanBrand Manager . . . . . Mia CulpAgency . . . . . . . . . . . FCB RedCreative Director . . . . Quanah HumphreysCopywriter . . . . . . . . Will SharpeArt Director . . . . . . . Nathan Grundhauser
{ SALES & PROMOTIONAL ITEMS }
FIRST PLACEBrand . . . . . . . . . . . Tippy CowCompany Name . . . . Midwest Custom BottlingMarketing Director . . . Charlie MaasBrand Manager . . . . . Charlie MaasAgency . . . . . . . . . . . Phoenix Marketing ServicesCreative Director . . . . Lynn GulbransonCopywriter . . . . . . . . Lynn GulbransonArt Director . . . . . . . Lynn Gulbranson
70 Beverage Dynamics • November/December 2015 www.beveragedynamics.com
ADVERTISING& PROMOTIONAWARDS
ADVERTISING& PROMOTIONAWARDS
FIRST PLACEBrand . . . . . . . . . . . Jack Daniel's
Tennessee FireCompany Name . . . . Brown-FormanMarketing Director . . . Kristy ErwinBrand Manager . . . . . Emma GardnerAgency . . . . . . . . . . . ImageSeller
BACKBAR RISER OR GLORIFIER
BRANDED WEARABLE
FIRST PLACEBrand . . . . . . . . . . . . . .Hob NobCompany Name . . . . . . . Deutsch Family Wine & SpiritsBrand Manager . . . . . . . . Elizabeth LannenAgency . . . . . . . . . . . . . . Alcone Marketing GroupCreative Director . . . . . . . Loraine SpolowitzArt Director . . . . . . . . . . Anika PapscoeChief Creative Officer . . . Luis CamanChief Marketing Officer . . Renato Reyes,
Deutsch Family Wine & Spirits
SECOND PLACEBrand . . . . . . . . . . . Rogue Ales & SpiritsCompany Name . . . . Rogue Ales & SpiritsMarketing Director . . . Devin MooreAgency . . . . . . . . . . . Rogue Ales & SpiritsCreative Director . . . . Hagen Moore
THIRD PLACEBrand . . . . . . . . . . . Finlandia VodkaCompany Name . . . . Brown-FormanMarketing Director . . . Brooke BraunBrand Manager . . . . . Chris DoyleAgency . . . . . . . . . . . ImageSeller
OTHER PREMIUM ITEM
{ SALES & PROMOTIONAL ITEMS (cont) }
{ ON PREMISE }
FIRST PLACEBrand . . . . . . . . . . . Woodford ReserveCompany Name . . . . Brown-FormanBrand Manager . . . . . Mia CulpAgency . . . . . . . . . . . FCB RedCreative Director . . . . Quanah HumphreysCopywriter . . . . . . . . Will SharpeArt Director . . . . . . . Nathan Grundhauser
SECOND PLACEBrand . . . . . . . . . . . Jack Daniel’s
Tennessee HoneyCompany Name . . . . Brown-FormanMarketing Director . . . Kristy ErwinBrand Manager . . . . . Emma GardnerAgency . . . . . . . . . . . ImageSeller
SECOND PLACEBrand . . . . . . . . . . . Rogue Dead Guy Glow Yo-YoCompany Name . . . . Rogue Ales & SpiritsMarketing Director . . . Devin MooreAgency . . . . . . . . . . . Rogue Ales & SpiritsCreative Director . . . . Hagen Moore
THIRD PLACEBrand . . . . . . . . . . . Woodford ReserveCompany Name . . . . Brown-FormanMarketing Director . . . Brooke BraunBrand Manager . . . . . Jason KempfAgency . . . . . . . . . . . ImageSeller
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ADVERTISING& PROMOTIONAWARDS
{ EVENTS AND PARTNERSHIPS }TABLE TENT
FIRST PLACEBrand . . . . . . . . . . . Jack Daniel's Sinatra SelectCompany Name . . . . Brown-FormanBrand Manager . . . . . Jim LakeAgency . . . . . . . . . . . FCB RedCreative Director . . . . Quanah HumphreysCopywriter . . . . . . . . Will SharpeArt Director . . . . . . . Nathan Grundhauser
SECOND PLACEBrand . . . . . . . . . . . Woodford ReserveCompany Name . . . . Brown-FormanBrand Manager . . . . . Mia CulpAgency . . . . . . . . . . . FCB RedCreative Director . . . . Quanah HumphreysCopywriter . . . . . . . . Will SharpeArt Director . . . . . . . Nathan Grundhauser
THIRD PLACEBrand . . . . . . . . . . . Korbel California ChampagneCompany Name . . . . Brown-FormanBrand Managers . . . . Todd Kennedy, Colton PayneAgency . . . . . . . . . . . PriceWeberCreative Director . . . . J .C . ThorpeCopywriter . . . . . . . . Mel BryantArt Director . . . . . . . Carolyn MosesAccount Director . . . . Robert Trinkle
