Social Media and your retail store
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Transcript of Social Media and your retail store
Social Media and your Retail Store
Using Social Media for Marketing my Retail Store
SPYDER TRAP ONLINE MARKETING
Social Media and your Retail Store
The 2011 Consumer
Where are they now?
Social Media and your Retail Store
Meet Mary
Mary’s House
Social Media and your Retail Store
Mary’s Has a Need
Snow Blower
Social Media and your Retail Store
Info Search
Social Media and your Retail Store
Mary’s ready to buy: Are you there?
Social Media and your Retail Store
What is social media?
• Definition:
“A category of sites that is based on user participation and user-generated content.”
– searchenginewatch.com
Social Media For Business
Social Media and your Retail Store
Key Players in Social Media
1. a social networking service for high school, college, university, corporate, non-profit, military and geographic communities
– Quick Stats:– Facebook users Between 18-64: Minnesota 2.3 Million Iowa
1.1 Million Wisconsin 2.4 Million North Dakota 380k
2. social networking and micro-blogging service that enables its users to send and read other users' updates
3. a video sharing website on which users can upload and share videos
Social Media and your Retail Store
Key Players in Social Media
4. business-oriented social networking site
5. free and open-source blog publishing application
6. Location based game- feature also available on Facebook
Social Media and your Retail Store
Group buying
• 1. sites based on selling gift cards and certificates at a discount.
Social Media and your Retail Store
Social Media Examples
Social Media and your Retail Store
Continued
Social Media and your Retail Store
What Can You Do With Social Media?• Connect with the local community: a. Your customersb. Potential customers
• Stay top of mind: a. When your audience has that “I need a snowblower moment”
• Engage with friends, fans, followersa. Be there as a resourceb. Learn about your fans
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Social Media and your Retail Store
Do’s &Dont’s
Social Media and your Retail Store
Social Media Do’s• Have an objectivea. Example: Increase sales (x) percent through 2011 through social
media
• Listen first, then join the conversationa. What is being said regarding events in the community, popular
areas of conversation, areas where people are active.
• Show commitment to social mediaa. Continue to work and grow communication; it’s a marathon effort
and will not be done overnight.
• Start, share, react to conversation evenly• Ask Questions and converse freely with audience.
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Social Media and your Retail Store
Social Media Donts
• Don’t just pitch sales and offers as all your updates
• Don’t use social media as a sounding board and not respond to people
• Don’t ignore comments even if they are negative
• Don’t on-leash the flood-gates with too many posts all at once
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Social Media and your Retail Store
Messaging
• How do you create messaging for social media?
My MessageMy Message
Social Media and your Retail Store
Identify Needs of your audience (Example Hardware Stores)
1. Seasonality
Social Media and your Retail Store
2. Functionality
• What would I need something for and how would I use it?
Social Media and your Retail Store
3. Do it yourself (DIY)
• Customer that does Home Projects that require some know-how to work on. This is a good time to prove thought-leadership in repair.
Social Media and your Retail Store
Pre-Plan-
• Hardware Store Example: • Overall Topic Areas: 1. Seasonality2. Functionaliy3. Do it yourself (DIY)4. Conversation/ local interest
Social Media and your Retail Store
Content Calendar
• Pre-write week to a month at a time of updates
• Have set times you’ll be posting- that doesn’t interfere with other activities.
Social Media and your Retail Store
Example Content Calendar
Jan. 2011
Topic Areas:1. Seasonality 2. Functionality3. DIY
Day Time Medium Content Category
Graphic
Jan 10th
10am Facebook
Snowed in?
1. Yes
Jan 12th
10am Facebook
Snow removal
1 and 3 No
Jan 14th
12pm Email Monthly offer
1 and 3 Yes
Social Media and your Retail Store
Social Media Where does it fit?
Website (Hub)Website (Hub) BloggingBlogging
Email Blast/Email
Communication
Email Blast/Email
Communication
= WEB TRAFFIC
Social Media and your Retail Store
So where do I start?
Your Road Map
Social Media and your Retail Store
Roadmap
• Listena. What are people saying right now about you and
their needs.• Set Objectives• Start using social media tools• Implement program• Track• Test and Repeat
**AND THEN YOU WILL BE THERE WHEN MARY IS LOOKING!
Social Media and your Retail Store
• Spyder Trap Online Marketing118 E 26th St. Suite 203Minneapolis, MN 55404
Phone: 612-871-2270