- Amazon S3 · How to Fill Gaps in Current Attempts at Circular Business Models Speakers from:...

Discover how brands and business leaders are Activating Purpose with sustainability-led innovation that creates scalable impact and profitability

http://events.sustainablebrands.com/sb16cph/



www.SB16copenhagen.com



As the demand for new products, services and business models that deliver purpose and profit continues to soar, brand leaders who are tapping into this shift are thriving in the face of uncertainty. But building a successful, purpose-led brand presents a complex set of challenges and requires a new way of thinking, a new field of knowledge and a new set of tools and partners.

This year, mobilize your brand to succeed and learn how to build a trusted and authentic brand that activates purpose at its core. Sustainable Brands is home to the global community of courageous optimists who are reshaping the future of commerce worldwide – join your peers at SB’16 Copenhagen and elevate your brand into the winners circle by Activating Purpose toward a flourishing future.

INTRODUCTION





BREAKOUTSDynamic sessions to help me

analyze specific business issues.

WORKSHOPS Half-day, deep-dive studios to help me turn ideas into action.

PLENARIESAn avalanche of trends and

market drivers that set the tone.

ACTIVATION HUB An action-centered environment

where brands will find the conversations, collaborators and

tools necessary to bring good ideas to life

SPECIAL EVENTSNetworking events designed to

connect me with the right partners.

WHAT’S HAPPENING AT SB’16 COPENHAGEN?



PURPOSE-DRIVEN LEADERSHIPDiscover the types of transformative personal purpose and courageous leadership that have given rise to many of today’s outstanding brands and breakthrough sustainability solutions.

ENGAGING CUSTOMERS THROUGH PURPOSEExplore win-win strategies for connecting brand purpose with customer purpose in the pursuit of brands that succeed by leading the way to a flourishing future.

INNOVATION ON PURPOSELearn more about the product and service innovations that perform financially while also providing a leap forward for the collective journey toward resilient and regenerative business models.

ELEVATING OUR COLLECTIVE PURPOSESustainable Brands will focus on making productive use of the collective knowledge, energy, creativity and influence of on-site attendees by inviting them to pool insight, debate complex issues, solve practical problems, support new initiatives and form new partnerships in highly interactive sessions designed to carry the spirit of purpose-led innovation.

WHAT YOU WILL LEARN AT SB’16 COPENHAGEN



FEATURED SPEAKERS

TIM BROOKSVice President, Environmental ResponsibilityLEGO

Sustainable Brands consistently delivers a world-class faculty of thought-leaders and practitioners who not only offer diversity of insight, but provide tangible business results. Compiling this elite set of speakers would not be possible without the guidance of our esteemed Advisory Board. Speakers featured here provide only a glimpse of the complete program. Check online for regular updates as speakers and program details are confirmed.

GILES HUTCHINSAuthorFuture Fit

SIMON HOFFMEYER BOASDirector , Corporate Communications & CSRCarlsberg

LEITH SHARPDirector, Executive Education for Sustainability LeadershipHarvard University



WOLFGANG NEUMANNPresident & CEOThe Rezidor Hotel Group

FEATURED SPEAKERS

CLAUS PEDERSEN Head of Corporate Sustainability Novozymes

JENNIFER HINTON Co-AuthorHow on Earth: Flourishing in a Not-For-Profit World by 2050

SILLE KRUKOWChief Behavioral DesignerKrukow



FEATURED SPEAKERS

ALEXANDRA PALTChief Sustainability OfficerL’Oréal

NADYA ZHEXEMBAYEVAChief Reinvention OfficerWE EXIST

ANDREAS KICHERERDirector, Sustainability StrategyBASF

THOMAS KOLSTERFounderMr. Goodvertising



DAY 1: WORKSHOPS | MONDAY, 26 SEPTEMBER

Overcoming Barriers to Growing a Purposeful BrandChristophe Fauconnier, INNATE MOTIONAnnemarie Van Den Brekel, INNATE MOTION Activating Purpose: Brand Leadership in the 21st Century

KoAnn Vikoren Skrzyniarz, SUSTAINABLE BRANDS

Future-Fit Business: A Metamorphosis in our MidstGiles Hutchins, FUTURE FIT

The Evolution of Purpose in Brand Strategy, Marketing and AdvertisingThomas Kolster, MR. GOODVERTISING

The Journey to Industry-wide Leadership: Growing a Responsible Business Identity Inside and OutWolfgang Neumann, THE REZIDOR HOTEL GROUP

Becoming a Globally Recognizable Leader: Cutting-edge Science, Full SDGs Alignment and BeyondClaus Stig Pedersen, NOVOZYMES

Activation Hub Reception

LUNCHActivation Hub

NETWORKING BREAK

9:00 - 12:00

17:00 - 17:15

17:15 - 17:30

17:30 - 17:45

17:50 - 18:10

18:10 - 18:30

18:30 - 19:30

12:00 - 14:00

13:30 - 16:30

10:30 - 11:00

Movement-Making that Transcends Business-as-Usual TransactionsJensie Miksich, CONTEXT PARTNERSKimberly Manno Reott, CONTEXT PARTNERS

