MARK101 Spring 2012 Lectures Chapter 15 Relationship Marketing
Mark101 slidedeck - place
7
PLACE: Part of the Marketing Mix
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part of the marketing mix - lecture slides for dual credit class
Transcript of Mark101 slidedeck - place
PLACE: Part of the Marketing Mix
where will your
customers look
for you?
Indirect Channels
direct Channels
the middleman
Future of distribution
depth of retail place
intensive selective exclusive
Product and Service Characteristics
Competition
Company Resources
Desired Intensity of Distribution
factors for determining place