A significant 90% of marketers indicate that social media is important for their business Video...
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A significant 90% of marketers indicate that social media is important for their business Video marketing on the rise: A significant 77% of marketers plan on increasing their use of YouTube and video marketing, making it the top area marketers will invest in for 2012 SOCIAL MEDIA MARKETING
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Transcript of A significant 90% of marketers indicate that social media is important for their business Video...
A s ign ifi can t 90% o f marketer s i nd i ca te tha t soc i a l med ia i s impor tan t fo r the i r bus iness
Video market i ng on the r i se : A s ign ifi can t 77% o f marketer s p l an on i nc reas ing the i r use o f YouTube and v ideo market ing , mak ing i t the top a rea marketer s w i l l i nves t i n f o r 2012
SOCIAL MEDIA MARKETING
Photo Albums and Videos: Fan Pages: It enables public
fi gures, organizations and other entities to create an authentic and public presence on Facebook.
Facebook Groups : One of the best features of groups is the abil ity to send messages directly to members’ Facebook inboxes.
Facebook Events can help connect with target audience and invite them for the events, even if they aren’t on your friend l ist or one of your fans
Contests and Polls : Holding contests encourage fans to interact directly with the brand.
FACEBOOK MARKETING SERVICES
Starbucks: Manage your card online.
INNOVATIVE CAMPAIGNS
Disney: Watch trailers, old clippings, status updates on
news about Disney’s movies.
Lacoste: Simple, yet elegant, approach to displaying products
on a catalog on Facebook.
Digicel: A game where you pop
balloons. Top ten players win credit
and one player wins a phone.
HOW FACEBOOK GENERATE BUSINESS
Pay per click is an internet advertising model used to direct traffi c to websites, where advertisers pay the publisher when the ads is clicked
Popular PPC advertising options include per-click advertising networks, search engines, and affi liate programs
PAY PER CLICK (PPC)
Internet advert is ing whose goal i s to dr ive customers to your websi te or locat ions(s) , or to make a cal l regarding your products or serv ices
To onl ine ads be long banners, pay-per-c l ick ads, pay-per-cal l and pop-ups
BANNER/ONLINE ADVERTISING
Online PR is something that we’ve been (unknowingly) off ering under various diff erent names.
That includes search engines, blogs, news search, forums, discussion threads, social networks and other online communication tools.
ONLINE PR
Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and infl uence.
VIRAL MARKETING
Hotmail- Hotmail They offered free e-mail to the masses, and
simply attached a signature at the bottom of
each e-mail message that promoted their free
serviceBurger King campaign allowed people to control a guy in a chicken suit.
Google AdWords : showed ads on Google.com that were related to a person’s specifi c search (Image 1-2).The success of AdWords al lows Google to provide many free services ( including its top-ranked search service).
GOOGLE MARKETING SERVICES
The Google Apps Marketplace allows Google Apps customers to easily discover, deploy and manage cloud applications that integrate with Google Apps. More than 50 companies are now selling applications across a range of businesses
Google marketplace
