Zumba fitness
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Transcript of Zumba fitness
MKT 344Zumba Fitness Centre
Sec-1
Syeda Rahanuma Ferdusy Haque 1310308030 Rifat Nahar Ritu 1310303030 Sakib Ahamed 1310515030 Shariar Istiaque 1321128030 Nabilah rahman 1330487030Sajid Hossain Khan 1230990030
Introduction
•People are very conscious .
•through physical fitness promotes a vast and complex range of health related benefits
•fitness centers mainly focus on using equipments or doing free hand exercise which is boring to the people
Introduction Of Zumba
opportunity for non-dancers to participate in a group aerobics class.
dance fitness program created by Colombian dancer and choreographer Alberto "Beto"
An unique form of dancing plus having a good looking physique
experienced Zumba trainers
Introduction Of Zumba
child care facilities
healthy drinks bar, waiting room
health chart provided by the experienced nutrionists
Market Player Analysis
Fitness Plus
Combat Gym
Diet Counseling Centre
•Steam bath, stress management, body building, heath tips and tics, weight loss/gain
combative athlete
a complete diet and nutrition health centre
Analysis and Findings of the survey questions
Analysis and Findings of the survey questions
Analysis and Findings of the survey questions
Analysis and Findings of the survey questions
Analysis and Findings of the survey questions
Above 40 thousand
Dhaka
luxurious lifestyle.
Above 18
Market Segmentation:
Married and Unmarried
InnovatorsHealth conscious
Above 40 thousand
Male Female
USP
•We are the first fitness center in Bangladesh that will ensure fitness through Zumba dancing.
Exercise tale"
Tagline
এখন Exercise হবে� ZUMBA এর তাবে�!!
Brand Personality
•carefree, spirited and youthful
•Zumba dancing ensures fun and excitement while doing exercise
•Lose their weight and have a slim and healthy body •learn a special form of dance
Excitement
Positioning
When people heard the name Zumba they will think it is a fitness center that ensures fitness through dancing.
Communication Mix
Advertisement- newspaper ,TVC ,RDC
Social Media , Website
Activation Campaign
Billboard
Communication Mix
ECONO DX- Promotion
Television
Newspaper
Radio
ECONO DX- Promotion ( Campaign )
ECONO DX- Promotion ( Campaign )
Website :Signed up Customer can buy live
classes Payment made through Bkash
bKash
#letsZumbaitHealth tips or video
Promotion
Dieticians and nutritionists can refer
Zumba Fitness services to their
patients.
Printing ads on fitness magazine
•Taking part in Free medical check up program in world
health's day • demonstrating
Zumba
“Activation Campaign “
• Have sign up sheet for free
Zumba class for a week
Sponsoring Seminar
Seminar on World anti Obese day
Presents Marathon competition
Location: 300ft : Prize money :20,000 TK
Action Plan
Thank you !