ON-PREMISE SIGNAGE
FIRST PLACEBrand . . . . . . . . . . . Jack Daniel'sCompany Name . . . . Brown-FormanMarketing Director . . . Kristy ErwinBrand Manager . . . . . Jim LakeAgency . . . . . . . . . . . ImageSellerCreative Director . . . . Lindsay Faltisco
SECOND PLACEBrand . . . . . . . . . . . El Jimador TequilaCompany Name . . . . Brown-FormanMarketing Director . . . Taylor RomanowskiBrand Manager . . . . . Jennifer SimmondsAgency . . . . . . . . . . . ImageSellerCreative Director . . . . Lindsay FaltiscoArt Director . . . . . . . Lisa Tupy
THIRD PLACEBrand . . . . . . . . . . . "Rogue Raised Here" Wall TackerCompany Name . . . . Rogue Ales & SpiritsMarketing Director . . . Devin MooreAgency . . . . . . . . . . . Rogue Ales & SpiritsCreative Director . . . . Hagen Moore
PR SINGLE EVENT
FIRST PLACEBrand . . . . . . . . . . . Wines of Chile USACompany Name . . . . Wines of Chile USAMarketing Director . . . Marybeth BentwoodBrand Manager . . . . . Jake PippinAgency . . . . . . . . . . . Nonni Strategic
Marketing
SECOND PLACEBrand . . . . . . . . . . . Jack Daniel’s Tennessee WhiskeyCompany Name . . . . Brown-FormanMarketing Director . . . Phil EppsBrand Manager . . . . . Laura PetryAgency . . . . . . . . . . . DVL Seigenthaler
THIRD PLACEBrand . . . . . . . . . . . Southern ComfortCompany Name . . . . Brown-FormanMarketing Director . . . Daniel GonzalezBrand Manager . . . . . Jennifer PowellAgency . . . . . . . . . . . MWWPR Manager . . . . . . . Svend Janson, Southern ComfortDigital Manager . . . . Whit Elam, Southern Comfort
TAP HANDLE
FIRST PLACEBrand . . . . . . . . . . . Rogue Ales & SpiritsCompany Name . . . . Rogue Ales & SpiritsMarketing Director . . . Devin MooreAgency . . . . . . . . . . . Rogue Ales & SpiritsCreative Director . . . . Hagen Moore
SPORTS SPONSORSHIP
FIRST PLACEBrand . . . . . . . . . . . Korbel California ChampagneCompany Name . . . . Brown-FormanBrand Manager . . . . . Todd Kennedy, Colton PayneAgency . . . . . . . . . . . PriceWeberCreative Director . . . . Carolyn MosesCopywriter . . . . . . . . Robert TrinkleArt Director . . . . . . . Carolyn MosesAccount Director . . . . Robert TrinklePR Single Event
{ ON PREMISE (cont) }
SECOND PLACEBrand . . . . . . . . . . . Jack Daniel’s
Tennessee HoneyCompany Name . . . . Brown-FormanMarketing Director . . . Kristy ErwinBrand Manager . . . . . Emma GardnerAgency . . . . . . . . . . . ImageSeller
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ADVERTISING& PROMOTIONAWARDS
PR CAMPAIGN
FIRST PLACEBrand . . . . . . . . . . . Wild TurkeyCompany Name . . . . Campari AmericaMarketing Director . . . Andrew FloorBrand Manager . . . . . Frank DudleyAgency . . . . . . . . . . . Edible
SECOND PLACEBrand . . . . . . . . . . . Rogue Nation TourCompany Name . . . . Rogue Ales & SpiritsMarketing Director . . . Devin MooreAgency . . . . . . . . . . . Rogue Ales & SpiritsCreative Director . . . . Hagen Moore
THIRD PLACEBrand . . . . . . . . . . . Dewar’sCompany Name . . . . Bacardi U .S .A .Brand Manager . . . . . Brian ShaiferAgency . . . . . . . . . . . The Marketing ArmCreative Director . . . . Mike KubatCopywriter . . . . . . . . Todd ConnelleyArt Director . . . . . . . Shawn HawkinsonVP, Planning & Insights John KellyAccount Director . . . . Morgan Maberry
CROSS-PROMOTIONAL CAMPAIGN
FIRST PLACEBrand . . . . . . . . . . . Jack Daniel’s Tennessee WhiskeyCompany Name . . . . Brown-FormanBrand Manager . . . . . Chuy OstosAgency . . . . . . . . . . . FCB RedCreative Director . . . . Quanah HumphreysCopywriter . . . . . . . . Will SharpeArt Director . . . . . . . Nathan Grundhauser
