Eyeblaster Video Enhancements for RMP 6.1
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Transcript of Eyeblaster Video Enhancements for RMP 6.1
Eyeblaster
Video Enhancements for RMP 6.1
AgendaVideo Enhancements
• Goals
• Main features and Creative Process
• Flash Video Components
• Bandwidth Optimization
• Video Studio
• Changes to the System
• Runtime functionality
• Reporting
• Creative Process
• Future Versions
• Advanced Topics
$135$225
$385
$640
$1,050
$1,500
$0
$400
$800
$1,200
$1,600
2004 2005 2006 2007 2008 2009
US Online Video Advertising Spending, 2004 - 2009 (in millions)
Source: eMarketer, November 2005
GoalsVideo Enhancements
• Easier creation and setup of Video Ads
• Full Screen/Full Page capability
• Increased reach in the market space by supporting multiple formats
• Improved bandwidth detection and bandwidth optimization
Create a clear competitive advantage
Improve our ability to compete for the growing Video Ad market
Main FeaturesVideo Enhancements
• Full screen video (supported in all EB ad formats)
• Video Studio/Video Packages
• Bandwidth optimization
• Automatic bandwidth levels setup
• Multiple formats for maximum quality and exposure (WMV, FLV 8, FLV 7)
• Flash MXP improvements
• Component inspector
• Unified API
• WMV support
• Multiple control skins
• Improved event handlers
• Buttons library
Creative ProcessVideo Enhancements
Raw Video or Optimized
Video
Flash MX – Ad creation
Video Studio – create a Video Package (multiple
formats and multiple bandwidth versions)
Apply skins, define video behavior – publish an
SWF with a video loader component
Video Ad Setup
Flash Video ComponentsVideo Enhancements
Eyeblaster Video Loader
Eyeblaster Video Controls
Flash Video ComponentsVideo Enhancements
• Unified API for FLV streaming, FLV Progressive download, SWF
• Ability to use the same creative for streaming and progressive
download
• New API to support Full Screen
• New Events – On Movie End, On RollOver, On Click
• New FSCommands to control Full Screen
• Video Components can also control WMV experience
• Various Default skins supplied by EyeBlaster
• Buttons library
Bandwidth OptimizationVideo Enhancements
• Ability to load a single asset which will be converted to multiple bit-
rates. The individual assets will all be placed in a “Video Package”
• The Video Package can contain multiple formats ( WMV, FLV 8 and
FLV 7) and the actual serving will be based on the plug-ins that the
end-user already has installed.
• Automatic setup in the system for bandwidth versions (no need to
setup separate ads)
• Actual file served based on bandwidth detection in runtime
Video StudioVideo Enhancements
• New menu item which encapsulates work related to Video
• Package Management
• Package creation
• Preview of individual assets in the package
• Replacing an individual asset
• Enabling or disabling full screen for an asset
• Video Knowledge Base
• Help and tutorial
• Best practices and guidelines
• Examples and demos
• Open source FLAs with supported ad formats that include video ads
Video Studio – Package CreationVideo Enhancements
Automatic Creation Step 1 – Select Delivery Method
Video Studio – Package CreationVideo Enhancements
Step 2 – Select File to Deliver and Encoding Options
Video Studio – Package CreationVideo Enhancements
Step 3 – Submit
Video Studio – Package CreationVideo Enhancements
Manual Creation Step 1 – Select Delivery Method
Video Studio – Package CreationVideo Enhancements
Manual Creation: Step 2 – Select Files and Submit
Video Studio – Package CreationVideo Enhancements
FTP Step 1 – Select Delivery Method
Video Studio – Package CreationVideo Enhancements
FTP: Step 2 – Select Files and Encoding Options
Video Studio – Package CreationVideo Enhancements
Step 3 – Submit
Video Studio – Package CreationVideo Enhancements
Automatic Creation Step 1 – Select Delivery Method
Video Studio – Package CreationVideo Enhancements
Postal Mail: Step 2 – Enter file information and encoding options
Video Studio – Package CreationVideo Enhancements
Step 3 – Submit – Postal Mail
Video Studio – Package ViewVideo Enhancements
Video Studio – Package EditVideo Enhancements
Changes to the SystemVideo Enhancements
• Creative Assets
• Notes for creative assets and packages
• Creation of packages from existing creative assets
• Ad Creation
• Full screen video content type – a new level with increased file size (up to 4.4 MB)
• Separate skin for full page/screen
