Fred Montijn | Marit Coehoorn Zilver Innovation

DesignXchange | Munchen Creative Business Week 25th February 2016

designXchange

transitions& the role of design

in solutions to tomorrow’s challenges

designbusiness

What you can expect today:

5 transitions in business 4 core capabilities

+ A workshop to reflect on your organization

& your role in enabling change

Programme

14:00 Welcome and getting settled

14:30 Start program

14:30 Introduction by Fred and Marit

15:00 Break, tea, coffee, and talks

15:15 Workshop

17:15 Wrap-up and conclusions

17:45 Drinks

First of all:

Hi, we’re Fred and Marit from Zilver.

We guide companies in transition.

10 years of experience in service design and innovation consulting. customer insight research | brand development | innovation strategy | experience design

So,

Who are you? &

What organization do you work in?

My organization…

makes products delivers services

is a great organizer is a great listener

has separate departments is an open workspace

brings changes from the top brings change from the bottom

investigates thoroughly tries out quickly

“Age of the customer!”

- Kerry Bodine

business in transition

5 transitions 1. from inside-out to outside-in

2. from product to service 3. from closed to open

4. from solid to fast 5. from top-down to bottom-up

outside in

inside out

to service

from product

open, network

closed, silo’s

iterative & fast

thorough & solid

bottom up

top down

5 transitions inside out product

closed, silo’s top down

thorough & solid

inside out service

open, network bottom up

iterative & fast

What helps your organization change to this new business?

use design thinking! design is everywhere.

design is an integral part of consulting design is used to solve wicked problems.

design thinking what is that?

design thinking is not this…

© 2011 Proto Partners. Confidential & Proprietary.

1design as

2design as

3design as

Nussbaum:” the decade of Design Thinking is ending..!”

4 core capabilities

1: dare to embrace

uncertainty.

2: dare to be empathic

3: dare to embrace

complexity

4: dare to make

smart mistakes

so…to enable change: think and act like a

designer…

…yet how does design thinking meet

business?

find ambassadors to pave the way come up with metrics to show proof

share success cases to keep believing . . . . . . . . . . . .

to enable change: act design &

think business!

question:

How can your organization adapt to these 5 business transitions?

How can you implement

these 4 design thinking capabilities?

step 1 In your organization,

what is your current role in facilitating change?

step 2 What helps your organization making

the next steps towards embracing these five

transitions?

step 3 What challenges does your

organization face in embracing these five transitions?

step 4 what concrete business opportunities

would you be able to unlock in our organization?

step 5 What challenges would I face

in trying to take on this new way of working?

www.zilverinnovation.com

www.branddriveninnovation.com

www.7daysinmylife.com

www.designthenewbusiness.com

fred@zilverinnovation.com

or marit@zilverinnovation.com

5: talk business

more inspiring sources:

www.zilverinnovation.com

www.branddriveninnovation.com

www.7daysinmylife.com

www.designthenewbusiness.com

fred@zilverinnovation.com

or marit@zilverinnovation.com