Challenging Brand Preference - A Triangulation Study
Warmth and competence as drivers of alumni loyalty and giving in higher education
The business case for Consumer Brand Relationships
Interpersonal Primacy and Templates in Consumer-Brand Relationships
Love actually, investigating consumer brand love
Consumer brand relationships in the real world
Consumer-Brand Linkage in the Digital World: The New Age of Influence
A grounded theory approach to investigate consumer-brand relationships in India
Brand love anchors: how do brand love and product love articulate?
Passion for the Brand and Consumer Brand Relationships
Brand Authenticity
Social perception of brands using the stereotype
Building green brands
Football consumers and their football club brand: more than a wedding
THE BUILDING BLOCKS OF SOCIAL BRANDS
Will They Stay or Will They Go? The Role of Affective Commitment in Consumer Responses to Negative Brand Information
I miss my brand brand deprivation and consumers’
The love emotion vs. the love relationship
CHARACTERISTICS OF CONSUMERS’ BRAND RELATIONSHIPS WITH HOCKEY TEAMS - COMMITTED RELATIONSHIPS FOR LIFE
Where are we going with this… relationship?