You.tv Building an audience by aggregation and seeding

by Oriol Pascual - oriol.tv

Have you seen this?

Video

Conversation Starter

Video

Long-tail conversation

Social meetings, coffe corner, personal foto albums

Youtube, Flickr, private blogs, emails

Outline

• What’s the value of conversations?

• How you keep track?

• You.tv

Value of Conversation

Free expresion

Spontaneous, real, honest

Describes real concerns of the audience

Why does it start?

Easy acces + broad distribution

Entails proximity

Engaging!

Keep track

Aggregation

empowers the value of conversation

Maximize value

Seeding the conversation

Aggregation

+

seeding

=

engaged audience

You TV

Value-chain

MediaYouInvestors

Society

Volunteers

One-stop sharing

Contentvideo-text-pics

Video responses Twitter Flickr

e-mail

Aggregating Tools

Live video + TV station Mogulus

Archived video Blip.tv, YouTube

Micro-blogging Twitter, Jaiku

Learning Curve

Engagement

Time

aggregateexisting content

seed with ownproduction

audience-generatedcontent

What’s for them?

Actor Value

Volunteers Sharing experiences

Investors Performance indicator

Media Genuine source of info

Society Get to know you

What it is for you?

Strong engagement with the audience

Get to know what matters to them

What does it take?

Platform www.you.tv - web developer

Aggregation tools account sign-in

Seeding content creation - production team

Do it!

Oriol Pascual

oriol.tv

oriol.pascual@gmail.com