MKTG PRINCIPLES OF MARKETING BY: CHARLES W. LAMB, JOSEPH F. HAIR, CARL MCDANIEL HF 5415 .L36 2018 ISBN: 9781337116800 1009934 CENGAGE LEARNING, 2017 LOCATION: PTAR KAMPUS REMBAU BAHAN RAK TERBUKA / OPEN SHELF

Learn your Principles of Marketing Course YOUR Way with MKTG! MKTG's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool.

MANAGEMENT INFORMATION SYS-TEM FOR THE INFORMATION AGE BY: HAAG, CUMMINGS T 58.6 .H33 2015 ISBN : 9789814670128 1008820 MCGRAW-HILL HIGHER EDUCATION, 2015 LOCATION: PTAR KAMPUS REMBAU BAHAN RAK TERBUKA / OPEN SHELF

The Ninth Edition of Management Infor-mation Systems for the Information Age provides you the ultimate in flexibility to tailor content to the exact needs for your MIS or IT course. The nine chapters and thirteen Extended Learning Modules may be presented in logical sequence or you may choose your own mix of technical topics and business/managerial topics.

BUSINESS DRIVEN TECHNOLOGY BY: PAIGE BALTZAN HD 30.2 .B35 2015 ISBN : 9789814738712 1007836 MCGRAW-HILL HIGHER EDUCATION, 2014 LOCATION: PTAR KAMPUS REMBAU BAHAN RAK TERBUKA / OPEN SHELF

Unlike any other MIS textbook franchise, Business Driven Information Systems and M: Information Systems) discuss various business initiatives first and how technolo-gy supports those initiatives second. The premise for this unique approach is that business initiatives should drive technolo-gy choices. Every discussion in these texts first addresses the business needs and then addresses the technology that supports those needs.

SOURCESWORK BY: NANCY E. DOLLAHITE, JULIE HAUN PE 1417 .D615 2012 ISBN : 9781111352097 1007922 CENGAGE LEARNING, 2011 LOCATION: PTAR KAMPUS REMBAU BAHAN RAK TERBUKA / OPEN SHELF

The second edition of Sourcework, de-signed to help students make use of out-side sources, has been updated and en-hanced to better guide writers through the challenges of their first academic re-search papers.

| SENARAI BUKU: PERPUSTAKAAN TUN ABDUL RAZAK UiTM CAWANGAN NEGERI SEMBILAN

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TRANSPORTATION BY: COYLE, NOVACK, GIBSON HE 151 .C88 2016 ISBN: 9781133592969 1008069 CENGAGE LEARNING, 2015 LOCATION: PTAR KAMPUS REMBAU BAHAN RAK TERBUKA / OPEN SHELF TRANSPORTATION: A SUPPLY CHAIN PERSPECTIVE, 8E equips you with a solid understanding of what is arguably the most critical? and complex? compo-nent of global supply chains. It explains the fundamental role and importance of transportation in companies and in socie-ty, as well as the complex environment in which transportation service is delivered.

ADVERTISING & IMC BY: SANDRA MORIARTY, NANCY MITCHELL, WILLIAM WELLS HF 5823 .W455 2015 ISBN : 9781292017396 1007438 PEARSON EDUCATION, 2014 LOCATION: PTAR KAMPUS REMBAU BAHAN RAK TERBUKA / OPEN SHELF

Advertising tracks the changes in todays dynamic world of media and marketing communicationas well as the implications of these changes to traditional prac-ticeand presents them to students through an accessible, well-written ap-proach.

EXPERT SYSTEM BY: JOSEPH C. GIARRATANO, GARY D. RILEY QA 76.76 .E95 G53 ISBN : 9788131501672 1008055 CENGAGE LEARNING, 2004 LOCATION: PTAR KAMPUS REMBAU BAHAN RAK TERBUKA / OPEN SHELF

The new edition of this market-leading text builds upon the blend of expert systems theory and application established in earli-er editions. The first half of the book con-centrates on the theoretical base of expert systems, and offers a broad overview of Artificial Intelligence and its relation to expert systems. The second half of the text focuses on application, with the intro-duction of the CLIPS expert systems tool, and its new object-oriented language, COOL. All chapters end with an extensive problem set designed to reinforce knowledge.

FOUNDATIONS OF FINANCIAL MAN-AGEMENT BY: BLOCK, HIRT, DANIELSEN HG 4026 .B589 2017 ISBN : 9781259277160 1009006 MCGRAW-HILL HIGHER EDUCATION, 2016 LOCATION: PTAR KAMPUS REMBAU BAHAN RAK TERBUKA / OPEN SHELF

Foundations of Financial Manage-ment has built a loyal following due to its strong real-world emphasis, clear writing style, and step-by-step explanations that simplify difficult concepts. The text focus-es on the "nuts and bolts" of finance with clear and thorough treatment of concepts and applications.