• File size limit is based on biggest file in a package
• Additional Assets
• Can be a package or WMV (in addition to the current supported formats)
• Flight changes
• Enable full screen video
• Enable streaming
Runtime ImplicationsVideo Enhancements
• Bandwidth Detection
• Automatically serve the correct bit rate asset based on actual bandwidth
• Full Page/Screen
• Stretch the video to full page (in-browser) for Flash/Windows Media
Player or to full screen for Windows Media Player (service option)
• Automatically disable full screen for bandwidth versions that were not
full-screen enabled (a setting at the asset level in the Video Studio)
• Plug-in Detection
• When a package contains multiple formats serve one of WMV, FLV 8,
FLV 7 based on whet the end-user has installed
• Interactive On-Top Layer
• Support Flash in page to WMV full screen (service option)
ReportingVideo Enhancements
• Delivery Report Impressions
Unique viewers
Frequency
Clicks
Click through rate
Interaction rate (panels viewed, custom interactions, etc…)
• Interaction Report Ad duration
Avg Video Duration (combined for regular view and full screen)
User initiated close (combined)
User initiated mute (combined)
User initiated pause (combined)
% of users who view an ad for 25%, 50%, 75% or 100%
# Video Replays
Audio enabled %,Audio muted %
Future VersionsVideo Enhancements
• Cue Points
• Full Screen Reports (in new Reporting system)
• Skin management
• Load Skin API (for increased reusability of skins)
• Enhanced Flash 8 support (script assist, use new Flash 8 Video
Component)
• Special Effects
• Limiting Full-Page expansion area
Advanced TopicsVideo Enhancements
• Competitive Analysis
• Guidelines
• Secret Tags
Competitive AnalysisVideo Enhancements
Comparison summary to Klipmart & Pointroll
Eyeblaster Klipmart Pointroll
Supported plugins
FLV (Flash Video), WMV (Windows Media Video), SWF
FLV, SWF
WMV – only for full screen
FLV, SWF
Full Screen All file formats
From all EB ad formats
WMV only
Video only
Not supported
Bandwidth detection
Done In real-time using the ad
Using a separate 18k file (increases user wait time)
Using Speedera (good for streaming)
Bandwidth optimization
4 bandwidth levels – customizable by the creative
2 bandwidth levels: below 100 kbps and
above 100 kbps
6 fixed bandwidth levels
Playback options
Streaming and progressive
Streaming and progressive
Streaming only
Competitive AnalysisVideo Enhancements
Main Advantages
• Plug-in support
Eyeblaster supports WMV and FLV 8 which are higher quality video
formats. Users with WMV or FLV 8 will get the better experience
automatically. Users without these plug-ins will get FLV 7 which is
installed on almost 100% of Internet users’ computers.
0%10%20%30%40%50%60%70%80%90%
100%
Q4 05 Q1 06 (Est)
WMV
FLV 8
FLV 7
Plug-in penetration rates
Competitive AnalysisVideo Enhancements
Main Advantages
• Bandwidth optimization – Eyeblaster has four bandwidth levels
compared with Klipmart’s two.
100 kbps
300 kbps
500 kbps
750 kbps
KM Low KM High
EB MediumEB Low EB High EB Best
• Full screen – Eyeblaster can play both the regular ad and the full
screen ad in FLV and WMV. Klipmart can play the regular ad in FLV
and full screen in WMV. Users without WMV will not get the full
screen!
GuidelinesVideo Enhancements
• Bandwidth considerations when creating a video Ad
• Interactive on-top layer/buttons on the video
• Customizing and saving a skin
• Customizing and saving the loading animation
• Streaming with Looping
• Streaming vs. Progressive Download
• Campaigns running on Yahoo!
• Window Ad – full screen
• Buttons in full screen
• On Movie End – Goto Frame
Secret TagsVideo Enhancements
The following secret tags were added to the client side support
• FSForceFLVtoWMV – true will force FLV in the small version and WMV in
full page or full screen (assuming user has both plug-ins). Default is false.
• FSWMVPreference – false will open WMV in full page (in browser with a
Flash skin). True will open WMV in full screen (native WMP full screen).
The default is false – open in full page.
• FSContinue – controls if the movie should start from the beginning in full
screen, or if it should continue from the same position. The default is to
continue whenever possible (FLV streaming or WMV full screen). The
reason this setting is in a secret tag is because in some cases it is not
possible to control the behavior: FLV Progressive – can only start from
the beginning. WMV full screen – can only continue.