2006 Reflective Keynotes Inc., Toronto, Canada “ How to Turn Free Speeches Into Paid Clients ”...

2006 Reflective Keynotes Inc.,Toronto, Canadawww.reflectivekeynotes.com

“How to Turn Free Speeches Into Paid Clients”

By Mike AokiPresident, Reflective Keynotes Inc.


Why give free speeches?

• Gain “expert status” and publicity

• Networking: people come to you

• Lead generation


How do I get booked?

• Who is your target market?

• Where can I find them? (Association listings such as www.csae.com )

• Who do I contact and what do I say? (Query letter or phone script)


Query letter

Send the Program Director:

• Your possible topics and speech titles

• References and testimonials

• The benefits of having you speak at their next meeting or conference


What do I say?

How do I organize my speech?

• Top 10 Tips

• Industry trends: positions you as an expert

• Scenario based: share real-life examples


But, be careful…

“You should give away the appetizer, not the main

course.”


Common mistakes

• Selling, instead of sharing

• Devaluing yourself (The “plumber’s story”)

• Making it hard for people to follow up with you


Generating leads

Leave a “trail of breadcrumbs”:

• Email your Power Point presentation to anyone who gives you their business card.

• Refer attendees to a special “landing page” on your web site.

• Offer a sample product or free consultation for qualified prospects.


More tips for success

• Newsletter articles (before & after)

• Arrive early and stay late

• Attend the next monthly meeting after your speech


More free resources

If you hand in your business card, I’ll email you:

• This Power Point presentation

• My free newsletter

• Links to a dozen additional tips for giving business speeches


A final thought…

“Speaking in front of a group is a privilege and a responsibility. You never know how much you’ll affect

someone’s life.”

Mike Aoki


“How to Turn Free Speeches Into Paid Clients”

By Mike AokiPresident, Reflective Keynotes Inc.

2006 Reflective Keynotes Inc., Toronto, Canada “ How to Turn Free Speeches Into Paid Clients ”...

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