XIME CONFERENCE ON MANAGEMENT EDUCATION

Country Perspectives in a Globalizing World:Brazilian Perspective

Ligia Maura Costa

Ligia Maura Costa FGV-EAESP

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EVOLUTION OF MANAGEMENT EDUCATION

Evolution of Management Education in the World• US

• 1881: 1st Business School - Wharton School

• 1908: MBAs

• Europe• Business schools result of Marshall Plan &

presence of American multinationals companies

Ligia Maura Costa FGV-EAESP

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Evolution of Management Education in Brazil Development of business administration

schools related to industrialization process• 1953: 1st Undergraduate course in business

administration• Escola de Administração de Empresas de São

Paulo, Fundação Getulio Vargas – FGV-EAESP• Financial support: OAS & USAID

• Other business schools were created: Rio Grande do Sul (EA-UFRGS), Rio de Janeiro (FGV-EBAPE and PUC-RJ) and Bahia (EA-UFBA)

Ligia Maura Costa FGV-EAESP

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Evolution of Management Education in Brazil

Graduate Programmes• 1973:

• 1st Master Programme in Business

• FGV-EAESP

• 1976:• 1st Ph.D. Programme in Business

• FGV-EAESP

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Overview of Master Degree Programmes in Brazil Mestrado em Administração de Empresas –

Master of Science in Business Administration – full time

Mestrado em Administração Pública e Governo – Master of Science in Public Administration and Government – full time

Mestrado Profissional em Administração – MPA – Professional Master in Business Administration – MBA

Ligia Maura Costa FGV-EAESP

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Consolidation of Practice-Oriented Graduate Programmes

2000’s• MPA

• Part-time Diploma Programme • MBA brand name

• minimum 360-hour duration

• general management programmes

• specialized programmes (Mktg, Fin, HR etc)

• Continuing Education Programmes

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Master & Ph.D.

Graduate Courses in Business Administration

Total MSc Ph.D MPA

Center-West 4 3 1 0

Northeast 14 8 3 3

North 1 1 0 0

Southeast 47 26 10 11

South 23 13 7 3

Brazil: 89 51 22 16 Source: CAPES Last update: 10/01/2008

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Undergraduate Courses in Business Administration

Center-West 371

Northeast 507

North 190

Southeast 1,713

South 626

Brazil: 3,407Source: INEP – Instituto Nacional de Estudos e Pesquisas EducacionaisNational Institute on Educational Studies and Research

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FGV-EAESP’s Figures 15,000 students enrolled: 2,000 Undergraduate 1,600 Business Administration 400 Public Administration 2,830 Graduate 2,400 CEAG-Diploma (part time MBA) 50 MSc (full time Master) 110 MBA ( MPA) 20 Global Executive MBA (ONEMBA) 150 Ph.D. 200 Distance Learning 10,300 Continuing Education 60 specialized courses 800 Employees: 500 faculty members (110 full time; 190 non full time; 200 continuing education) 300 staff 200 Partner companies (donors, allies, board members) 20 Research Centers 110,000 alumni: 30,000 Degree & Diploma 80,000 Continuing Education

Ligia Maura Costa FGV-EAESP

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MPA: the Brazilian MBA?

MPA• 1993:

• 1st MPA

• FGV-EAESP

• 1998• Regulated by the Brazilian Ministry of Education

Ligia Maura Costa FGV-EAESP

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MPA Highlights MPAs are part-time programmes Students average age is older than in similar international

MBA programmes Ratio of women is quite important in the local context Small size of classes

• teaching requirements and level of courses demand limit number of candidates

Most faculty members hold a Ph.D.; however, they also perform extra-academia activities, as executives at public & private companies

Ligia Maura Costa FGV-EAESP

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CHALLENGES AT THE INTERNATIONAL LEVEL ON MANAGEMENT EDUCATION Critical Discourse on Management Education

• Management education is undergoing a “commoditization” or “macdonalization” process, that privileges “commerce instead of education” (see Education on GATS Agreement of WTO);

• Rankings of leading business schools have a impact on global management education: rankings produced a change on business schools from content to just image

• Business schools are promoting the “management culture”, emphasizing financial success in a short period of time and forgetting questionable ethics issues of management education

• Ready-made prescriptions are used by business schools and are not necessarily applicable in foreign markets

• Business schools focus on teaching and not on learning; students are regarded as spectators, or even worst as clients, of the teaching process

• Management education is becoming a commercial asset

Ligia Maura Costa FGV-EAESP

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CHALLENGES AT THE INTERNATIONAL LEVEL ON MANAGEMENT EDUCATION Salvation Discourse on Management Education

• new learning methods & more connection between theory and practice

• re-reading the model, taking into account local and global realities

• international experience of students, both at the academic and practical levels, provided by mobility of students through exchange programs or double degrees programmes with foreign institutions

• international experience of faculty members, e.g., a professor with an international background

• Joint research & international publications, promotion of international chairs sponsored by companies; and

• Overall, development of students’ ability for critical & analytical reasoning

Ligia Maura Costa FGV-EAESP

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To face globalization and the new rules of the game, management education needs to invest a lot of money and this assumption is valid for all business schools, regardless of its location in US, Europe, Brazil or in any other country in the World

THANK YOU !Ligia.Costa@fgv.br