The Promising Future of Self-Organizing Teal Business ModelsJenny Andersson, THE EARTHKIND COMPANYFinn Jackson, THE CHURNINGCeline McKeown, FUTURE CONSIDERATIONS

Measuring a Brand’s Innovation and Sustainability Maturity LevelsTim McAloone, ESSENSUSDaniela Pigosso, ESSENSUS

Purpose-driven Branding and Customer Engagement: Building Collective ExpertiseJames Payne, GIVEN LONDONDavid Hawksworth, GIVEN LONDON Becky Willan, GIVEN LONDONBen Hayman, GIVEN LONDON

Inspiring Consumer Behavior Change: How to Shape New Shopping and Consumption BehaviorsSille Krukow, KRUKOW

Steering a Product Portfolio Toward SustainabilitySpeakers from: BASF, THINKSTEP, WBCSD

Transformational Leadership and Integration: Synthesizing over a Decade of Best PracticesLeith Sharp, HARVARD UNIVERSITY

15:00- 15:30 NETWORKING BREAK

Program as of 11/8/2016, please visit SB16copenhagen.com to stay up to date on the latest content




DAY 2: PROGRAM | TUESDAY, 27 SEPTEMBER8:00 - 8:45 BREAKFAST PRESENTATION

HOSTED BY DONG Energy

9:00 - 11:00 MORNING PLENARIESConsumer Attitudes as a Driver of Purposeful BusinessCaroline Holme, GLOBESCANRob Cameron, SUSTAINABILITY

Driving Conscious Leadership Skills and Culture Change Through Deep Inner ExplorationSandja Brügmann, THE PASSION INSTITUTE

Inspiring Consumer Behavior Change: How to Shape New Shopping and Consumption BehaviorsSille Krukow, KRUKOW

Karma Marketing and the Power of “Enough”Sirikul Laukaikul, THE BRANDBEING CONSULTANT CO., LTD

Breakthrough Innovation: Exponential Solutions for the SDGsJohn Elkington, VOLANS VENTURES LTD

The North Star of Sustainability Goal-Setting: Introducing the Future-Fit Business BenchmarkGeoff Kendall, FUTURE-FIT FOUNDATION

11:30 - 12:30 BREAKOUTS

SOLVING CHALLENGES IN REAL TIME

CONSUMER ENGAGEMENT & COMMUNICATION

MACRO TRENDS & DRIVERS

LEADERSHIP & EMPLOYEE ENGAGEMENT

Resilience in Times of Macro Instability: Brexit and Beyond

Rob CameronEXECUTIVE DIRECTORSUSTAINABILITY

John Elkington,VOLANS VENTURES LTD

Robert Ruttmann,INSTITUTE FOR CUSTOMER INSIGHT

The State of Ac-tivating Purpose: Research Data on Thousands of Pur-pose-driven Brand Campaigns

Ben Richards, RADLEY YELDAR Matthew Yeomans, SUSTAINLY

Charlotte West, BUSINESS IN THE COMMUNITY

In Search of Sus-tainable Materials: Accelerating the Transition to Healthy Products

Speakers from: LAUNCH NORDIC, LEGO, CARLSBERG, NOVOZYMES, and SUSTAINABILITY CONSULT

The North Star of Sustainability Goal-Setting and Leadership: How to Build a Fu-ture-Fit Business

Geoff Kendall, FUTURE-FIT FOUNDATION

Giles Hutchins, FUTURE FIT

Christopher Davis, THE BODY SHOP





Purpose-driven Storytelling through Mainstream MediaSandja Brügmann, REFRESH AGENCY

Signe Wenneberg,WENNEBERG & CO.

Kasper Kronenberg,TV 2 BUSINESS

Christian Toennesen, CARNSTONE

From Farm to Fashion: How to Get Your Consumers to Love You More by Doing the Right Thing

Alexis Haass, ADIDAS

ADDITIONAL SPEAKERS TBA

Aligning the UN Sustainable Development Goals with Strategy, Goal-Setting and Innovation

Speakers from: VOLANS VENTURES LTD, BASF, AKER BIOMARINE, NOVOZYMES

The Future of Work and Employee Engagement through the Lens of Millennials

Bethan Harris,COLLECTIVELY


12:30 -14:00 LUNCH Activation Hub

12:15 - 13:00 LUNCH SESSION MODERATION & BRANDING PURPOSESirikul Laukaikul, THE BRANDBEING CONSULTANT CO., LTDHOSTED BY Thailand Sustainable Development Foundation

14:00 - 15:30 BREAKOUTS

16:30 - 17:30 AFTERNOON PLENARIES

“Peak Stuff”, the Circular Economy and Driving Change at ScaleJonas Engberg, IKEA

Pivoting a Business Model in Real Time and Under Always-Changing Market ConditionsFilip Engel, DONG ENERGY

A Market-Leading Case Study in Purpose-driven Cross-Industry CollaborationTiina Alahuhta-Kasko, MARIMEKKOKirsi Seppäläinen, STORA ENSO

