© Affinity Express 2013 Affinity Express ING Pre-Press & Consolidated Workflows Panel.
-
Upload
oliver-barnett -
Category
Documents
-
view
214 -
download
2
Transcript of © Affinity Express 2013 Affinity Express ING Pre-Press & Consolidated Workflows Panel.
© Affinity Express 2013
Affinity Express
ING Pre-Press & Consolidated Workflows Panel
© Affinity Express 2013 2
Who We Are
Largest global technology-driven advertising and marketing services provider• 230,000 jobs per month
• nearly 2000 employees
• two production platforms India & Philippines for Business Continuity & hosting in two Chicago data centers for Disaster Recovery
Serving top 5 of U.S. media companies, 75% of Canada’s media industry and UK’s largest print media company
Focused on high growth traditional media and digital sectors Owned by Manila based 160 year old $8bn Ayala Corporation
© Affinity Express 2013 3
Resource Allocation: Industrial Engineered Case Study
Lesson - Must focus on the entire workflow to maximize efficiencies
Complete Work Orders Manage Materials Link Materials to Orders Layout Traffic
Plan Design Proofread Internally
Proof Approve Ads Process Client Supplied Traffic to Pagination
Design Prep35%-40% effort
Ad Production30%-35% effort
Post Design25%-35% effort
One System/Web Based
End to End Production Process
© Affinity Express 2013 4
Transition – this is what makes outsourced production successful
Or the reverse is true – it is difficult to recover from a poor transition
© Affinity Express 2013 5
No integration—users book orders, receive final files via FTP site
Little commitment Smaller savings Lower startup costs
Complete integration—booking and pagination systems; clients use service bureau workflow
Drive centralization and standardization
Affinity Express works in client legacy systems and processes
Less disruptive Limited savings
Install 1 day 12 + ? Weeks 12 weeks
AE 4.1
Range of Outsourcing Solutions
© Affinity Express 2013 6
Transition is about having predictable outcomes – works the same way every time
Critical:
• Local leadership to support the project in addition to corporate mgmt – it must be obvious to local employees there is no room for failure – make someone local have clear visibility to project and tie outcomes to their success
• Change management is provided by the outsourcer• Cannot be performed by one person or one set of skill sets• Outsourcer provides US based Onsite Newspaper domain
experts– Professional Project Management– Print/Online Systems Experts to Setup Workflow Integration– Sales and Production Trainers – Production Platform Representative
© Affinity Express 2013 7
Change Agent
New Customer Implementation Process -12 WeeksAE has installed at 87 separate sites – late once
12 man weeks on site
Systems integration Migration of Advertiser Style Guides to Production End to end testing Parallel Production Training Production & Sales Production Ramp Review – Lessons Learned
© Affinity Express 2013 8
Thoughts on speed of transition based on size or complexity
Probably do not want to move more than 20 to 30 FTE’s per month
Multiple sites can have cross-over during system integration steps – so can run concurrent transitions to compress overall project
Better to appoint one executive in charge across all locations with a corporate production manager to ensure:• Similar processes across all sites
• Measurement/benchmarking is instituted
• Use of sophisticated software is optimized
• Best practices are shared
Ratio of traffickers to artists range from – 6:1 to 10:1
© Affinity Express 2013
Affinity Express Experience WithIndustry Leader in Transformation
© Affinity Express 2013 10
Affinity Express & Digital First Media Timeline – typically starts with print & movesto all forms of production & related tasks
IDEA and display ad and rich mediaproduction
iPad ads,HTML5 AESB
sites 6,7 hub 4
Video
Directory listings,daily deals
Sales support,copywriting
Sign initial AESB production agreement Digital First
Media MNG expansion
Mobile Ad
operations
AESB hub 1goes live
AESB site 2 hub 1
AESB site 3 hub 2
AESB site 5hub 1
Facebook creative, tabs
Q2 2011
Q3 2010
Q4 2010
Q1 2011
PMO for editorialservices AESB
site 4 hub 3
Q3 2011
Q4 201
1
Q1 2012
Q2 2012
First 3 years digital revenue grew 81% versus industry average of 10%
with large reductions in cost
© Affinity Express 2013
Thank you