מצגת של עינבר יגור, סמנכ"לית אסטרטגיית תוכן בחברת...
-
Upload
holesinthenet -
Category
Internet
-
view
134 -
download
0
Transcript of מצגת של עינבר יגור, סמנכ"לית אסטרטגיית תוכן בחברת...
Peak of Inflated
Expectations
Technology
Trigger
Trough of
Disillusionment
Slope of
Enlightenment
Plateau of
Productivity
CONTENT MARKETING HYPE CYCLE
11
PersonalPreferences
Device Timeof Day
LocationSocialTrends
PERSONALIZATION ENGINEOPTIMIZED FOR DESIRED BEHAVIOR
Users discover content they may like
Somesign up
Taboola measuresperformance and optimizes campaign
Then watch teaserson Netflix.com1 2
3 4
NETFLIX - ACQUIRING SUBSCRIBERS
550Mmonthly unique
users
200Bmonthly
recommendations
86%US desktop users
reached*
5M+sponsored
content items
PROPERTY REACH
Google Ad Network 95.3%
Taboola 86.2%
Yahoo Audience Net. 84.7%
Google Sites 82.6%
Outbrain 73.8%
Yahoo Sites 73.2%
Facebook 59.5%
By ComScore 10 \ 2014
SCALING CONTENT MARKETING