Disbursement Systems (2)

Brand Extension

Brand Management

Infosys Knowledge Management case

PPT on Nirma Case

Working capital summer training Project report

Yes Bank project Report

Private vs National Branding

Project Identification

Need Recognition, Search, Pre Purchase Evaluation, Purchase

Theroy of Dissonance

Schramm Model of Communication

BAUMOL’S MODEL

A Learned Predisposition to Behave in A

C B models

Environment Influence on consumer behaviour

Social ,Ethical & Economic Aspects of Advertising

Consumer Involvement 1

Role of Government 1

Market Potential Measurement(1)