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WK 3THE NEW YORK TIMES, SUNDAY, OCTOBER 31, 2010

Worry, Blame, Anger — and a Little OptimismIn the spectrum of voter emotion, anger has gotten the

most press this election cycle. And there is plenty to go around, with low opinions of politicians past (the second President Bush) and present ( just about everyone, including President Obama).

But the country is by no means of a uniform mood, according to a New York Times/CBS News poll released last week. Dividing the electorate by political philosophy, age, income, gender, race and education yields at least one positive for the president:

Many of these groups, unhappy as they may be, nonethless express optimism about the second half of his term. Herewith, the poll’s findings on the contours of the national mood.

BILL MARSH

MARJORIE CONNELLY AND BILL MARSH/THE NEW YORK TIMES

DREW ANGERER/THE NEW YORK TIMES

TIM SLOAN/AGENCE FRANCE-PRESSE/GETTY IMAGES

ANDREW SPEAR FOR THE NEW YORK TIMES

MONICA ALMEIDA/THE NEW YORK TIMES

On the President

On the Government

On Fear

On Blame

Stoking the Anger:TV Ads

71%63636057575756565353525150494848463310

Conservative

White

Over age 64

College grad

Age 45-64

$30,000-50,000

No college education

$75,000-100,000

Male

$50,000-75,000

Female

Age 18-29

More than $100,000

Some college

Age 30-44

Moderate

Post grad

Under $30,000

Liberal

Black

Black

Liberal

Moderate

Age 18-29

Age 30-44

Under $30,000

Post grad

Some college

Female

More than $100,000

College grad

$75,000-100,000

Male

$30,000-50,000

$50,000-75,000

No college

White

Age 45-64

Over age 64

Conservative

89%75676565636359575656565555535350494339

Are disappointed with the Obama presidency so far: Are optimistic about the next two years of the Obama presidency:

70%646460606059595858575555555454514743

$75,000-100,000

Some college

Conservative

Male

White

No college

$50,000-75,000

Under $30,000

Age 30-44

Female

Moderate

$30,000-50,000

Age 45-64

College grad

More than $100,000

Over age 64

Liberal

Post grad

Black

Age 18-29

74%72727271717170686767666564646362626158

Conservative

White

Female

Some college

Over age 64

Age 45-64

$50,000-75,000

$75,000-100,000

College grad

Moderate

Age 18-29

Post grad

More than $100,000

No college

Less than $30,000

$30,000-50,000

Male

Liberal

Age 30-44

Black

Say it is time to replace one’s own representative in Congress*: Say they trust the gov’t to do the right thing only some of the time:

77%69676666666662626161605957565553473919

Conservative

White

Age 45-64

Over age 64

$75,000-100,000

Under $30,000

No college

College grad

More than $100,000

Female

Male

Some college

$30,000-50,000

Moderate

Age 18-29

Age 30-44

$50,000-75,000

Post grad

Liberal

Black

50%45434141403937363633333331312923222220

Under $30,000

No college

$30,000-50,000

Age 45-64

Conservative

Black

Female

Age 18-29

Some college

White

$50,000-75,000

Male

Over age 64

Age 30-44

Moderate

Liberal

Post grad

College grad

$75,000-100,000

More than $100,000

Say things in the U.S. are on the wrong track:

62%39373532

3232323131

2929282725

2322212117

BUSH ADMINISTRATION WALL STREET/BANKS CONGRESS OBAMA ADMIN.

13%23201517

2124212528

2021282429

2025183232

65

151012

1510111211

1414101616

1515222219

% %54499

67954

69667

149

137

10

Black

Liberal

Age 18-29

Under $30,000

No college

Post grad

$50,000-75,000

Female

Some college

Moderate

$30,000-50,000

Age 45-64

Age 30-44

Male

More than $100,000

Over 64

White

Conservative

$75,000-100,000

College grad

Who they think is mostly to blame for the current state of the nation’s economy:

Pro-Republican ads

Are very concerned someone in household will lose job in next year:

50% 50%

50%

50%

50%

50%

Insufficient data

Attack56%

Promote

25%

Contrast

19%

'10'08(no 2006data)

'04'02'00

Pro-Democrat ads10

20

30

40

50

60% OF ALL HOUSE AND SENATE ADS

'10'08(no 2006data)

'04'02'00

Attack50%

Promote

29%

Contrast

20%

*Based on registered voters only. Poll data based on a nationwide New York Times/CBS News poll conducted by telephone Oct. 21-26 with 1,173 adults. Income is

based on total family income in 2009. College grads are respondents with a four-year degree. Post grad are respondents with any education beyond four years of college.

Sources: 2010 figures based on Wesleyan Media Project with data from Kantar Media/CMAG. 2000-2008 figures by Wisconsin Advertising Project with data from CMAG. Ads studied are for House and Senate by all sponsors (candidates, parties, groups, and coordinated).

Politics on TV is getting more

negative. A continuing study of

political television advertising

finds that in this election cycle,

attack ads — those solely about

a candidate’s opponent —

increased to half or more of all

commercials. The share of ads

that promote a candidate has

fallen steadily since 2002; those

that contrast candidates (using

only part of the ad to attack an

opponent) are consistently the

least numerous. Figures are for

all ads that aired between Sept.

1 and Oct. 20 of each election

cycle.

C M Y K NYxx,2010-10-31,WK,003,Bs-4C,E1