MKT 344Zumba Fitness Centre

Sec-1

Syeda Rahanuma Ferdusy Haque 1310308030 Rifat Nahar Ritu 1310303030 Sakib Ahamed 1310515030 Shariar Istiaque 1321128030 Nabilah rahman 1330487030Sajid Hossain Khan 1230990030

Introduction

•People are very conscious .

•through physical fitness promotes a vast and complex range of health related benefits

•fitness centers mainly focus on using equipments or doing free hand exercise which is boring to the people

Introduction Of Zumba

opportunity for non-dancers to participate in a group aerobics class.

dance fitness program created by Colombian dancer and choreographer Alberto "Beto"

An unique form of dancing plus having a good looking physique

experienced Zumba trainers

Introduction Of Zumba

child care facilities

healthy drinks bar, waiting room

health chart provided by the experienced nutrionists

Market Player Analysis

Fitness Plus

Combat Gym

Diet Counseling Centre

•Steam bath, stress management, body building, heath tips and tics, weight loss/gain

combative athlete

a complete diet and nutrition health centre

Analysis and Findings of the survey questions

Analysis and Findings of the survey questions

Analysis and Findings of the survey questions

Analysis and Findings of the survey questions

Analysis and Findings of the survey questions

Above 40 thousand

Dhaka

luxurious lifestyle.

Above 18

Market Segmentation:

Married and Unmarried

InnovatorsHealth conscious

Above 40 thousand

Male Female

USP

•We are the first fitness center in Bangladesh that will ensure fitness through Zumba dancing.

Exercise tale"

Tagline

এখন Exercise হবে� ZUMBA এর তাবে�!!

Brand Personality

•carefree, spirited and youthful

•Zumba dancing ensures fun and excitement while doing exercise

•Lose their weight and have a slim and healthy body •learn a special form of dance

Excitement

Positioning

When people heard the name Zumba they will think it is a fitness center that ensures fitness through dancing.

Communication Mix

Advertisement- newspaper ,TVC ,RDC

Social Media , Website

Activation Campaign

Billboard

Communication Mix

ECONO DX- Promotion

Television

Newspaper

Radio

ECONO DX- Promotion ( Campaign )

ECONO DX- Promotion ( Campaign )

Website :Signed up Customer can buy live

classes Payment made through Bkash

bKash

#letsZumbaitHealth tips or video

Promotion

Dieticians and nutritionists can refer

Zumba Fitness services to their

patients.

Printing ads on fitness magazine

•Taking part in Free medical check up program in world

health's day • demonstrating

Zumba

“Activation Campaign “

• Have sign up sheet for free

Zumba class for a week

Sponsoring Seminar

Seminar on World anti Obese day

Presents Marathon competition

Location: 300ft : Prize money :20,000 TK

Action Plan

Thank you !