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Transcript of You.comm
YOU.COMM
@MELISSAHOURIGAN, DIGITAL IDEA MEDIA
WHAT’S IN YOUR TOOLKIT?
Before – media database, a perfect pitch, spokesperson availability and a AP style guide
Today – a digital and video camera, accessibility on social sites, engagement, presence and previous list
PROCESS FOR GATHERING INFORMATION IS CHANGING…
Among those individuals who use the Internet regularly: 73 percent have read a blog 57 percent have joined a social network 55 percent have uploaded one or more photos 83 percent have watched video clips online 39 percent subscribe to an RSS feed
Customers, partners, competitors and media already use social media: Who is talking to them online if your client is not? Communities already exist Instant analytics Communities drive traffic. Communities drive brands.
The new tools for communication: Social bookmarking, microblogging, networks and content communities.
Twitter, RSS, Facebook, Flickr, Del.icio.us, YouTube, LinkedIn, Digg Analysts predict that Twitter will surpass 25 million users by late 2010
The desire to be part of a group that shares, cooperates, educates and acts in concert is a basic human instinct.
NYU professor/ Internet researcher Clay Shirkey
WHAT IS YOUR BRAND?
?
WRITE A PERSONAL MISSION STATEMENT
ENTERING THE CONVERSATION
How do you want to be known? How are you received?
What are you saying? How are you being heard?
Who do you follow? Who follows you?
What do you care about? How are you making a difference?
APPROACHING THE CONVERSATION
LISTEN ENGAGE PARTICIPATE
THERE ARE NO SHORTAGE OF TOOLS – FOCUS IS KEY
Conversation Prism by Brian Solis
WHERE TO BEGIN?
Start searching…..
FINDING THE RIGHT MIX
LinkedIn – share your resume Twitter – share what you are doing Flickr – share your pictures YouTube – share captured moments iTunes – share a conversation Facebook – share your experiences Blog – share your perspective Digg, StumbleUpon – share what you
found interesting SlideShare – share what you know
SELF-BRANDING – WHAT IS WORKING
FOR OTHERS?
Polldaddy Survey: 10/6
With more than 200 million active users, Facebook has become a personal, product
and corporate branding hub.
• Establish your goals.
• How do you stay relevant?
• What do your friends care about?
• How do you promote your brand?
• Who do you want to associate with?
• Mange your Brand
• Maintain your Privacy
• Customize your options
TWITTER – WHAT IS IT?
GETTING STARTED
CUSTOMIZE YOUR PAGE
LISTEN… ENGAGE… PARTICIPATE
LEARN FROM OTHER’S MISTAKES
TOOLS
Tweetdeck – desktop client, manage Facebook & multiple Twitter accounts
HootSuite – manage multiple profiles, pre-schedule tweets, and measure
CoTweet – multiple people communicate for corp. accounts
Seesmic – desktop client, manage Facebook & multiple Twitter accounts
ExecTweets – find executives on Twitter WeFollow – directory for tags like “CEO” and “executive” TweetVolume – compare searches for various phrases
LINKEDIN Keep it open You can see the types of people who are visiting Secure your vanity URL Use keywords Leverage all of the applications available
Blog syndication SlideShare.net
Your headline – not your current title Add your LinkedIn link to all social profiles Join groups Participate in groups Make recommendations Request recommendations Update your status regularly Poll your connections – ask questions
• Bring it all together
• Link back to all of your sites
• Include hyperlinks
• Include methods of contact
• What are you reading
• Where are you going
• Samples of work (text and multi-media)
CLOSING THOUGHTS
Link all of your profiles together Get access to the mobile apps Find monitoring tools that suit you Don’t GIVE UP! Love what you do Be authentic Do something important
OH, AND DON’T FORGET
“Brands are built on what people are saying about you, not what you’re
saying about yourself.”
Guy Kawasaki