Медиа США в условиях кризиса
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Transcript of Медиа США в условиях кризиса
Allen W. Palmer, Ph.D.
Fulbright Professor
American University of Central Asia
& Brigham Young University, USA
Update: Circulation: 2.08 million, steady 2008 revenue: $35 billion, steady
Strategy: Leverage news across new
platforms New international news coverage and joint partnerships
Update: International circulation:
420,000 copies daily U.S. edition: 150,000 copies Steady circulation and revenue
Strategy: Profitable on-line news service Innovative information
services
Update: Circulation: 1.9 million, dropping
Lost 17.5% in last 6 months 2008 corp. revenue: $6.8 billion
Profits drop 50% in six months
Strategy: Cut costs and staff 3% Reduce page size, raw materials Wait for recession to pass
Update: Circulation: 928,000, dropping fast
Lost 7.2% in last 6 months
2008 revenue: $3 billion, falling Lost $35 million overall in last 6 months,
but circulation revenue increased 7%
Strategy: Cut operating costs, staff 10% Increase circulation fee Introduce fee for online information
Allen W. Palmer, [email protected]
American University of Central AsiaBishkek, Kyrgyzstan
Brigham Young UniversityProvo, UT, USA