Your Resume Is Not Your LinkedIn Profile

Amy L. AdlerInscribe / Express

801-810-JOBSaadler@inscribeexpress.comwww.inscribeexpress.com

Hi. Allow Meto Introduce Myself

Your Resume

Your Resume

Your Resume Versus Your LinkedIn Profile

Your Resume

Where Does That Leave You?With Two Job Search Must-Haves

Improve your Findability Indispensability Employability

Your Resume

What’s It For?

Indispensibility› Gets you the

interview Active networking

Findability› Demonstrate

that you exist (online)

› Active networking

Passive job searching

Your Resume

Your Resume IS Your LinkedIn

Branding Career history Contact information Marketing document

Your Resume

Your Resume IS NOTYour LinkedIn

Target Audience Layout/Design Innovation

Your Resume

Target Audience: Who Is It For?

Unidirectional, largely private

About you, for them Develop multiple

versions

Public information (usually)

Searchable within LinkedIn and via Google

You cannot control who your audience is

One size must fit all

Make Your Profile Work for Your Audience

Don’t repeat your resume—extend and expand it.› Tell amazing stories in your natural voice› Indicate you’re open to new opportunities› Use language you would use to find you

Find a way to draw your reader in with your voice and your stories

Your Resume

Layout and Design

Two pages, maximum (~6000 characters)

Standard approaches› Some design flexibility,

within reason› Meet your audience’s

expectations Industry Job type Level of experience

Word limits (e.g., summary=2000 characters)

Otherwise, the sky is the limit—almost› Add ins: Blog, slides,

documents,› Reorganize to

emphasize what makes sense to your audience

Work the LinkedIn Page: Note the Medium

Your audience has a short attention span› Be brief but colorful› Give them a call to action

The layout is like a web page: › Narrow columns› Use white space

Your Resume

Potential for Innovation

You probably don’t want to be too creative.› Think “sitcom format”

Be creative (yet truthful) with your language choices

Options include› Text boxes› Recommendations› Color choice

Innovate with› Language› Layout› Options/

extensions Networking

strategies

LinkedIn Innovation: What Do You Want Them to Know?

Don’t like it?Don’t use it.Add what works.

Move things around.

Make it useful and readable—don’t gild the lily.

Options for Extending LinkedIn

Branding in YOUR voice, not in “resumespeak.”

Twitter feed – see it, and post to it with your LinkedIn updates

Recommendations Add in options that work for your job

search

Keep Your Engagement Fresh

Ask question; provide answers Comments Job search Groups

Search “Updates” for Salt Lake City, Project Manager, or any other topic you want to learn about

Keep Your Profile Fresh

Add updates

Respond to other people Invite connections whom you know Make new contacts—and then pick up

the phone

Promote Your Profile.Manage Your Reputation.

Put your vanity LinkedIn URL› On your resume—with a QR code!› In your e-mail signature› On your about.me page› In your vizibility.com search results› On your business card› On your reputation management web site

Your Resume

Are You Convinced?

Is Your Resume

Your LinkedIn Profile?

Your Resume Is Not Your LinkedIn Profile

Amy L. AdlerInscribe / Express

801-810-JOBSaadler@inscribeexpress.comwww.inscribeexpress.com