YOU.COMM

@MELISSAHOURIGAN, DIGITAL IDEA MEDIA

WHAT’S IN YOUR TOOLKIT?

Before – media database, a perfect pitch, spokesperson availability and a AP style guide

Today – a digital and video camera, accessibility on social sites, engagement, presence and previous list

PROCESS FOR GATHERING INFORMATION IS CHANGING…

Among those individuals who use the Internet regularly: 73 percent have read a blog 57 percent have joined a social network 55 percent have uploaded one or more photos 83 percent have watched video clips online 39 percent subscribe to an RSS feed

Customers, partners, competitors and media already use social media: Who is talking to them online if your client is not? Communities already exist Instant analytics Communities drive traffic. Communities drive brands.

The new tools for communication: Social bookmarking, microblogging, networks and content communities.

Twitter, RSS, Facebook, Flickr, Del.icio.us, YouTube, LinkedIn, Digg Analysts predict that Twitter will surpass 25 million users by late 2010

The desire to be part of a group that shares, cooperates, educates and acts in concert is a basic human instinct.

NYU professor/ Internet researcher Clay Shirkey

WHAT IS YOUR BRAND?

?

WRITE A PERSONAL MISSION STATEMENT

ENTERING THE CONVERSATION

How do you want to be known? How are you received?

What are you saying? How are you being heard?

Who do you follow? Who follows you?

What do you care about? How are you making a difference?

APPROACHING THE CONVERSATION

LISTEN ENGAGE PARTICIPATE

THERE ARE NO SHORTAGE OF TOOLS – FOCUS IS KEY

Conversation Prism by Brian Solis

WHERE TO BEGIN?

Start searching…..

FINDING THE RIGHT MIX

LinkedIn – share your resume Twitter – share what you are doing Flickr – share your pictures YouTube – share captured moments iTunes – share a conversation Facebook – share your experiences Blog – share your perspective Digg, StumbleUpon – share what you

found interesting SlideShare – share what you know

SELF-BRANDING – WHAT IS WORKING

FOR OTHERS?

Polldaddy Survey: 10/6

With more than 200 million active users, Facebook has become a personal, product

and corporate branding hub.

• Establish your goals.

• How do you stay relevant?

• What do your friends care about?

• How do you promote your brand?

• Who do you want to associate with?

• Mange your Brand

• Maintain your Privacy

• Customize your options

TWITTER – WHAT IS IT?

GETTING STARTED

CUSTOMIZE YOUR PAGE

LISTEN… ENGAGE… PARTICIPATE

LEARN FROM OTHER’S MISTAKES

TOOLS

Tweetdeck – desktop client, manage Facebook & multiple Twitter accounts

HootSuite – manage multiple profiles, pre-schedule tweets, and measure

CoTweet – multiple people communicate for corp. accounts

Seesmic – desktop client, manage Facebook & multiple Twitter accounts

ExecTweets – find executives on Twitter WeFollow – directory for tags like “CEO” and “executive” TweetVolume – compare searches for various phrases

LINKEDIN Keep it open You can see the types of people who are visiting Secure your vanity URL Use keywords Leverage all of the applications available

Blog syndication SlideShare.net

Your headline – not your current title Add your LinkedIn link to all social profiles Join groups Participate in groups Make recommendations Request recommendations Update your status regularly Poll your connections – ask questions

• Bring it all together

• Link back to all of your sites

• Include hyperlinks

• Include methods of contact

• What are you reading

• Where are you going

• Samples of work (text and multi-media)

CLOSING THOUGHTS

Link all of your profiles together Get access to the mobile apps Find monitoring tools that suit you Don’t GIVE UP! Love what you do Be authentic Do something important

OH, AND DON’T FORGET

“Brands are built on what people are saying about you, not what you’re

saying about yourself.”

Guy Kawasaki