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Dao of Social MediaThe perfect weapon in times of crises

Copyright © 2010 Porter Novelli Inc. All rights reserved. CONFIDENTIAL AND PROPRIETARY MATERIALS OWNED BY PORTER NOVELLI INC.

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Social Media - the democratization of information, transforming

people from content readers into publishers. It is the shift from a

broadcast mechanism, one-to-many, to a many-to-many model,

rooted in conversations between authors, people, and peers.

What is…

Dao – philosophy of harmony in everything, represented

by the union of the opposites – chaos and order, positive

and negative, earth and sky, the symbol In-Jan

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Some figures:

100 000 000 videos watched on YouTube daily

13 000 000 articles in the biggest library - Wikipedia

3 600 000 000 photos uploaded on flickr.com

3 000 000 – average daily tweet count

1 000 000 000 – average count of content units shared on Facebook weekly

If Facebook was a country, it would be the 8th most populated after Japan

2 000 000 – Bulgarian profiles on Facebook now

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Weapons – choose the right combination

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- Facebook

- Twitter

- Linkedin

- YouTube

- Flickr

The five sacred animals

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-Making profiles

-Making groups

-Making pages

Forging the weapon

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- conversations

- discussions

- commitment

- information

Training with the weapon

Active everyday

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Training with the weapon

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Training with the weapon

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- mass-reach

- precise campaigns

- specific messages

- fine tuning

- direct communication

Using the weapon in time of crises

Cost-effective

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- quick responses

- specific info

- stopping rumors

- no misunderstandings

Using the weapon in time of crises

Crisesmanagement

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- soft digital Aikido

- hard digital Karate

- over 50 000 reach

We can be your Dao-master

The perfect digital services!

We are second in Bulgaria by digital influence

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- Nestle

- Coca-Cola

- HP

- National Geographic

- ELLE

- and many others…

Now we are the Dao-master for:

You can join the group!

Do it with us!

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Find us, talk with us!

Lubomir Alamanov

Managing Director

APRA Porter Novelli

l.alamanov@apraagency.com

facebook.com/Lubomir.Alamanov

Twitter.com/LuboAlamanov

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Thank You!