SECOND PLACEBrand . . . . . . . . . . . Jack Daniel’s Tennessee HoneyCompany Name . . . . Brown-FormanBrand Manager . . . . . Casey NelsonAgency . . . . . . . . . . . FCB RedCreative Director . . . . Quanah HumphreysCopywriter . . . . . . . . Will SharpeArt Director . . . . . . . Nathan GrundhauserOther . . . . . . . . . . . . Alex Tarrant
THIRD PLACEBrand . . . . . . . . . . . Evan Williams Kentucky
Straight Bourbon WhiskeyCompany Name . . . . Heaven Hill Distilleries, Inc .Marketing Director . . . Kate LattsBrand Manager . . . . . Chris RattermanAgency . . . . . . . . . . . XenoPsiCreative Director . . . . Shaun SamsonArt Directors . . . . . . Tyler Dunn/Ryan Downie
CELEBRITY SPOKESPERSON
FIRST PLACEBrand . . . . . . . . . . . HPNOTIQ LiqueuerCompany Name . . . . Heaven Hill Distilleries, Inc .Marketing Director . . . Kate LattsBrand Manager . . . . . Brittany CapitoAgency . . . . . . . . . . . XenoPsiCreative Director . . . . Shaun SamsonCopywriter . . . . . . . . David MahmoudiehArt Director . . . . . . . Tyler Dunn
SECOND PLACEBrand . . . . . . . . . . . CampariCompany Name . . . . Campari
AmericaMarketing Director . . . Julka VillaBrand Manager . . . . . Clarice PintoAgency . . . . . . . . . . . Leo BurnettExecutive Creative Director . . . . Alessandro AntoniniPhotographer . . . . . . Julia Fullerton-Batten
THIRD PLACEBrand . . . . . . . . . . . Jack Daniel’s Tennessee HoneyCompany Name . . . . Brown-Forman CorporationBrand Manager . . . . . Casey NelsonAgency . . . . . . . . . . . Street Source Marketing
& CommunicationsCreative Director . . . . Miguel ChaconCopywriter . . . . . . . . Jay RothArt Director . . . . . . . Sofia ContrerasAccount Supervisor . . Sarah BryantProject Manager . . . . Brea Hewitt
{ EVENTS AND PARTNERSHIPS (cont) }
www.beveragedynamics.com November/December 2015 • Beverage Dynamics 73
ADVERTISING& PROMOTIONAWARDS
ADVERTISING& PROMOTIONAWARDS
WEB SITE
FIRST PLACEBrand . . . . . . . . . . . Jack Daniel’sCompany Name . . . . Brown FormanMarketing Director . . . Paul NelsonBrand Manager . . . . . Biba KoniecznaAgency . . . . . . . . . . . Arnold WorldwideCreative Directors . . . Wade Devers, Pete Johnson,
Travis Robertson, Greg AlmeidaCopywriters . . . . . . . Greg Almeida and Madhu Kalyanaraman Art Directors . . . . . . Travis Robertson and Daran Brossard
SECOND PLACEBrand . . . . . . . . . . . 19 CrimesCompany Name . . . . Treasury Wine EstatesMarketing Director . . . Samantha CollinsBrand Manager . . . . . Doug AltmeyerAgency . . . . . . . . . . . Kayser&Co .Creative Director . . . . Joe KayserCopywriter . . . . . . . . Eric BoydArt Director . . . . . . . Joe KayserDeveloper . . . . . . . . . DriftlabDigital Marketing Dir . . . Treasury Wine Estates, Jason Wysong
THIRD PLACEBrand . . . . . . . . . . . Old ForesterCompany Name . . . . Brown-FormanBrand Managers . . . . Therese McGuire, Robert RixmanAgency . . . . . . . . . . . PriceWeberCreative Director . . . . Mel BryantCopywriter . . . . . . . . Mel BryantArt Director . . . . . . . Brad CarawayAccount Director . . . . Robert TrinkleDigital Director . . . . . Jeremy Schell
SOCIAL MEDIA ACCOUNT
FIRST PLACEBrand . . . . . . . . . . . PAMA Pomegranate Flavored LiqueurCompany Name . . . . Heaven Hill Distilleries, Inc .Marketing Director . . . Kate LattsBrand Manager . . . . . Brittany CapitoAgency . . . . . . . . . . . XenoPsiCreative Director . . . . Shaun SamsonArt Director . . . . . . . Tyler Dunn and Patrick Winfield
SECOND PLACEBrand . . . . . . . . . . . Old ForesterCompany Name . . . . Brown-FormanBrand Managers . . . . Therese McGuire and Robert RixmanAgency . . . . . . . . . . . PriceWeberCreative Director . . . . Mel BryantCopywriter . . . . . . . . Mel BryantArt Director . . . . . . . Brad CarawayAccount Director . . . . Robert TrinkleDigital Director . . . . . Jeremy Schell