17:30 - 19:00 ACTIVATION HUB MIXER

19:30 - 21:30 BIRDS OF A FEATHER DINNERS





DAY 3: PROGRAM | WEDNESDAY, 28 SEPTEMBER

9:00 - 11:00 BREAKFAST PRESENTATIONHOSTED BY Quantis

9:00 - 11:00 MORNING PLENARIES

Health First: Reimagining the Conversation on SustainabilityPaulette Frank, JOHNSON & JOHNSON

Evolving Sustainability through Crowdsourcing: New Solutions in Support of Sustainable InnovationAlexandra Palt, L’ORÉAL

A Quest for Moderate Consumption: A Story of Social Experiments, Spoken Word Artists and MoreMichael Dickstein, HEINEKEN

We Together: Changing the Lives of Refugees Through the Power of Sports and BusinessAki Ben-Ezra, ADIDAS

What a Plantable Pencil Teaches Tells Us about Sustainability CommunicationsMichael Stausholm, SPROUT

The Power of Collaboration between Art and Business to Deliver Purposeful StoriesTine Fischer, CPH:DOXThomas Kolster, MR. GOODVERTISING

11:30 - 12:30 BREAKOUTS





Innovation or Disrup-tion: The Future of Certification (Part 1)

Andre De Freitas. SUSTAINABLE AGRICULTURE NETWORK

Rüdiger Meyer, FLOCERT

Loa Dalgaard Worm, FSC DENMARK

Etienne White, POSSIBLE

The Power of Col-laboration between Art and Business to Deliver Purposeful Stories of Change

Tine Fischer,CPH:DOX

Thomas Kolster, MR. GOODVERTISING

Integral Thinking and True Materiality: How to Catalyze a Regen-erative and Inclusive Economy

Ralph Thurm,A|HEAD|AHEAD

Sex Trafficking: How Brands Can Help by Interrupt-ing Demand and Ending Commer-cial Exploitation

Inge Huijbrechts,THE REZIDOR HOTEL GROUP






Innovation or Disruption: The Future of Certification (Part 2)

Lars Ludvigsen,SUSTAINABLE COMMUNICATIONS EXPERT

Jakob Zeuthen, CHAMBER OF DANISH COMMERCE

Inspiring New Brand Campaigns: The Process Behind Innovative Consumer Engagement

Mette Børsting Hofman,ARLA FOODS

Sirpa Tuomi, NESTE CORPORATION


How to Fill Gaps in Current Attempts at Circular Business Models

Speakers from: ROCKWOOL INTERNATIONAL, DELL, CIRCULAR ECONOMY, INTERFACE, and PHILIPS LIGHTING

Understanding and Developing the Capacity for Transformative Partnerships

Virginie Helias,PROCTER & GAMBLE

Bahare Haghshenas,DELOITTE DENMARK

Patrick Bürgi, SOUTH POLE GROUP

Loa Dalgaard Worm, FSC DENMARK


12:30 -14:00 LUNCH Activation Hub

14:00 - 15:30 BREAKOUTS

16:00 - 17:00 CLOSING PLENARY

How on Earth: Flourishing in a Not-For-Profit WorldJennifer Hinton, HOW ON EARTH: FLOURISHING IN A NOT-FOR-PROFIT WORLD

18:OO - 19:30 CLOSING RECEPTION





SUSTAINABILITY & CSR I seek to solve social problems

that alleviate, or altogether eliminate, resource tensions

along the way.

BRAND STRATEGY I believe leadership stems from

brands who have awareness of the impact they have on the

world around them.

COMMUNICATIONS I encourage purpose-driven

voice and invite stakeholders on interactive, co-creative journeys.

DESIGN & INNOVATION I seek skillful, sensitive design that leads to radical innovation and heightened shared value.

SUPPLY CHAINSupply chain disruptions are not an

option. I strive for enlightenment across the entire value chain.

HUMAN RESOURCES I encourage embedded

sustainability-driven behaviors and pro-active management to

drive change from within.

FIND YOUR PASSION



The Sustainable Brands community is comprised of nearly one million brand leaders and the eco-system of people and organizations that support them from over 90 countries around the world who regularly connect and collaborate (via online and in person) on issues and ideas that propel the shift toward a sustainable and flourishing economy.

This community of change makers includes the world’s largest global brands as well as disruptive social entrepreneurs, along with the multitude of solutions providers, suppliers, NGOs, agencies, academics and researchers, investors and other stakeholders that support them. As a community, these optimistic, visionary and courageous professionals share a passion for purpose and a desire to contribute to a flourishing future while driving breakthrough near and long term success for their businesses.

WHO ATTENDS SB CONFERENCES?



The Sustainable Brands Global Conference Network is the largest peer community gathering that delivers tangible and efficient support to accelerate sustainability-led brand innovation. With 11 events on 6 continents, the community will gather for for the first time in Copenhagen September 26-28.

Known for its work toward creating green growth through innovative bicycle planning, a clean recreational harbor, an ambitious climate plan and many other initiatives, Copenhagen is the perfect backdrop for a conversation dedicated to sustainability led innovation.

LOCATION


- Amazon S3 · How to Fill Gaps in Current Attempts at Circular Business Models Speakers from:...

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