© 2013 Artist, INC The internet is becoming the town square of the global village of tomorrow....
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© 2013 Artist, INC The internet is becoming the town square of the global village of tomorrow. --Bill Gates
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Transcript of © 2013 Artist, INC The internet is becoming the town square of the global village of tomorrow....
© 2013 Artist, INC
The internet is becoming the town square of the global village of tomorrow.
--Bill Gates
© 2013 Artist INC
Artist.com
Understanding the Technology artists need to use
sessionSeven
© 2013 Artist, INC
opening exercise
© 2013 Artist INC
session 7
I. Group Discussion: the good, the bad and the ugly
II. Pecha kucha
III. The artist geek squad
IV.Small Group Discussion: peer website review
© 2013 Artist, INC© 2010 KCArtistLink
© 2013 Artist, INC
participants’ Technology Use . . .
Faceb
ook
Twitt
er
Blogs
Link
edIn
Pint
eres
t
Inst
agra
m
Web
site
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%88%
36%
20%24%
20%
32%
68%
© 2013 Artist, INC
Quality of website
0
1
2
3
4
5
6
7
4.16
© 2013 Artist, INCwww.larrythomasart.com
© 2013 Artist, INCwww.chrisdahlquist.com
© 2013 Artist, INC
UGLY
© 2013 Artist, INC
web pages that Suckwww.webpagesthatsuck.com
© 2013 Artist, INCwww.webpagesthatsuck.com
web pages that Suck
© 2013 Artist, INC
G15
GOOD
www.istockphoto.com 2771114
© 2010 KCArtistLink
© 2013 Artist, INC
Pecha Kucha
© 2010 KCArtistLink
© 2013 Artist, INC
One of the Internet’s strengths is its ability
to help consumers find the right needle in a digital haystack
of data.
--Jared Sandberg
© 2013 Artist, INC
I. Purpose
II. Planning
III. Production
IV. Marketing
V. Tips
How to get your Website
Adapted from www.theartistsweb.net/wiki
© 2010 KCArtistLink
© 2013 Artist, INC
• Resume/portfolio
• Blog/newsletter
• Retail sales
• Online business
Purpose
Adapted from www.theartistsweb.net/wiki
© 2013 Artist INC
Planning• Make a list of 20
words to describe your site
• Create a thorough outline
• Layout a mockup
• Collect all materials
• Branding
• Maintenance
© 2013 Artist, INC
Production• From scratch
• Prefab
• Use a friend
• Hire a professional
• Domain name
• Hosting
• Search engine optimization (SEO)
© 2013 Artist, INC
• keep it Simple
• keep your File Size low
• keep your Navigation simple
• have your own Domain Name
• no Under Construction page
Tips
© 2013 Artist, INC
• prominent Contact information
• Label all artwork/performances
• Include an Artist’s Statement and Resume
• keep your Text Simple
• keep your Color scheme Subdued
Tips
© 2013 Artist, INC
• avoid Underlined Text
• avoid Background Image
• avoid Background Music
• avoid using Frames and Flash
• avoid using Pop-Up windows
• avoid Plug-Ins, Special Effects, Complex Visuals and other Gimmicks
Tips
© 2013 Artist, INC
• open all External Links in a New Window
• Personalize your site
• Assume site Visitors Don’t Know you or much about your artistic discipline
• Resist the Temptation to include every piece of work you’ve ever done
• include Clear Instructions for how someone can buy your art or obtain your services.
Tips
© 2013 Artist, INC
• keep your site Professional
• add a News Page
• make sure your site is Compatible in all Browsers
• don’t overuse Cookies
• keep it Fast, Easy and Organized
Tips
© 2013 Artist, INC
The Internet is just a world
passing around notes in a
classroom.
--Jon Stewart
© 2013 Artist INC
small group discussion:weekly two-minute update
Remember: What happens in Vegas stays in Vegas!
Art
Personal
Business
© 2013 Artist INC
Websites
• Share your critique of each group member’s website with the group
Small Group discussion
© 2013 Artist INC
Action items Complete:
• Pecha Kucha Presentation (Artist, INC Workbook)
Suggested:• Read Chapter 10 of The
Artist’s Guide
• AI Online Session 7: watch the interactive video segment www.Tips
© 2013 Artist, INC
Advances in computer technology and the Internet
have changed the way America works, learns, and
communicates. The Internet has become an integral part of
America’s economic, political and social life.
--Bill Clinton
