Post on 22-Nov-2014
description
Social Media Strategy@NarinaNajm
What is Social Media?
Where Conversations
Never Stop
EVERY TWO DAYS NOW WE CREATE AS MUCH INFORMATION AS WE DID FROM THE DAWN OF CIVILIZATION UP UNTIL 2003.
ERIC E. SCHMIDT Google Executive Chairman
The bulk of what’s contributing to this explosion of data is user generated content.
consumersarenowincontrol
CONSUMER
CONSUMER + CREATOR
CONSUMER + CREATOR + CURATOR
WHY?
PEOPLE ARE LOOKING FOR EXPERIENCES
JOIN THE GAME
So, What About Social Media Strategy
Long TermBe Part of what you doNo perfect strategy
Be patient
5
must democratize but not downgrade
1
must not kill the conversation
2
musthonor S.M.media
3
must not steal from traditional media
4
must notdo what everyone else is doing
5
1// Where?2// Who? 3// What?4// Engage5// Measure
1/WHERE?
RESOURCES
OBJECTIVE
AUDIENCE
2/WHO?
DEFINEYOURBRAND
SHARE YOUR STORY
BE YOUR BRAND
3/WHAT?
CONTENT
TELL A STORY
TIMELY
LISTEN
EXPERIMENT
4/ENGAGE
PARTY WITH
ACKNOWLEDGE
5/MEASURE
WHO YOU ARE
WHO YOU THINKYOU ARE
WHO PEOPLE THINK YOU
ARE
REPUTATION
We are moving fast towards a smart,
HYPER CONNECTED WORLDwhere new customer behaviors will emerge
THANK YOU