© 2010 Strategic Horizons LLP B. Joseph Pine II Strategic Horizons LLP Dellwood, Minnesota +1...

©2010 Strategic Horizons LLP

B. Joseph B. Joseph Pine IIPine II

B. Joseph B. Joseph Pine IIPine IIStrategic Horizons LLP

www.StrategicHorizons.com

Dellwood, Minnesota

+1 (651) 653-6850

[email protected]

AuthenticityAuthenticity & Business& Business


Sogeti Executive SummitOctober 7, 2010

Deliver

Services

Make

Goods

CommoditiesExtract

Commoditization

Stage

Experiences

Commoditization

The Progression of Economic Value


Customization

Customization

Commodities

Services

Goods

Experiences

Supply

Control

Improve

Render

Availability

Cost

Quality

Authenticity


EconomicOutput

BusinessImperative

ConsumerSensibility

AuthenticityAuthenticity


Failure of Institutions

Rise of Baby Boomers

Prevalence of Postmodernism

Emergence of Experiences

Automation of Services

What’s Going On?


InauthenticityInauthenticity


say you’re authentic

be authentic

say you’re authentic

• If you are authentic, you don’t have to

• If you say you’re authentic, you better

• It’s easier to be authentic, if you don’t

Three Rules to Do Business By


RenderingRendering


This above all,—to thine own self be true;

And it must follow, as the night the day,

Thou canst not then be false to any man.

-Polonius

William Shakespeare, Hamlet, Prince of Denmark, Act I, Scene 3, lines 80-82.

The Polonius Test

IS what it says it is Real-real

Fake-fake

Real-fake

Fake-realIs NOT what it

says it is

Is NOT true to itself

IS true to itself

The Real/Fake Matrix



Fake-fake

Real-fake


says it is


IS true to itself

Apple


Assessment:


Fake-fake

Real-fake


says it is


IS true to itself

Starbucks


Assessment:


Fake-fake

Real-fake


says it is


IS true to itself

Venice


Assessment:


Fake-fake

Real-fake


says it is


IS true to itself

Your Company


Assessment:

Where are you most fake?

Where are you most fake?


State Your Identity

Body of Values

Sense of Purpose

Effects of Heritage

Nature of Offerings

Essence of Enterprise


= Origin + History = Origin + History HeritageHeritage


Being True to Self

Identify Your Statements

Displayed Appearances

Declared Motivations

Established Places


Expressed Statements

Assigned Names

= Venue + Event = Venue + Event PlacePlace


Being What It Says It Is

Real vs. FakeReal vs. Fake


≠

Real & Virtual

≠

Real & Virtual

The Universe

Augmented Virtuality

Virtuality

Physical Virtuality

Warped Reality

Reality

Mirrored Virtuality

Alternate Reality

Augmented Reality

No-Matter(Bits)

No-Space(Virtual)

No-Time (Autonomous)

Matter(Atoms)

Space(Real)

Time (Actual)


The Multiverse

Deliver

Services

Make

Goods

Commodities Commoditizati

on

Stage

Experiences

Commoditization

Customization

Customization

The Progression of Economic Value

Guide

Transformations

Commoditization

Customization


AuthenticityAuthenticity


Edification?

Edification?


Doing Well

By Doing Good

Doing Good


By Doing Well

Don’t Be Evil


B. Joseph B. Joseph Pine IIPine II

B. Joseph B. Joseph Pine IIPine IIStrategic Horizons LLP

www.StrategicHorizons.com

Dellwood, Minnesota

+1 (651) 653-6850

[email protected]



Sogeti Executive SummitOctober 7, 2010

© 2010 Strategic Horizons LLP B. Joseph Pine II Strategic Horizons LLP Dellwood, Minnesota +1...

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Transcript of © 2010 Strategic Horizons LLP B. Joseph Pine II Strategic Horizons LLP Dellwood, Minnesota +1...