© 2008 Eyeblaster. All rights reserved Channel Connect for Mobile.
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Transcript of © 2008 Eyeblaster. All rights reserved Channel Connect for Mobile.
![Page 1: © 2008 Eyeblaster. All rights reserved Channel Connect for Mobile.](https://reader035.fdocuments.us/reader035/viewer/2022062702/5542eb72497959361e8d91a5/html5/thumbnails/1.jpg)
© 2008 Eyeblaster. All rights reserved
Channel Connect for Mobile
![Page 2: © 2008 Eyeblaster. All rights reserved Channel Connect for Mobile.](https://reader035.fdocuments.us/reader035/viewer/2022062702/5542eb72497959361e8d91a5/html5/thumbnails/2.jpg)
© 2008 Eyeblaster. All rights reserved
Le soluzioni di Adserving sono accessibili...
AdvertisersMedia
AgenciesPublishers/
Carriers Consumers
...solo attraverso i publishers mobile
Current challenge
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© 2008 Eyeblaster. All rights reserved
Ottenere i report da ciascun publisher
Popolare manualmente i report interni
Consolidare online+mobile
Mandare il media plan a ciascun publisher
Mandare le creatività a ciascun publisher
Mandare cambiamenti a ciascun publisher
Media Agency
Gestione Attuale delle Campagne Mobile
![Page 4: © 2008 Eyeblaster. All rights reserved Channel Connect for Mobile.](https://reader035.fdocuments.us/reader035/viewer/2022062702/5542eb72497959361e8d91a5/html5/thumbnails/4.jpg)
© 2008 Eyeblaster. All rights reserved
Per cambiare le regole dell’engagement
AdvertisersMedia
AgenciesPublishers/
Carriers Consumers
Il nostro aiuto
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© 2008 Eyeblaster. All rights reserved
Eyeblaster si integrerà con gli adserver mobile dei publishers
Media Agency
Una facile gestione del Mobile
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© 2008 Eyeblaster. All rights reserved
Publisher disponibili in UK
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© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved
• Gli ads Mobile sono composti da;
immaginetext link
…landing Page
I banners Mobile
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© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved
• Eyeblaster supporta tutti i banner Mobile, incluso:
• Old MMA Guidelines
• New MMA Guidelines (aspect ratio 4:1 and 6:1)
• Custom
• Al telefonino viene servita la creatività appropriataCi sono 4 immagini di differente misura e testo che sono usate per coprire il maggior numero di modelli esistenti
• MMA = Mobile Marketing Association
Serving solution
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© 2008 Eyeblaster. All rights reserved
List of mobile web publishers & carriers
Facile setup
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© 2008 Eyeblaster. All rights reserved
I risultati del Mobile Integrati con l’Online
Lista delle creatività Mobile
Lista dei Siti Mobile
Reportistica integrata
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© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved
Channel Connect 4 Mobile: evidenze
• 0.24% ctr * medio
• N95 0.08% ctr
• iPhone 0.42% ctr
• 823 modelli identificati
* L’attuale online display benchmark ha lo 0.07% click-through rate
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© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved
Riepilogo Offerta Mobile• Prima soluzione capace di integrare Online e Mobile
• Estende la piattaforma EB dall’Online al Mobile.
• Crea, gestisce e analizza le campagne mobile
• Comparazione tra publisher e performance dei singoli modelli
• Continui ad utilizzare la nostra apprezzata reportistica
• Eyeblaster è integrato con Nokia e con la maggior parte dei Mobile adservers
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© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved
Il valore per le Agenzie
NeedCurrent
SolutionsEyeblaster’s
SolutionFar girare online e mobile in un’unica campagna x
Gestire efficientemente i vari publishers mobile x
Controllo di terza parte del delivery x
Dati comprensibili e in tempo reale x
Analisi dettagliata post campagna per un ROI più chiaro x
Cambia ed ottimizza le creatività in tempo reale x