Your Resume Is Not Your LinkedIn Profile
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Your Resume Is Not Your LinkedIn Profile Amy L. Adler Inscribe / Express 801-810-JOBS [email protected] www.inscribeexpress.com
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Your Resume Is Not Your LinkedIn Profile, presented to Salt Lake City Job Club, 4/14/2011
Transcript of Your Resume Is Not Your LinkedIn Profile
Hi. Allow Meto Introduce Myself
Your Resume
Your Resume
Your Resume Versus Your LinkedIn Profile
Your Resume
Where Does That Leave You?With Two Job Search Must-Haves
Improve your Findability Indispensability Employability
Your Resume
What’s It For?
Indispensibility› Gets you the
interview Active networking
Findability› Demonstrate
that you exist (online)
› Active networking
Passive job searching
Your Resume
Your Resume IS Your LinkedIn
Branding Career history Contact information Marketing document
Your Resume
Your Resume IS NOTYour LinkedIn
Target Audience Layout/Design Innovation
Your Resume
Target Audience: Who Is It For?
Unidirectional, largely private
About you, for them Develop multiple
versions
Public information (usually)
Searchable within LinkedIn and via Google
You cannot control who your audience is
One size must fit all
Make Your Profile Work for Your Audience
Don’t repeat your resume—extend and expand it.› Tell amazing stories in your natural voice› Indicate you’re open to new opportunities› Use language you would use to find you
Find a way to draw your reader in with your voice and your stories
Your Resume
Layout and Design
Two pages, maximum (~6000 characters)
Standard approaches› Some design flexibility,
within reason› Meet your audience’s
expectations Industry Job type Level of experience
Word limits (e.g., summary=2000 characters)
Otherwise, the sky is the limit—almost› Add ins: Blog, slides,
documents,› Reorganize to
emphasize what makes sense to your audience
Work the LinkedIn Page: Note the Medium
Your audience has a short attention span› Be brief but colorful› Give them a call to action
The layout is like a web page: › Narrow columns› Use white space
Your Resume
Potential for Innovation
You probably don’t want to be too creative.› Think “sitcom format”
Be creative (yet truthful) with your language choices
Options include› Text boxes› Recommendations› Color choice
Innovate with› Language› Layout› Options/
extensions Networking
strategies
LinkedIn Innovation: What Do You Want Them to Know?
Don’t like it?Don’t use it.Add what works.
Move things around.
Make it useful and readable—don’t gild the lily.
Options for Extending LinkedIn
Branding in YOUR voice, not in “resumespeak.”
Twitter feed – see it, and post to it with your LinkedIn updates
Recommendations Add in options that work for your job
search
Keep Your Engagement Fresh
Ask question; provide answers Comments Job search Groups
Search “Updates” for Salt Lake City, Project Manager, or any other topic you want to learn about
Keep Your Profile Fresh
Add updates
Respond to other people Invite connections whom you know Make new contacts—and then pick up
the phone
Promote Your Profile.Manage Your Reputation.
Put your vanity LinkedIn URL› On your resume—with a QR code!› In your e-mail signature› On your about.me page› In your vizibility.com search results› On your business card› On your reputation management web site
Your Resume
Are You Convinced?
Is Your Resume
Your LinkedIn Profile?
