The business case for Consumer Brand Relationships

2005-Gaming or Sharing at Lan Parties: What is going on?

10 medical tourism index infographic vector 01

2007 - Brand Premium of Louis Vuitton Original Bag and Counterfeits

Brand Relationship Quality and the implications for loyalty

Brand Authenticity in Healthcare

Defining brand relationships based on image-in-use and image heritage

The role of brands when children share snack time with peers

The catalyst effect of Social Media in crisis communication management in the context of brand reputation threats

The influence of warmth and competence

Brand Love Interpersonal or Parasocial Relationship?

Self-Identity and Brand Choice: A Brand Relationship Perspective

Multiple endorsements and consumer human brand attachment

How to Build Brand Attachment with Commodity: The case of a Brazilian Cement Company

Generating brand culture in online brand communities

The effects of contextual motivations on the Consumer-Brand Relationship

How Relationships with Consumer Ad Creators Develop and Affect Viewer Response

Brand Communities Through Online Interaction: The Case Of Social Media

The role of product category for brand relationships

How employee brand relationships and employee relationship co-exist