© 2011 Sanmarg Pvt. Limited S ANMARG, the righteous path has adhered to its name and the principles...
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Transcript of © 2011 Sanmarg Pvt. Limited S ANMARG, the righteous path has adhered to its name and the principles...
© 2011 Sanmarg Pvt. Limited
SANMARG, ‘the righteous path’ has adhered to its name and the
principles of the founder.
SANMARG, established in 1946 to promote humanity &
righteousness.
SANMARG, today through its unbiased & straight-forward
journalism has inched its way to the top defying all impediments.
SANMARG, believes in Reader First & Reader Always.
© 2011 Sanmarg Pvt. Limited
Q1 2010 Q1 2011 % Growth
Any Bengali Daily
10230 9667 -5.50 %
Any English Daily
1563 1594 1.98 %
Any Hindi Daily
673 736 9.36%
SANMARG 455 502 10.33 %
In a growing market for Hindi Publications we not only lead this growth but are
growing faster than the market…
Source: IRS Q1 2011
Where are we today?
© 2011 Sanmarg Pvt. Limited
HighlightsToday, we are the most widely circulated Hindi Daily in
Bengal with a readership that is over 5,00, 000.
Highest percentage of sole readership (83%). No other
English or language Daily enjoys such high brand loyalty.
AIR: 510, TR 1326.
Readership in West Bengal:
AIR:238, TR: 483, Readership in SEC A1, A2, B1, B2.
Readership in the top decision making age group of 20
years to 39 years:
AIR: 250, TR: 658.
© 2011 Sanmarg Pvt. Limited
Our Performance across Income Groups
SanmargTOI -
Kolkata Telegraph Statesman ABP BartamanSample 256 509 930 169 2827 1123Est. Individuals (000s) 502 630 1035 199 6048 2926MHI % of Total ReadershipUpto Rs.500 - - - - 0.2 0.3Rs.501 to Rs.1000 - - - - 1.4 2.4Rs.1001 to Rs.1500 0.5 0.6 - - 2.7 3.2Rs.1501 to Rs.2000 1.1 1.1 1.9 - 9 11.9Rs.2001 to Rs.3000 6.7 1.7 1.7 3.2 12.4 12.3Rs.3001 to Rs.4000 15.9 4.9 4.2 0.9 13.2 14.5Rs.4001 to Rs.5000 12.3 5.6 4.9 6.5 7.8 10.1Rs.5001 to Rs.6000 12.0 6.2 7.6 6.5 7.4 9.1Rs.6001 to Rs.8000 15.3 9.1 11.3 8.2 10.4 9Rs.8001 to Rs.10000 10.4 16.1 17.6 18.5 10.7 9.6Rs.10001 to Rs.12000 5.8 7.3 4.9 4.4 3.7 3.8Rs.12001 to Rs.15000 5.4 9.3 7.5 12.6 5.5 3.8Rs.15001 to Rs.20000 4.8 10.4 8.3 9.5 4.9 4.2Rs.20001 to Rs.30000 4.0 8.6 11.9 14.3 4.9 2.7Rs.30001 to Rs.40000 2.5 6.9 6.8 6.5 2.8 1.5Rs.40001 to Rs.60000 0.9 4 5.9 4.3 1.7 1Rs.60001 to Rs.80000 * 2.4 1.5 1.4 0.5 0.2Rs.80001 to Rs.100000 1.1 2.4 0.9 0.2 0.3 0.1Rs.100000+ 1.1 3.4 3.2 2.8 0.5 0.3
© 2011 Sanmarg Pvt. Limited
Today we help numerous ‘big brands’ carry their messages to the
consumer …A few examples…
© 2011 Sanmarg Pvt. Limited
© 2011 Sanmarg Pvt. Limited
© 2011 Sanmarg Pvt. Limited
Keeping our readers informed…Monday ~ Disha ~ Career and Education
Tuesday ~ Dhram Sanskiti ~ Short stories on mythology &
religion
Wednesday ~ Manoranjan ~ Stories for Children
Thursday ~ Sanjivini ~ Healthcare and hygine
Friday ~ Raag rang ~ Bollywood, Tollywood and Hollywood
Saturday ~ Citilife ~ Happenings in Kolkata
Sunday ~ Ravivarya ~ Sunday pull out across varied topic.
© 2011 Sanmarg Pvt. Limited
© 2011 Sanmarg Pvt. Limited
Sanmarg todayMaking forays to become a 360 degree
communication powerhouse in the east…
© 2011 Sanmarg Pvt. Limited
PUBLICATIONS
Dailies
Books & Periodicals
DIGITAL
Web newswww.sanmarg.in
Content downloads
E-commerce
EVENTS
Brand Activation
Activity
EventsBrand
Property Management
© 2011 Sanmarg Pvt. Limited
Digital
Our website www.sanmarg.in is live and updated dailyWe intend to take it to the mobile platform over the next few months, we have opened negotiation with the service providersOur long term intent is to offer advertisers a combined package for the daily and the netOnce re-vamped we will offer a gamut of e-commerce activities
© 2011 Sanmarg Pvt. Limited
EventsEstablished in 2004
In a short while it has already established a niche for itself
and today has already established two properties:
Ram Avtar Gupta Prathibha Puraskar
Aparajita Awards ~ A FICCI-Flo initiative
Working on Kolkata’s first ‘designer hunt programme’ with
Sawansukha Jewellers
Companies such as Titan and the Future Group currently
working on projects at Kolkata with us …
© 2011 Sanmarg Pvt. Limited
© 2011 Sanmarg Pvt. Limited