You.tv, Building an audience by aggregation and seeding
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You.tv Building an audience by aggregation and seeding by Oriol Pascual - oriol.tv
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Thoughts on building an audience with new media. A non-profit organization requested me to expose its potential for them. It may also apply to you: simply substitute "you" by your name, brand, or organization.
Transcript of You.tv, Building an audience by aggregation and seeding
You.tv Building an audience by aggregation and seeding
by Oriol Pascual - oriol.tv
Have you seen this?
Video
Conversation Starter
Video
Long-tail conversation
Social meetings, coffe corner, personal foto albums
Youtube, Flickr, private blogs, emails
Outline
• What’s the value of conversations?
• How you keep track?
• You.tv
Value of Conversation
Free expresion
Spontaneous, real, honest
Describes real concerns of the audience
Why does it start?
Easy acces + broad distribution
Entails proximity
Engaging!
Keep track
Aggregation
empowers the value of conversation
Maximize value
Seeding the conversation
Aggregation
+
seeding
=
engaged audience
You TV
Value-chain
MediaYouInvestors
Society
Volunteers
One-stop sharing
Contentvideo-text-pics
Video responses Twitter Flickr
Aggregating Tools
Live video + TV station Mogulus
Archived video Blip.tv, YouTube
Micro-blogging Twitter, Jaiku
Learning Curve
Engagement
Time
aggregateexisting content
seed with ownproduction
audience-generatedcontent
What’s for them?
Actor Value
Volunteers Sharing experiences
Investors Performance indicator
Media Genuine source of info
Society Get to know you
What it is for you?
Strong engagement with the audience
Get to know what matters to them
What does it take?
Platform www.you.tv - web developer
Aggregation tools account sign-in
Seeding content creation - production team
Do it!
