Email Copy Refined: How a change in copy approach led to a 37% increase in clickthrough rate

Optimizing PPC Campaigns: Simple copy changes that increased clickthrough rate by 289% (and more)

SEO Landing Pages: How we achieved 548% more conversions without damaging organic rankings

Optimizing Subscription Paths: How a radical webpage redesign produced a 173% lift in customer response

Email Copy Tested

Five Steps to Better Metrics

Minor Changes, Major Lifts: How headline and call-to-action optimization increased conversion 45%

Responsive Design Tested: What a recent experiment reveals about the potential ROI of mobile design

21 Ideas for Webinar Marketing

Optimizing Web Forms: How one company generated 226% more leads from a complex Web form (without significantly reducing fields)

How Many Columns Should I Use? How using the best page layout led to a 681% relative increase

Optimizing for Multiple Customer Personas: How a recent test “broke the rules” of optimization and drove a 331% conversion lift

Do Accordion Style Checkouts Work? How one company uncovered 26% more conversions by putting its checkout process to the test

Does brand really matter

Reducing Cart Abandonment

The Usability Myth

Email copywriting slideshare

When Should You Send An Email

5 Steps to Effective Content Marketing

See the Research in Action