What you need to know about Eye Tracking (New version)
Out Of Box Experience Design
Dark Patterns: User Interfaces Designed to Trick People (Presented at UX Brighton 2010)
Persuasion, Emotion & Trust: The Strategy of Persuasive Design
Dark patterns - An Overview for Brand Owners
A user-centred view on how to leverage your assets
What You Need To Know About Eye Tracking (older barcamp version)
