מצגת של PowerPoint · מצגת של PowerPoint Author: Shay Created Date: 4/1/2015 3:24:54 PM...
Transcript of מצגת של PowerPoint · מצגת של PowerPoint Author: Shay Created Date: 4/1/2015 3:24:54 PM...
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Real e-commerce UX
BY
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3%
97%
Abandonment rate
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60%-70%
10%
3%
40%
84%
68%
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About e-Commerce UX
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01
Who am I?
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02
Customers
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Easily distracted
Disorientated
Alone
Lack confidence
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Easily distracted
Disorientated
Alone
Lack confidence
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03
DEAL?
Details!
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Home Page
DEAL
(40% Abandonment)
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Orientation
• 4 ways to browse products Orientation
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Orientation
• 4 ways to browse products
Orientation
• Search
Orientation
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Orientation
Functional area:
My Account
Shopping cart
Always on top right
corner
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Invite
• Attractive promotion
• Deals
Reduce External Distraction
Limited time offers
Reduce External Distraction
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Invite
• Attractive promotion
• Deals
You are never alone with
Cellcom
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Create confidence with Free returns
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Product Page
DEAL
(84% Abandonment)
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There’s never enough information!
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Creat attraction with large images
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Create confidence with free returns
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Cart
DEAL
(68% Abandonment)
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Create confidence with free returns
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Actively promote to checkout
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Special discount to encourage
purchase
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Kindly collect contact info
(Just incase:)
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04
Innovate
Conventionaly
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Innovative services, Conventional UI
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05
Make them
Come Back
Smartly
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Triggered
promotions
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אני מחפש
.חופשה משפחתית
עדיפות ללונדון
Trigger
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Opens Clicks
Opens
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Who you are
Who your customers are
Mind the Details - close the DEAL!
Innovate Conventionally
Make them come back
Keep your axe sharp, Optimize
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http://www.linkedin.com/in/shayrosen
http://www.facebook.com/shayrs
http://www.slideshare.net/shayrs
052-5118539
Shay Rosen Head of Strategy and consulting, realcommerce