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YouTube, Facebook and Apps to Support Your Nonprofit Mission

Roberto Mighty

May 2, 2012

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Advising nonprofits in:

• Strategy

• Planning

• Organizational Development

www.synthesispartnership.com

(617) 969-1881

info@synthesispartnership.com

INTEGRATED PLANNING

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Affordable collaborative data

management in the cloud.

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Today’s Speaker

Roberto Mighty Web Video Producer

Celestial MediaHosting:

Sam Frank, Synthesis PartnershipAssisting with chat questions:

April Hunt, Nonprofit Webinars

Using YouTube

Facebook

and Appsto Support Your Nonprofit Mission

by Roberto Mighty, www.celestialmedia.com

Facebook is the most popular social networking service on the web

YouTube is the most popular video sharing service on the internet

source:

Gigaom.com

Apps are currently being used by 24%

of US Adults, and growing fast

source: Pew Internet and

American Life Project

source: ComScore

Apps-ready devices

include

• iPhones

• Android phones

• iPads

Taken together, Facebook, YouTube and Apps

touch millions of people every day

source:

Articlesbase.com

• Facebook and YouTube are free to join

• Both have special programs for nonprofit

organizations

YouTube

•YouTube Nonprofits page

Top 5 tips for

producing your

online video

1. Narrow down your message to 1 or no more than 3 big ideas

2. Pre-visualize your video project on paper

3. Keep your images BIG

4. Get or hire an expert, after diligent vetting

5. Monitor campaign results and adjust accordingly

• Three examples of Nonprofits on YouTube

• Discuss different production styles

• Discuss purpose of each video

• Discuss effectiveness of each video

World Wildlife Fund: Save The Rhino

(High-budget production)

http://www.youtube.com/watch?v=gNBSW4tdtWU

LINK

LINK

The Boston Foundation: Changing Lives: Education

(Medium-budget production)

http://www.youtube.com/watch?v=uy8QD1SdRMk&feature=relmfu

LINK

Prevent Child Abuse West Virginia - Circles of Caring

(special effects)

http://www.youtube.com/watch?v=e_GozRIDJzs

YouTube Analytics

Facebook

Facebook Nonprofits page

• Three examples of Nonprofits on Facebook

• Discuss different page styles

• Discuss purpose of each page

• Discuss effectiveness of each page

ASPCA http://www.facebook.com/aspca

LINK

LINK

Water Day http://waterday.org/?s=water_facebook

LINK

ONE

http://www.facebook.com/ONE?sk=app_278733492164158&ref=nf

Facebook insights

Apps

Mobile applications, also called mobile apps, are software applications,

usually designed to run on smartphones and tablet computers.

They are available through application distribution platforms, which are typically

operated by the owner of the mobile operating system, such as the

Apple App Store, Google Play, Windows Phone Marketplace and

BlackBerry App World.

Some apps are free, and others have a price.

Usually they are downloaded from the platform to a target device

such as an iPhone, BlackBerry, Android phone or Windows Phone 7.

Definition - “Apps”

source: wikipedia

• Three examples of Apps by/for Nonprofits

• Discuss different styles

• Discuss purpose of each app

iTunes store: Credit Union Finder

SAMPLE

App

iTunes store: Life Insurance Calculator

SAMPLE

App

SAMPLE

App

Android store: Caring Bridge

Develop Your Own Nonprofit App

1. Claim your niche

2. Research other Nonprofit Apps

3. Design for the small screen (pre-visualize)

4. Hire a developer

5. Decide on paid, free or “freemium”

6. Promote, promote, promote

thank you

Questions? Feel free to contact me

Roberto

Roberto Mighty

Founder & Senior Producer

Celestial Media

Website: http://www.celestialmedia.com/Nonprofit.html

email: robertomighty@gmail.com

617.965.7022 (voice)

617.965.4134 (fax)

Resources for additional information

YouTube

Create your own Nonprofit YouTube Channel

http://www.youtube.com/nonprofits?info_lang=ca

Oxfam's Winning YouTube Strategy

http://www.youtube.com/watch?v=c02gIyWcir0&context=C41e81a3ADvjVQa1PpcFMXo1YriulKEcyjqIie8tU9kGn1nh-s9yY=

Cool New Features for YouTube Nonprofits

http://www.youtube.com/watch?v=oEChyCGtess

Facebook

Create your own Nonprofit Facebook Page

http://www.facebook.com/nonprofits

How To Score Donations On Facebook

http://allfacebook.com/facebook-donations_b73788

6 Steps to Building an iPhone App: CBS Money Watch

http://www.cbsnews.com/8301-505144_162-36942435/how-to-build-an-iphone-app-in-6-easy-steps/

How Non-Profits should approach making iPhone Apps: Mashable

http://mashable.com/2010/06/18/apple-no-donations-non-profit/

Are You Considering a Mobile App for Your Non-profit?: Fundraising IP

http://www.fundraisingip.com/fundraising/are-you-considering-a-mobile-app-for-your-non-profit/

Build Your App, No Coding Required

http://www.appmakr.com/

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