Post on 11-Jan-2016
description
Worldjournal.com
The No.1 Chinese Language News Website in North America
www.worldjournal.com
“Click Your World”
2009. June
Birth: Inheriting the credibility of its mother brand World Journal, Worldjournal.com was launched in Jan, 1999 with the mission to fulfill the daily information needs within Chinese community with fast, easy and interactive access with the brand spirit of “Making Technology into Beautiful Life”
Advanced: Worldjournal.com completed the website redesign on Apr 1, 2009. and established the five main area sub-Homepages (NY,LA,SF,TOR,VAN) to further accomplish its goal of serving local communities with both global news availability and local focus.
Growth : Within just 10 years, Worldjournal.com has become the No.1 Chinese language news website in North American and carries over 100,000 visits and 5,600,000 page views a day and the number is still growing. Over 85% visitors are from U.S.A.
Visits/ day : 100,000 visits Page views/ day : 540,000 page views Pages/visit : 5.85 pages Avg. time on site : 8.09 min
Source : Apr. 2009. Google Analytics
Overview
The One Stop Information Platform
Global Access, Local Focus : Worldjournal.com covers global news from, U.S.A, China, Taiwan, Hong Kong, International etc. and provide local news from main areas of New York, Los Angele, San Francisco, Vancouver and Toronto to other cities of New Jersey, Boston, DC, Huston/Dallas, Chicago and Atlanta/Florida.
Expanded Content: Not only offers fair news, worldjournal.com also provides practical life information including medical care, law & immigration, life and fashion and literature., etc.
Various product lines : Worldjournal.com provides various services and products that give visitors an easy way to fulfill their daily communication need in just one stop. Product and services includes:
Yellow Page: WJYP (YP.worldjournal.com)Blog : WJBlog (Blog.worldjournal.com)Online Newspaper: ePaper (ePaper.worldjournal.com)Multimedia: WJ Camera (www.worldjournal.com/wjcamera)Newsletter: eNews (www.worldjournal.com/eNews)
Related product lines
WJYP: YP.worldjournal.comThe most convenient and informative Chinese online yellow page among North America that provides over 400,000 business listings and creditable consumer feedbacks.
WJBlog: Blog.worldjournal.comAn interactive platform that allows users to blog, view, comment, recommend and share their life experience. WJeNews: eNews.worldjournal.comeNews is a weekly eNewsletter that are sent to over 12,000 Worldjournal.com opted-in members through proactive email system . eNews has performed an outstanding open and click through rate of 38% and 18% respectively and provides a database marketing option.
WJCamera: WJCamera: www.worldjournal.com/pages/cameraWJCamera contains multimedia contents that are contributed by both website viewers and professional worldjournal.com editorial team, including news related clips , community activity highlights and event.
WJ CameraWJBlog
WJ eNews WJYP
Why Choose Worldjournal.com?
According Alexa.com, Worldjournal.com is: The number 1 Chinese news website in North America The top 50 Chinese website in the world (Traditional Chinese Character website)
In comparison with sina.com:
sourcehttp://www.alexa.com/siteinfo/worldjournal.com
http://www.alexa.com/siteinfo/sina.com
Variables Worldjournal.com Sina.com
Visitors From United States 86.7% 4.6%
Visits/page 6.99 1.41
Avg. time on site10.4 minutes 2.2 minutes
Advertising Cost Effective High
Ad category
Homepage : www.worldjournal.com
Five Main Area: New York : NY.worldjournal.com Los Angele : LA.worldjournal.com San Francisco : SF.worldjournal.com Vancouver : VAN.worldjournal.com Toronto : TOR.worldjournal.com
Other Cities:Boston, New Jersey, DC, Atlanta/Florida, Chicago, TX, Las Vegas, San Diego, Seattle/Hawaii
Content page :• News : US, China, Taiwan, Hong Kong, International, Finance, Entertainment Sports, Technology, Hot Topics, Forum, Online Poll.• Life: Law, Article, US life, World Journal weekly, etc.
Wolrdjournal.com is the one stop online information platform that leverages the most influential Chinese newspaper in North America, World Journal, and generates the unique competency of planning intergraded media services.
1.Advertisement: Print ad: World Journal. The most influential Chinese newspaper in
north America. Online ad : Provide both CPM and flat fee ad types that clients
could make the most cost effective media buying within Worldjournal.com.
2.Email and database marketing: With the over 12,000 opted-in subscribers of eNews, clients could
segment this database by region, gender and age. 3.Various contents : Various contents allow clients to target their audience by relative contents therefore generates more response.
Integrated media planning services
Case Sharing 1: Holiday eCardFIRSTRADE for Chinese New Year Holiday
• Main entrance: Logo• Banner entrance• WJ eNews• Festival eCard• Related news content• WJ Blog
More Holiday eCard Examples
Case Sharing 2: Lantern Festival
“Lantern Festival "is one of the most important Chinese festival that traditionally Chinese family gathers for feast and plays with idiom quiz.
The event inherited this tradition and provides incentives for visitors to answer online idiom quiz and has successfully become a long term local business sponsored event .
newspaper ad / website ad
event webpage
Lantern riddle system
More Event Examples Online Top Ten News New York beauty contest online photography competition
Case Sharing 3: Topic news section and event
Other than online events, our editorial team creates special news section based for major news and incidents.
Some examples: Year 2008
The Beijing Olympics Sichuan earthquake
Year 2009 Swine flue epidemic
Contact Us For Advertising
Office Phone Fax
New York 718-746-8889 # 6345 718-746-5002
Lon Angele 323-268-4982 # 192 323-268-6388
San Francisco 1-800-906-8112 650-692-8665
Toronto 416-778-0888 416-778-1037
Vancouver 604-688-3018 604-876-3728
WorldJournal.com Flow Analysis
Worldjournal.comPage Visits Page Views
Main Site 2,400,000 1,500,000
Home n/a 3,300,000
NY 220,000 800,000
LA 184,000 870,000
SF 67,000 230,000
Top 5 contentUS n/a 690,000
TW n/a 630,000
China n/a 570,000
Entertain n/a 520,000
Literature n/a 400,000
Google Analytics 2009
WorldJournal ePaper Flow Analysishttp://epaper.worldjournal.com
Google Analytics 2009
ePaperVersion Visits Unique visits
Landing page 370,000 83,000
NY 200,000 68,000
DC 16,000 4,600
NJ/Penn 12,000 4,200
Boston 12,000 3,900
Chicago 12,000 3,900
ATL/FL 12,000 3,800
LA 110,000 28,000
SF 44,000 17,000
Tor 14,000 4,700
Van 13,000 4,300
Total 815,000 n/a
WJYP Flow Analysishttp://yp.worldjournal.com
Google Analytics 2009
WJYP.com
Page Visits Page views
Home 22,000 85,000
NY 12,000 24,000
LA 11,000 34,000
SF 5,300 19,000