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2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC25-452149-00 1 Smart+Connected Communities Bill Ruh, VP Solutions Technology Group March 5, 2010

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2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC25-452149-00 2 they are also home to increasing social disparities, poverty, pollution, waste, and environmental problems. - UN Habitat Report, 2008 More than ever before, cities are home to humanitys great expectations

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2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC25-452149-00 3 Two major shifts taking place today Socio-economic needs driving geographic movements Technology advances driving connectivity around the world

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2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC25-452149-00 4 A World in Transition Source: Connecting Cities: Achieving Sustainability Through Innovation Nicola Villa and Wolfgang Wagener, Cisco IBSG Big cities getting bigger; 100 new cities with one million residents by 2025 Village economies transitioning from agriculture-based to industry -based Trillions of dollars in stimulus packages worldwide for infrastructure 50% of world population urban by 2008, 60% by 2030 500M people urbanized in the next five years

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2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC25-452149-00 5 1% 5% 2% 3% 4% 199720112013200720092005200320011999 The transition to the Internet of Things Evolution of the internet 400M devices connected - cars, buildings, hospitals, schools, government everything is connected! Business Phase 1 Consumer Phase 2 Industrial Phase 3

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2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC25-452149-00 6 A community run on networked information providing integrated services Transportation | Real Estate | Safety and Security | Utilities | Learning | Health | Government | Sports and Entertainment What is a Smart+Connected Community?

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2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC25-452149-00 7 Within 20 years, a city of 5 million can drive Source: Connecting Cities: Achieving Sustainability Through Innovation Nicola Villa and Wolfgang Wagener, Cisco IBSG City Revenues +$15B Energy Efficiency +30% New jobs 375,000 GDP Growth 9.5% The Benefits of Smart+Connected Communities

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2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC25-452149-00 8 Create jobs, boost key industries, and attract new businesses Provide services to enhance citizen quality of life and social inclusion Decrease environmental impact Economic Social Environmental The Sustainability Advantage of Smart+Connected Communities

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2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC25-452149-00 9 Community+Connect Delivering Comprehensive Services to Citizens as they Live, Work, Learn, and Play in a Smart+Connected Community HomeWellnessOffice ShoppingLearningFan TransportationGovernment

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2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC25-452149-00 10 Community+Exchange Enabling, Managing, and Operating a Smart+Connected Community

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2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC25-452149-00 11 The Home Experience Services accessed from the comfort of your home Increase small business access and entrepreneurship Real-time energy and security management for the home Deliver key citizen services anytime, anywhere

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2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC25-452149-00 12 The Office Experience Improving Performance, Purpose, and Profitability More efficient, effective use of workspaces Easier to manage with centralized functions Integrated building management, energy, and security operations More economical to operate

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2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC25-452149-00 13 The School Experience Creating a connected way of living and learning Enable next generation learning and teaching Improve administrative efficiency Safe and secure physical and network environments

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2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC25-452149-00 14 The Wellness Experience Delivering better health care to citizens Improve quality of care and simplify communications Prompt and secure access to digital images and reports Safeguard patient records and clinical applications

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2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC25-452149-00 15 The Government Experience Delivering better service to citizens Make public safety and justice agencies effective Increase productivity and better serve constituents Improve citizen experience and quality of life

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2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC25-452149-00 16 The Travel Experience Intelligent transportation control and management Increase productivity during commute Improve sustainability, reduce environmental impact Optimize city transportation and logistics Deliver key citizen services anytime, anywhere

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2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC25-452149-00 17 The Shopping Experience Managing expectations of new age customers Increasing footfall and customer satisfaction Enable mall operators differentiation Reduce total cost of ownership

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2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC25-452149-00 18 The Fan Experience Transforming the delivery of Sports and Entertainment Connected Fan Community Interactive Luxury Suites Venues that adapt to event opportunities Engage, Inform, and Entertain fans

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2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC25-452149-00 19 Smart+Connected Communities A Holistic Approach with Cisco Advisory Services IBSG CA Services Government affairs Products/ Solutions Real Estate Security Mobility Unified Communications Training S+CC Institute CCIEs for green buildings and more Metropolis Arup SK Group Developers Urban Planners Partners

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2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC25-452149-00 20 Smart+Connected Communities Worldwide Connected Urban Development City Projects Greenfield Cities City Revitalization

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2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC25-452149-00 21 Why Cisco? From idea to practical execution Proven global expertise with governments and industries Leveraging the network as the Service Delivery Platform Solutions and partners to enable urban services

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2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC25-452149-00 22 Changing a City, a Country, the World Enhanced quality of life for citizens Social Sustainability Continuous job & business growth Economic Sustainability Protecting the World for future generations Environmental Sustainability

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2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialC25-452149-00 23