Worldjournal.com

The No.1 Chinese Language News Website in North America

www.worldjournal.com

“Click Your World”

2009. June

　 Birth: Inheriting the credibility of its mother brand World Journal, Worldjournal.com was launched in Jan, 1999 with the mission to fulfill the daily information needs within Chinese community with fast, easy and interactive access with the brand spirit of “Making Technology into Beautiful Life”

　 Advanced: Worldjournal.com completed the website redesign on Apr 1, 2009. and established the five main area sub-Homepages (NY,LA,SF,TOR,VAN) to further accomplish its goal of serving local communities with both global news availability and local focus.

　 Growth ： Within just 10 years, Worldjournal.com has become the No.1 Chinese language news website in North American and carries over 100,000 visits and 5,600,000 page views a day and the number is still growing. Over 85% visitors are from U.S.A.

　 Visits/ day ： 100,000 visits　 Page views/ day ： 540,000 page views　 Pages/visit ： 5.85 pages　 Avg. time on site ： 8.09 min

　　　　　 Source ： Apr. 2009. Google Analytics

Overview

The One Stop Information Platform

Global Access, Local Focus ： Worldjournal.com covers global news from, U.S.A, China, Taiwan, Hong Kong, International etc. and provide local news from main areas of New York, Los Angele, San Francisco, Vancouver and Toronto to other cities of New Jersey, Boston, DC, Huston/Dallas, Chicago and Atlanta/Florida.

Expanded Content: Not only offers fair news, worldjournal.com also provides practical life information including medical care, law & immigration, life and fashion and literature., etc.

Various product lines ： Worldjournal.com provides various services and products that give visitors an easy way to fulfill their daily communication need in just one stop. Product and services includes:

Yellow Page: WJYP (YP.worldjournal.com)Blog ： WJBlog (Blog.worldjournal.com)Online Newspaper: ePaper (ePaper.worldjournal.com)Multimedia: WJ Camera (www.worldjournal.com/wjcamera)Newsletter: eNews (www.worldjournal.com/eNews)

Related product lines

WJYP: YP.worldjournal.comThe　most　convenient　and　informative　Chinese　online　yellow　page　among　North　America　that　provides　over　400,000　business　listings　and　creditable　consumer　feedbacks.

WJBlog: Blog.worldjournal.comAn　interactive　platform　that　allows　users　to　blog,　view,　comment,　recommend　and　share　their　life　experience. WJeNews: eNews.worldjournal.comeNews　is　a　weekly　eNewsletter　that　are　sent　to　over　12,000　Worldjournal.com　opted-in　members　through　proactive　email　system　.　eNews　has　performed　an　outstanding　open　and　click　through　rate　of　38%　and　18%　respectively　and　provides　a　database　marketing　option.

WJCamera: WJCamera: www.worldjournal.com/pages/cameraWJCamera　contains　multimedia　contents　that　are　contributed　by　both　website　viewers　and　professional　worldjournal.com　editorial　team,　including　news　related　clips　,　community　activity　highlights　and　event.　

WJ CameraWJBlog

WJ eNews WJYP

Why Choose Worldjournal.com?

According Alexa.com, Worldjournal.com is： The number 1 Chinese news website in North America The top 50 Chinese website in the world (Traditional Chinese Character website)

In comparison with sina.com:

 

sourcehttp://www.alexa.com/siteinfo/worldjournal.com

http://www.alexa.com/siteinfo/sina.com

Variables Worldjournal.com Sina.com

Visitors From United States 86.7% 4.6%

Visits/page 6.99 1.41

Avg. time on site10.4 minutes 2.2 minutes

Advertising Cost Effective High

Ad category

Homepage ： www.worldjournal.com

Five Main Area： New York ： NY.worldjournal.com Los Angele ： LA.worldjournal.com San Francisco ： SF.worldjournal.com Vancouver ： VAN.worldjournal.com Toronto ： TOR.worldjournal.com

Other Cities：Boston, New Jersey, DC, Atlanta/Florida, Chicago, TX, Las Vegas, San Diego, Seattle/Hawaii

Content page :• News : US, China, Taiwan, Hong Kong, International, Finance, Entertainment Sports, Technology, Hot Topics, Forum, Online Poll.• Life: Law, Article, US life, World Journal weekly, etc.

Wolrdjournal.com is the one stop online information platform that leverages the most influential Chinese newspaper in North America, World Journal, and generates the unique competency of planning intergraded media services.

1.Advertisement: Print ad: World Journal. The most influential Chinese newspaper in

north America. Online ad ： Provide both CPM and flat fee ad types that clients

could make the most cost effective media buying within Worldjournal.com.

2.Email and database marketing: With the over 12,000 opted-in subscribers of eNews, clients could

segment this database by region, gender and age. 3.Various contents ： Various contents allow clients to target their audience by relative contents therefore generates more response.

Integrated media planning services

Case Sharing 1: Holiday eCardFIRSTRADE for Chinese New Year Holiday

• Main　entrance:　Logo• Banner　entrance• WJ　eNews• Festival　eCard• Related　news　content• WJ　Blog

More Holiday eCard Examples

Case Sharing 2: Lantern Festival

“Lantern Festival "is one of the most important Chinese festival that traditionally Chinese family gathers for feast and plays with idiom quiz.

The event inherited this tradition and provides incentives for visitors to answer online idiom quiz and has successfully become a long term local business sponsored event .

newspaper ad / website ad

event webpage

Lantern riddle system

More Event Examples Online Top Ten News New York beauty contest online photography competition

Case Sharing 3: Topic news section and event

Other than online events, our editorial team creates special news section based for major news and incidents.

Some examples: Year 2008

The Beijing Olympics Sichuan earthquake

Year 2009 Swine flue epidemic

Contact Us For Advertising

Office Phone Fax

New York 718-746-8889 # 6345 718-746-5002

Lon Angele 323-268-4982 # 192 323-268-6388

San Francisco 1-800-906-8112 650-692-8665

Toronto 416-778-0888 416-778-1037

Vancouver 604-688-3018 604-876-3728

WorldJournal.com Flow Analysis

Worldjournal.comPage Visits Page Views

Main Site 2,400,000 1,500,000

Home n/a 3,300,000

NY 220,000 800,000

LA 184,000 870,000

SF 67,000 230,000

Top 5 contentUS n/a 690,000

TW n/a 630,000

China n/a 570,000

Entertain n/a 520,000

Literature n/a 400,000

Google Analytics 2009

WorldJournal ePaper Flow Analysishttp://epaper.worldjournal.com

Google Analytics 2009

ePaperVersion Visits Unique visits

Landing page 370,000 83,000

NY 200,000 68,000

DC 16,000 4,600

NJ/Penn 12,000 4,200

Boston 12,000 3,900

Chicago 12,000 3,900

ATL/FL 12,000 3,800

LA 110,000 28,000

SF 44,000 17,000

Tor 14,000 4,700

Van 13,000 4,300

Total 815,000 n/a

WJYP Flow Analysishttp://yp.worldjournal.com

Google Analytics 2009

WJYP.com

Page Visits Page views

Home 22,000 85,000

NY 12,000 24,000

LA 11,000 34,000

SF 5,300 19,000