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TECHNICAL COMMUNICATION BY :ANDERSON PE 1475 .A628 2014 ISBN: 9781305667884 1007998 CENGAGE LEARNING, 2017 LOCATION: PTAR KAMPUS REMBAU BAHAN RAK TERBUKA / OPEN SHELF Faculty have used Anderson's TECH-NICAL COMMUNICATION: A READER-CENTERED APPROACH to prepare thou-sands of students for the writing they will do in their careers. Known for its rhetorical treatment of workplace writing and speak-ing, this text helps students learn practical, flexible strategies for creating useful and persuasive communications on the job.

REFERENCE SOURCES AND SER-VICES FOR YOUTH BY: MEGHAN HARPER Z 675 .S3 H266 2011 ISBN : 9781555706418 1010385 AMERICAN LIBRARY ASSOCIATION, 2011 LOCATION: PTAR KAMPUS REMBAU BAHAN RAK TERBUKA / OPEN SHELF

With so much content available, the chal-lenge for K-12 library media specialists, teachers, and youth services librarians alike is how and where to direct students so they spend time on productive re-search rather than aimless Internet searches. This user-friendly book will help you teach and support students as they learn to access, evaluate and use print and electronic information successfully.

CORPORATE EVENT: PROJRCT MAN-AGEMENT BY: WILLIAM O’TOOLE, PHYLLIS MIKOLAITIS GT 3405.O76 2002 ISBN : 9780471402404 1008999 WILEY, 2002 LOCATION: PTAR KAMPUS REMBAU BAHAN RAK TERBUKA / OPEN SHELF

Corporate Event Project Management merges event and projectmanagement to create a new system of tools and tech-niques thatenables corporate event man-agers to research, design, plan, coordi-nate, and evaluate any corporate event in order to produce ahigher rate of return.

MALAYSIAN INDUSTRIAL RELATIONS & EMPLOYMENT LAW BY: MAIMUNAH AMINUDDIN KPG 1220 .M35 2016 ISBN : 9789670761183 1008818 MCGRAW-HILL HIGHER EDUCATION, 2016 LOCATION: PTAR KAMPUS REMBAU BAHAN RAK TERBUKA / OPEN SHELF

This book provides a unique insight into the various components of the Malaysian industrial relations system, including the role of the government, trade unions, trade disputes, the Industrial Court and industrial action. It also examines the employment laws which establish the basic rights for employers and employ-ees, whether or not they belong to trade unions, including the laws on safety and health.

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SCIENTIFIC AND TECHNICAL INFOR-MATION RESOURCES BY: KRISHNA SUBRAMANYAM T 10.7 .S93 1981 ISBN: 9780824782979 1010444 CRC PRESS, 1981 LOCATION: PTAR KAMPUS REMBAU BAHAN RAK TERBUKA / OPEN SHELF The diversity and growing volume of sci-ence and technology reference works and others publications has made it increas-ingly difficult for professionals in these fields to become familiar with individual sources of information. Scientific and Technical Information Resources presents a useful approach to understanding the entire process of scientific and technical communication and establishes the rela-tionship between the information needs of scientists and engineers and the infor-mation sources.

SCHOLARLY PUBLISHING BY: RICHARD E. ABEL, LYMAN W. NEWLIN Z 286 .S37 S36 2002 ISBN : 9780471219293 1008995 WILEY, 2001 LOCATION: PTAR KAMPUS REMBAU BAHAN RAK TERBUKA / OPEN SHELF

This book offers readers a well-rounded and accurate account of the amazing and unpredictable sequence of inter-related events experienced by the field of schol-arly publishing in the 20th century. Exam-ining the related worlds of book, journal, and electronic publishing; information technology; and library advances, this is the first work to record the trends of the modern history of the information/knowledge transfer process.

THE BUSINESS COMMUNICATION HANDBOOK BY: JUDITH DWYER HF 5718 .D89 2000 ISBN : 9780170354172 1009727 CENGAGE LEARNING, 2015 LOCATION: PTAR KAMPUS REMBAU BAHAN RAK TERBUKA / OPEN SHELF

The Business Communication Handbook, 10e covers a broad range of communica-tion principles, practices and skills that will help you grow in your chosen career.

EMERGING ISSUES IN THE ELEC-TRONIC ENVIRONMENT BY: JEANNIE P. MILLER Z 675 .T3 E48 2004 ISBN : 9780789025777 1010438 THE HAWORTH INFORMATION PRESS, 2004 LOCATION: PTAR KAMPUS REMBAU BAHAN RAK TERBUKA / OPEN SHELF

This book examines the rapid advances in technology and scientific discovery that have changed the way sci/tech library users seek information-changes which have also necessitated increasingly high levels of skill in information technology and advanced subject knowledge from librarians.

