© 2008 Eyeblaster. All rights reserved Preliminary Research Findings Presented by: First-name...
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Transcript of © 2008 Eyeblaster. All rights reserved Preliminary Research Findings Presented by: First-name...
© 2008 Eyeblaster. All rights reserved
Preliminary Research FindingsPresented by: First-name Last-name ● title ● 19 January 2009
Channel Connect for Search
© 2008 Eyeblaster. All rights reserved
Case 1
Initial findings show a clear correlation between display impressions and clicks of search campaigns
© 2008 Eyeblaster. All rights reserved
Case 2
Display increases average # of clicks by 1½ times
© 2008 Eyeblaster. All rights reserved}Additional findings
Displayis a major contributor
to the conversion path
140search campaigns and their display
counterparts
over1 billion display impressions
50 million search impressions
Results: 18.14% of all search conversions could be partially attributed to display ads the users have seen or clicked on during their online journeys.What does it mean? 1 out of 5 search conversions owe a debt of gratitude to display advertising.
Users see the ads, interacts with them, takes time to digest and finally searches for the product.
© 2008 Eyeblaster. All rights reserved
Thank you