Your Store on Social

Kathi Kruse

Kruse Control Inc.

@kathikruse

10/12/2011

SocialMore Leads

Through

Social Media

Integration

TK Carsites, Inc. has been in business for over 9 years with our corporate

offices located in Irvine, California.

Most recently, TK Carsites has been acquired by KPA, a dealer services and

Internet marketing provider for over 4,000 automotive, truck, and equipment

dealerships, and service companies, you can find out more about KPA by

visiting KPAOnline.com and learn more about TK joining the KPA family by

visiting our blog at www.Blog.TKCarsites.com.

TK specializes in “Automotive Website Development”, “Social Media” and

“Search Engine Optimization” with dealerships in all 50 states.

We are proud to announce that TK is the only vendor to have won Auto Dealers

Monthly’s coveted “Dealers Choice” Award for an unprecedented 6 consecutive

years!

TK CARSITES – COMPANY

PROFILE

PRESENTER

kathi@krusecontrolinc.com

714.251.6440

Facebook: kathikruse

Twitter: @kathikruse

LinkedIn: krusecontrol

Feed the Bear

SHIFT HAPPENS.

Targeted Marketing.

Relationship Building.

Social Media is Word of Mouth

What’s Driving These Changes?

Born into a world of hype, their

BS-detectors are highly

sensitive and calibrated with

Social feedback.

Consequently....

Tried & true selling

methods that worked

as recently as 2 years

ago work far less well

today.

Interconnectivity

Today’s customer doesn’t just buy what you sell...they buy WHO YOU

Relationship

=Trust

=Sales

The Social Customer:

The Social Shift:

Daily Operations

Dealership Marketing

Manager

Wake Up to Your Social Community

Your Staff = “Brand Advocates”

Social Media Marketing

•Build Fans

•Turn Fans into Leads

Greet Them Right

Entice.

FanGate (Reveal Tab)

Lead Generation Form

Cheap, Effective Facebook Ads

Be Relevant, Keep

Content Fresh.

Content Rules.

Engage

Relevant.

Recent.

Local.

Listen.

Integration with

Daily Operations

Key to Success?

Buy In

7-Steps to Integration:

1.Train Frontline personnel

2.Signage

3.Tell your stories

4.Tap into “Brand Advocates”

5.Motivate, recognize & reward

6.Lean on already-existing presence

7.Video and Testimonials

Social Media Policy

Links to the recorded webinar will be emailed to you within 24

hours and will also be posted on the TK Carsites Webinar

Series page.

Contact Information

www.TKCarsites.com

Kathi Kruse

kathi@krusecontrolinc.com

714.251.6440

Facebook: kathikruse

Twitter: @kathikruse

LinkedIn: krusecontrol

Your Store on Social

Business

Transcript of Your Store on Social

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