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MANUSIA DAN ISLAM BY: DATO’ DR. HARON DIN BP 188.H37 2015 ISBN: 9789674112752 1009668 PTS MILLENNIA, 2015 LOCATION: PTAR KAMPUS REMBAU BAHAN RAK TERBUKA / OPEN SHELF Salah faham terhadap Islam berpunca daripada kedangkalan ilmu teras Islam dan penafsiran Islam yang tidak mengikut paradigma, dasar dan falsafah, ilmu dan nilai Islam secara menyeluruh serta siste-matik. Akibatnya, masing-masing membu-at kesimpulan yang bertentangan dan membawa kepada pencerahan antara umat Islam itu sendiri. Buku ini disusun dengan lengkap dan mudah melalui per-ingkat demi peringkat, dan bahagian demi bahagian bagi memudahkan kita me-mahami perkara-perkara asas daripada aspek Manusia dan Islam.

COOPERATIVE REFERENCE BY: CELIA HALES MABRY Z 711 .C66 2003 ISBN : 9780789023704 1010396 ROUDLEDGE, 2003 LOCATION: PTAR KAMPUS REMBAU BAHAN RAK TERBUKA / OPEN SHELF

Expert advice for more effective team-work in the library! Cooperative Reference: Social Interaction in the Workplace addresses the need for reference librarians to work together to keep the system running smoothly. This book explores the various means of de-veloping social professionalism, collabo-rating on projects, and combining forces with other libraries to remain on the cut-ting edge of information services in this new century.

THE SOCIAL SCIENCE ENCYCLOPE-DIA BY: ADAM KUPER, JESSICA KUPER H41 .S63 2004 ISBN : 9780415347747 1011188 ROUDLEDGE, 2004 LOCATION: PTAR KAMPUS REMBAU BAHAN RAK TERBUKA / OPEN SHELF

The Social Science Encyclopedia, first published in 1985 to acclaim from social scientists, librarians and students, was thoroughly revised in 1996, when review-ers began to describe it as a classic. This third edition has been radically recast. Over half the entries are new or have been entirely rewritten, and most of the balance have been substantially revised.

DESION THEORY BY: D. J. WHITE T 57.95 W47 2006 ISBN : 9780202308982 1008512 ADLINE TRANSACTION, 2006 LOCATION: PTAR KAMPUS REMBAU BAHAN RAK TERBUKA / OPEN SHELF

All of human life may be seen as a pro-cess of decision-making, but it is only in recent years and in response to the needs of the large and complex organiza-tions characterizing our society that this process has been subjected to scientific scrutiny. Out of this scrutiny-undertaken by a wide range of professionals in eco-nomics, administration, management, statistics, psychology, engineering, com-puter science, operations research, and systems analysis-there has begun to emerge a body of theory that has pro-found implications for improving practical decision-making. This book is the first to bring together all the various aspects of decision theory into one cohesive treat-ment.

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ELECTRONIC RESOURCES AND SER-VICES IN SCI-TECH LIBRARIES BY: MARY C. SCHLEMBACH, WILLIAM H. MISCHO Z 675 .T3 E435 2001 ISBN: 9780789019349 1010400 THE HAWORTH INFORMATION PRESS, 2002 LOCATION: PTAR KAMPUS REMBAU BAHAN RAK TERBUKA / OPEN SHELF This well-researched book makes sense of the new advances in electronic services and resources available to science and technology libraries. It will familiarize you with the latest collection development, reference service, and information service technologies.

ARCHIVE BUILDINGS AND EQUIP-MENT BY: MICHAEL DUCHEIN, PETER WAL-NE CD 981 .D82 1988 ISBN : 9783598202780 1008138 WALTER DE GRUYTER, 1988 LOCATION: PTAR KAMPUS REMBAU BAHAN RAK TERBUKA / OPEN SHELF

The influx into record offices of more and more documents in new forms– films, sound recordings, computer records, which have particular problems of preser-vation and use, raised a difficulty in plan-ning this work. Consequently, the major part of this manual is concerned with the construction and equipment of classical archive buildings, but an important part is, nevertheless, devoted to the preservation of “new” documents.

RESERVATION MICROFILMING BY: LISA L. FOX Z 681.3 .M53 P73 1996 ISBN : 978-0838906538 1008460 ALA EDITIONS, 1996 LOCATION: PTAR KAMPUS REMBAU BAHAN RAK TERBUKA / OPEN SHELF

This guide presents information on plan-ning and managing microfilming projects, incorporating co-operative programmes, service bureaux and the impact of auto-mation for library staff with deteriorating collections.

