BKdigitalAgile Digital and Social Media Consulting

Healthcare, Pharma and Consumer Expertise

Property of BK Digital, Inc.

ConvergenceA

of Disciplines

Web & MobileInsightsVideo Visuals Social Media Ads & Analysis

We are Digital. We Don’t Silo.

Digital is collaborative andall encompassing.

UnderstandingContext

Review & Analysis of Digital Activity in Real-time™

Social Listening Tools Bring Unprecedented Access to Real Conversations

A Human Interprets Them

Exploring Digital & Social Channels, Content and Social Conversations Reveals Valuable Insights that

Guide a Common Sense Approach to Websites, Mobile and Social Media

R.A.D.A.R.™

R.A.D.A.R.™ Detection

R.A.D.A.R.™ is a 3-point assessment that covers all aspects of digital and social media giving

an up-to-date, relevant understanding of current or past state of activity, existing content

and context of real conversations.

It provides view into what exists, what is missing and where we can

strategically fit in.

①Digital Landscape Assessment

Exploring Digital & Social Channels, multimedia content and user engagement across digital properties including Websites, Mobile Apps, YouTube, Social Media Platforms any other digital channels uncovered during a deep dive.

② Social Listening

Social Listening Tools Bring Unprecedented Access to Real Conversations.

A Human Interprets Them.

Mining conversations and comments in reveals valuable insights that guide targeted messaging, campaigns, channels, content and the necessary user experience based on audience needs.

③ Influencer Identification

A deep approach to identifying Influencers, with “Influencers” being defined in a variety of ways.

An influencer is more than followers; they need to be active, consistent and authoritative.

Websites & Apps that Outdo the Rest

1. DiscoveryYour Needs

Current LandscapeExisting ContentBest Approach

2. DesignLook and Feel

User Experience (UX)Content Integration

Meeting Audience Needs

3. DevelopCoding, Technology

Integration,Build

4. DeployTest, Launch, Test, Enhance

R.A.D.A.R. Manual Review of Digital Properties and Content

Gaining the Social Edge

Trends and Insights Found in Real-time Conversations

Inform StrategyEngaging a Community

Working to Individual Social Platform Strengths

Digital and Paid Social Advertising and Influencer

Engagement

R.A.D.A.R.™

Review & Analysis of Digital Activity in Real-time™

Social Listening Tools Provide Access to Real Conversations

Analytics and Analysis

Strategy then Guides Social Messaging and

Content Strategy/Development

Content Consistency and Engagement

Pillars of content/campaigns that create the baseline for your social presence to invite new audiences and

activate the current fan base to purchase, recommend and re-purchase

Content that keeps current fans engaged in-between larger content

initiatives, consistently moving consumers along a journey

Major Structural Pillars

Always-on Conversation

ü Focus on individuals, make it personalü Sustain a narrativeü Listen to and engage with the

communityü Create and refine messaging,

content; optimize for audience and search

ü Build relationships through always-on conversation

Reach via Multiple Touch Points

Advertising

Marketing

Public Relations

PrimaryAudiences

SecondaryAudiences

Ambassadors

User GeneratedContent

VideoChannels

SocialNetworks

Mobile

Forums &Groups

Experiential

Blogs

Events &Conferences

Digital/Social Ads

Partnerships WEBSITES

CONTENT

SEARCH

þ Agency and Vendor Evaluation and Selection Assistance* Questions and considerations around digital/social in the

agency selection process* Assistance with stress testing agency plans during or after

pitch processþ Customized Digital and Social Media Communications Training

Programsþ Digital, Web, Mobile and Social Marketing and

Communications Strategiesþ Digital & Social Department and Team Structures, Operations,

Process and Required Roles/Expertiseþ Social Guidelines, SOPs, Playbooksþ New Business Pitching and Presentationsþ Creative Brainstorming, Campaign Developmentþ Pharma FDA Trainings, Guidanceþ General Digital/Social Trainings Programs for Individuals or

Teamsþ Medical Conference Support and Digital Innovation

Consulting Services

ArrayAn

of Capabilities

þ Websites, Mobile Websitesþ Insight-based Strategy, User

Experience (UX), Creative Direction, mobile integration

þ Search (SEO)þ Animated Videos,

Graphics, Infographics & Multimedia Content Development

þ Digital & Banner Adsþ Digital Patient/Doctor

Communication Tools (Apps, Interactive Experiences)

þ Augmented Reality (AR), Virtual Reality (VR) & Multi-touch Screen Experiences* Events or via mobile

devices* Consumer, patient or HCP-

focused

þ Social Listening, Research and Analysis for Insights

þ Insight-based Social Ecosystem Strategy development and maintenance,

þ Strategy and Content, Creative Direction

þ Social Media Messaging & Content/Call-to-Action Targeting

þ Community Management & Engagement

þ Channel Optimizationþ Influencer/Blogger

Identification, Outreach and Engagement

þ Paid Social Amplification

Digital Social

Creative Work

Bryan Kayebryan@bkdigital.nyc@bryankayewww.bkdigital.nycwww.linkedin.com/in/bryankaye

Get in Touch.