THIRD PLACEBrand . . . . . . . . . . . Burnett’s VodkaCompany Name . . . . Heaven Hill Distilleries, Inc .Marketing Director . . . Kate LattsBrand Manager . . . . . Reid HaferAgency . . . . . . . . . . . XenoPsiCreative Director . . . . Shaun SamsonArt Director . . . . . . . Patrick Winfield
MOBILE APPLICATION
{ NEW MEDIA }
FIRST PLACEBrand . . . . . . . . . . . Burnett’s VodkaCompany Name . . . . Heaven Hill Distilleries, Inc .Marketing Director . . . Kate LattsBrand Manager . . . . . Reid HaferAgency . . . . . . . . . . . XenoPsiCreative Director . . . . Shaun SamsonArt Director . . . . . . . Patrick Winfield
74 Beverage Dynamics • November/December 2015 www.beveragedynamics.com
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ADVERTISING& PROMOTIONAWARDS
INTERACTIVE SOCIAL MEDIA CAMPAIGN
SECOND PLACEBrand . . . . . . . . . . . Jack Daniel’s Tennessee HoneyCompany Name . . . . Brown-FormanBrand Manager . . . . . Casey NelsonAgency . . . . . . . . . . . FCB RedCreative Director . . . . Quanah HumphreysCopywriter . . . . . . . . Will SharpeArt Director . . . . . . . Nathan GrundhauserOther . . . . . . . . . . . . Alex Tarrant
THIRD PLACEBrand . . . . . . . . . . . Jack Daniel’s Tennessee HoneyCompany Name . . . . Brown-FormanBrand Manager . . . . . Casey NelsonAgency . . . . . . . . . . . FCB RedCreative Director . . . . Quanah HumphreysCopywriter . . . . . . . . Will SharpeArt Director . . . . . . . Nathan GrundhauserOther . . . . . . . . . . . . Alex Tarrant BD
DIGITAL GAME, CONTEST OR SWEEPSTAKESFIRST PLACEBrand . . . . . . . . . . . PenfoldsCompany Name . . . . Treasury Wine EstatesMarketing Director . . . Samantha CollinsBrand Manager . . . . . Timothy IrwinAgency . . . . . . . . . . . Finn PartnersOther . . . . . . . . . . . . AlexaRae Antekeier
THIRD PLACEBrand . . . . . . . . . . . Korbel California ChampagneCompany Name . . . . Brown-FormanBrand Manager . . . . . Todd Kennedy, Colton PayneAgency . . . . . . . . . . . PriceWeber
Creative Director . . . . Carolyn MosesCopywriter . . . . . . . . Mel BryantArt Director . . . . . . . Carolyn MosesAccount Director . . . Robert Trinkle
WEB VIDEO
SECOND PLACEBrand . . . . . . . . . . . LibbeyCompany Name . . . . Libbey FoodserviceMarketing Director . . . Susan DountasAgency . . . . . . . . . . . R/P Marketing Public RelationsCreative Director . . . . Susan GdowikArt Director . . . . . . . Alex HallOther . . . . . . . . . . . . Nick Lake
FIRST PLACEBrand . . . . . . . . . . . HPNOTIQ LiqueurCompany Name . . . . Heaven Hill Distilleries, Inc .Marketing Director . . . Kate LattsBrand Manager . . . . . Brittany CapitoAgency . . . . . . . . . . . XenoPsiCreative Director . . . . Shaun SamsonArt Director . . . . . . . Tyler Dunn
THIRD PLACEBrand . . . . . . . . . . . 19 CrimesCompany Name . . . . Treasury Wine EstatesMarketing Director . . . Samantha CollinsBrand Manager . . . . . Doug AltmeyerAgency . . . . . . . . . . . Kayser&Co .Creative Director . . . . Joe KayserCopywriter . . . . . . . . Eric BoydArt Director . . . . . . . Joe KayserDirector . . . . . . . . . . Nick BallEditor . . . . . . . . . . . Nathan Petty
{ NEW MEDIA (cont) }
SECOND PLACEBrand . . . . . . . . . . . Burnett’s VodkaCompany Name . . . . Heaven Hill Distilleries, Inc .Marketing Director . . . Kate LattsBrand Manager . . . . . Reid HaferAgency . . . . . . . . . . . XenoPsiCreative Director . . . . Shaun SamsonArt Director . . . . . . . Patrick Winfield
FIRST PLACEBrand . . . . . . . . . . . Early TimesCompany Name . . . . Brown-FormanBrand Managers . . . . Therese McGuire;
PR Manager, Wendy TreinenAgency . . . . . . . . . . . PriceWeberCreative Director . . . . Mel BryantCopywriter . . . . . . . . Robert TrinkleArt Director . . . . . . . Carolyn MosesAccount Director . . . . Robert Trinkle