SOCIAL SCIENCE BY: ELGIN F. HUNT, DAVID C. COLAN-DER H 85 .H86 2017 ISBN : 9781138654266 1010404 ROUTLEDGE, 2016 LOCATION: PTAR KAMPUS REMBAU BAHAN RAK TERBUKA / OPEN SHELF

Social Science: An Introduction to the Study of Society 16e approaches social science from a common-sense perspec-tive, rather than from a conventional so-cial science angle.

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ARTIFICIAL INTELLIGENCE BY: STUART RUSSELL , PETER NORVIG Q 335 .R86 2010 ISBN: 9780136042594 1008609 PEARSON, 2010 LOCATION: PTAR KAMPUS REMBAU BAHAN RAK TERBUKA / OPEN SHELF A Modern Approach, 3e offers the most comprehensive, up-to-date introduction to the theory and practice of artificial intelli-gence. Number one in its field, this text-book is ideal for one or two-semester, undergraduate or graduate-level courses in Artificial Intelligence.

EAP NOW! BY: KATHY COX, DAVID HILL PE 1128 .C69 E54 2011 ISBN : 9781442528499 1009837 PEARSON, 2011 LOCATION: PTAR KAMPUS REMBAU BAHAN RAK TERBUKA / OPEN SHELF

EAP Now! English for Academic Purpos-es, 2nd Edition prepares students with the necessary English language skills re-quired for academic study at university and/or college.

BUSINESS COMMUNICATION BY: LEHMAN, DUFRENE HF 5721 .L44 2011 ISBN : 9780324782172 1009881 CENGAGE, 2011 LOCATION: PTAR KAMPUS REMBAU BAHAN RAK TERBUKA / OPEN SHELF

For more than six decades, Lehman and DuFrene's BUSINESS COMMUNICATION has established itself as the authoritative standard in the field. With its clear writing style, extensive example documents, and a proven Strategic Forces Model that translates communication theory into ap-plied best practices, the new Sixteenth Edition is a dynamic response to ongoing changes in technology, organizations, the business marketplace, and the global economy.

HUMAN RESOURCE MANAGEMENT BY: GARY DESSLER HF 5549 .D4379 2017 ISBN : 9781292152103 1008300 PEARSON, 2017 LOCATION: PTAR KAMPUS REMBAU BAHAN RAK TERBUKA / OPEN SHELF

The Fifteenth Edition focuses on the positive impacts technology has had on the HR field. The ability to vet potential employees on the Internet shifts more HR responsibilities to managers, leaving HR departments with more time to carry out strategic, long-term endeavors for boost-ing employee performance and engage-ment.

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MANAGING HUMAN RESOURCES BY: SNELL, MORRIS, BOHLANDER HF 5549 .M67 2016 ISBN: 9781285866390 1008823 CENGAGE, 2016 LOCATION: PTAR KAMPUS REMBAU BAHAN RAK TERBUKA / OPEN SHELF Gain a better understanding of how hu-man resources impacts both individuals and organizations with this market-leading, practical text. Snell/Morris/Bohlander's popular MANAGING HUMAN RESOURCES, 17TH EDITION builds upon a foundation of research and theory with an inviting, practical framework that focuses on today's most critical HR issues and current practices.

HUMAN RESOURCE MANAGEMENT BY: MATHIS, JACKSON, VALENTINE, MEGLICH HF 5549 .M225 2017 ISBN : 9781305500709 1008301 CENGAGE, 2017 LOCATION: PTAR KAMPUS REMBAU BAHAN RAK TERBUKA / OPEN SHELF

Prepare for career and HR success with the text that has set the standard for ex-cellence in human resource management. HUMAN RESOURCE MANAGEMENT, 15th Edition, offers the most current look at HRM and its impact on the success of organizations today.

PUBLIC SPEAKING BY: STEVEN A. BEEBE, SUSAN J. BEEBE PN 4129.15 B43 2018 ISBN: 9780134380919 1010016 PEARSON LEARNING, 2018 LOCATION: PTAR KAMPUS REMBAU BAHAN RAK TERBUKA / OPEN SHELF Public Speaking: An Audience-Centered Approach outlines a comprehensive pro-cess for new public speakers to ensure they continually connect to their listeners. Authors Steven and Susan Beebe empha-size the importance of analyzing and con-sidering the audience at every point in the speech-making process.

THE IMAGE AND ROLES OF THE LI-BRARIAN BY: WENDI ARANT-CANDACE R. BENEFIEL Z 682 .I43 2002 ISBN : 9780789020987 1010371 ROUTLEDGE, 2002 LOCATION: PTAR KAMPUS REMBAU BAHAN RAK TERBUKA / OPEN SHELF

Get a unique insight into the image prob-lems librarians face! The Image and Role of the Librarian addresses all aspects of professional identity for librarians, includ-ing professional roles, cultural images, popular perceptions, and future trends.

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