content marketing objectives

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Your Paid Offers: At the CentreWhat it means to put your offer at the centre of your content strategy…

• Content you release prepares readers to take the “next step” with you

• Your free content offers a preview or taster of your paid offers

• Your content is highly valuable to very targeted readers, who because of this careful alignment are also high-quality leads

Your Paid Offers: At the CentreWhat it doesn’t mean to put your offer at the centre of your content strategy…

• That you will pitch all the time and make everything a blatant attempt to sell your paid offers (your readers will see right through this)

• That you will give away ALL of your paid content for free

• That you will spend all of your time creating and promoting content (we’re going to make this as efficient while effective as possible)

Think of your content as a way to

pre-screen your leads. Those who

value your free content the most

will also be the ones who will be the

most likely to become clients.

So create wisely.

are you a

blogger or

biz owner

first?

bloggers businesses• Increase views and

readers

• Become a brand

• Build a large enough audience to monetize

• Explore a personal interest

• Support and find customers

• Position her offers

• Increase traffic to website

• Search-engine optimization

4 Levels in Your Content Strategyyour paid offers: These are at the centre of your content strategy and every other level of content must relate to them

Your Freemium Content: This is the premium, free content that is reserved for your subscribers. This is what you use to promote your paid offers.

Your blog Content: Your regularly published content that is found on your website and encourages people to sign up for your newsletter.

Your attraction Content: This content is published on your social media channels or through paid social advertising.The goal is to bring readers back to your website and subscribe to your email list.

worksheetyour

content layers

Your Content, Your Empire

Your Content, Your Empire

Webinar, Content Planner, Chronicles

Content Strategy, Funnels, Systems

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